Transcript E-mobility
E-mobility in
Prague
Frida Lönnqvist
Agnes Kremer
Madeleine Bjørnestad
Veronika Brabcova
Vladimir Zejda
E-mobility in Prague
100 years ago the E-car was
more popular than both the
gazoline-driven car and the
steam-driven car
What happened?
90% of the cabs in
New York were
electrical
1899: the E-car
was the fastest on
the market
reaching 106km/h
E-mobility in Prague
E-mobility Today
EVs
a tiny fraction of the vehicle market
Pilot projects in Amsterdam, London,
Munich, Stockholm and USA
The dutch government helps private homes
with an EV install the charger
Porsche
918 Spyder Hybrid already
launched
E-mobility in Prague
Prague Today
7th
richest region in Europe
One of the worst noise levels in Europe
Ca. 1.2 m inhabitants big enough for Emobility
Ca. 1200 diesel busses
Pilot project
20 charging points
20 EVs
400 000€ in support from the Prague region
E-mobility in Prague
Part 1: Is E-mobility the Future?
E-mobility in Prague
Drivers of E-mobility
Political
- Dependency on oil
Economic
- Rising/Volatile oil prices
- New economic opportunities
- Cheaper in the long run
Social
- Urbanization
- Better health
Technological
- First mover advantage
Environmental
- Emissions reduction
- Noise reduction
Legal
- Governmental policies
E-mobility in Prague
Challenges
Economical
- Need of big investments: Charging
stations, Infrastructure
- Government investments needed
- Electricity prices may also be
volatile
Technological
- Risk of other, better disruptive
technologies
- Need of battery-technology
development
- Need for sound adjustments
Legal
- Permits for installing chargers
- Appriopriation of private property
E-mobility in Prague
Part 2: Experience from Abroad
E-mobility in Prague
Sweden
Research: Car made by composite material as
both the battery and body of the car
Volvo
Artic Whisperer Volvo 7700 Hybrid Bus
V60 hybrid
Volvo C30
E-mobility in Prague
Volvo C30
Volvo V60 Hybrid
E-mobility in Prague
Germany
Goal: 1M EVs and hybrids by 2020, 0.5M FCVs, 5M
by 2030
National Innovation Program: EUR 1.4 billion
2011 legislative: free parking, bus lanes
Pilot project in the Stuttgart region
RWE public charging infrastructure
The Cologne study on grid stability
Leader in EU charging standartization process
E-mobility in Prague
USA
Goal: reduce gas emissions by 83% by 2050
1M EV by 2015
$3 billion to EV and hybrid technologies
EV purchase incentives in 23 states
$10M to communities encouraging the shift to EVs
San Francisco and California projects
Private projects (Walgreens, Ikea,…)
Leader in technology innovations
Tesla Motors – first car with Lithium-ion battery
4,000 US army electromobiles
E-mobility in Prague
Part 3: Proposal of Strategy
- The Prague Solution-
E-mobility in Prague
SWOT Analysis
Strengths
Energy and car industry support
The green movement in Prague
A big enough city
A wealthy region
Weaknesses
No long-term plans
Cost of the EV
Current infrastructure
Opportunities
EU subsidies and strategy
Becoming a leader in the
region
Tourist attraction
Clusterisation
Threats
Political cycle and unstability
Competing concepts
Lobby
Electricity prices
No centralized approach
Car as a symbol
E-mobility in Prague
Expectations from the
Government
Set
goals and develop politicial
frameworks
Support technology and market entry
Educate citizens
Create a long-term strategy with support
from all stakeholders
E-mobility in Prague
Process of the
«E-mobilisation» in Prague
✓Governmental
involvement
✓ Introduction of
eBuses
✓ Creating a vision
and a long-term
strategy
✓ Infrastructure
development (PPP)
✓ Testing of first EVs
in real life
✓ Implementation of
the incentive
programs
✓ Marketing to
public
✓ EV = car
✓ Changing
people’s behavior
E-mobility in Prague
EV Sales Prediction
B2C
B2B
First EV Customers (B2B)
Businesses
Municipalities
EV Mass Market Customers (B2C/B2B)
eBuses
Individuals
Businesses
Municipalities
eBuses
Source: CEZ
E-mobility in Prague
Process of the
«E-mobilisation» in Prague
1. Market
monitoring
2. Testing of
first EVs in real
life
1.
Cooperation
betwen
providers
2. Marketing to
public
3. Testing EVs
1. Improving
the
infrastructure
2. Testing the
best
technologies
on the market
1. EV = Classic
cars
2. Improving
infrastructure
3. Expand Emobility to the
whole country
E-mobility in Prague
EV Sales Prediction
B2C
B2B
First EV Customers (B2B)
Businesses
Municipalities
EV Mass Market Customers (B2C/B2B)
eBuses
Individuals
Businesses
Municipalities
eBuses
Source: CEZ
E-mobility in Prague
Conclusion
E-mobility in Prague
The near future
Smart
meters, but not smart grids
Government-driven development
Electric-powered buses
Introduction of the incentives programs
Minor changes to the infrastructure
Slow expansion of EVs among individual
users
E-mobility in Prague
The far future
Long
term plan implementation
Major infrastructure development
Smart grid
Induction charging
Boom of EVs among the citizens
New business opportunities
Major changes to the transportation means
portfolio and the way people travel
Cleaner, quieter city
Thank you for your
attention!