Transcript Consultative Selling Skills

XM Satellite Radio:
130 Channels of the most music,
comedy, news, talk & sports
XM Satellite Radio Advantage
Greater Variety - 130 Channels
The most music, comedy, talk, news, and sports.
Exclusive concerts, music series and talk shows hosted by such icons as Bob
Dylan, Ludacris and Oprah. The best sports coverage featuring exclusive NHL®,
MLB and PGA coverage.
Exclusive NHL Coverage
Every NHL® hockey game. Every Team. Exclusively on XM.
In-depth analysis, play-by-play coverage and exclusive interviews.
The Most Commercial - Free Music Programming
69 channels of 100% commercial-free music in a wide variety of genres.
The Best Coast-to-Coast Coverage
XM's four satellites and extensive repeater network creates the most predictable
and dependable signal inside buildings and coast-to-coast.
Drive from Vancouver to St. John’s and never change the channel!
Award-Winning Hardware
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XM Advantage – 130 Channels of the most
music, talk, news & sports
THE MOST MUSIC
THE MOST SPORTS
THE MOST CANADIAN CONTENT
THE BEST IN NEWS, TALK, & COMEDY
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XM Advantage – Coverage and
Reception
4 satellites: Rock, Roll, Rhythm & Blues provide stable,
consistent coverage across North America
Fixed location provides continuous energy flow for the best
signal availability in satellite radio
Signal is consistent throughout the day – does not wax & wane
Most extensive repeater network with 63 repeaters to
provide enhanced coverage in urban areas
60 repeaters deployed in 2007
Coast to Coast coverage
From St. John’s to Vancouver Island and everything between
XM continues to expand in 2009
Additional 12 repeaters planned for deployment in 2009
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XM SERVICE PLANS – PREPAID SERVICE
CARDS $50 + $100
Prepaid XM
Service
Cards
Convenient
No Credit
Card
Required
XM Prepaid Service
Cards
MSRP: $50.00 and
$100.00
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XM Advantage – More Subscriber
Benefits
XM Radio Online (XMRO)
XMRO offers 80
channels of commercialfree music and exclusive
programming FREE
anywhere listeners have
internet access
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XM Advantage – More Subscriber
Benefits
XM Radio Online
(XMRO)
XMRO offers 80
channels of
commercial-free
music and
exclusive
programming
FREE anywhere
listeners have
internet access
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XM Advantage – More Subscriber
Benefits
XM Signal
XM Signal is a web-based
customer newsletter that
includes monthly
programming highlights,
new music releases,
contests, and special
offers
Customers can subscribe
for FREE by simply
visiting www.xmradio.ca
and clicking on “My
Account” to update their
profile with their email
address
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XM Advantage – More Subscriber
Benefits
NEW – Refer a Friend to
XM and SAVE!
For each person a
subscriber refers, both the
referee and the new
subscriber will receive a
month of FREE service!
To participate, the current
subscriber should visit
www.xmradio.ca/friends to
refer their friends
Once their friends sign up
for XM, they will both
receive one month of free
service!
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XM Advantage – More Subscriber
Benefits
Listener Care
Customers should visit
the Help & Support
section of our website
for answers to FAQ’s,
Troubleshooting,
Billing, Account
Management, etc.
For English Support
via email:
[email protected]
For French Support
via email:
[email protected]
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XM Advantage – More Subscriber
Benefits
Listener Care.
If a customer needs further assistance they can contact XM’s
Listener Care Centre where a dedicated team of professionals will
help them in all areas of their XM buying or listening experience,
including:
Email management
Billing
Technical Support
Contact Information: 1-877-GET-XMSR (1-877-438-9677)
For English Support via email: [email protected]
For French Support via email: [email protected]
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Selling XM – STEP 1
STEP 1: Understand your customer’s needs
Asking lifestyle discovery questions will determine your
customers’ listening habits
Find out:
Who will use it (individual, couple, family)?
Where do they listen (home, car, on-the-go)?
What do they listen to (sports, music, comedy, kids
programming, etc.)?
How do they listen (what equipment is preferred – home kit,
boombox)?
Tip: Show them they have hardware options –
Good, Better, Best!
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Selling XM – STEP 2
STEP 2: Demonstrate the XM Advantage
130 Channels of the most music, comedy, talk, news, and
sports
Exclusive NHL Coverage
The Most Commercial-free Music in a wide variety of genres
The Best Cost-to-Coast Coverage
All Star Hardware Line-Up including award winning products
Robust Subscriber Benefits (Programming exclusives, XMRO,
contests, etc.)
Tip: Hand the customer a channel lineup brochure!
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Selling XM – STEP 3
STEP 3: Close the Sale
Select a radio
For listening at home and/or on the road: Any Plug & Play radio
Help the customer select from Good, Better, Best
Know the subscription options
SAVE on service when you sign up on a Multi-Year Plan!
Have up to 4 additional radios on a Family Plan for only $9.99/month per
radio
Tip: Customers who activate on a Multi-Year Plan
can save up to 8 months!
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SureConnect
What is SureConnect?
SureConnect offers consumers a superior FM Modulation solution with
Superior reception
Stronger signal
Superior sound quality
Less static and interference
42 usable FM channels vs. Sirius’s 13 channels – a difference of 29
Channels!!!!
Benefits of SureConnect
Clips directly to the vehicle antenna
Offers a direct connect to the FM antenna
Better sound quality than FM Modulation
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Vehicles that work well with
SureConnect
Whip Antenna
Glass Antenna
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The Best Ways to Install SureConnect
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