Transcript Introduksjon til strategi

SOL040
Strategic
management
Inger Stensaker
Pedagogisk seminar
May 20, 2014
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Introduction to strategic management
• Characteristics of strategic decisions
- Future-oriented
- Complexity & uncertainty
• Students learn
- To formulate business strategy, corporate strategy, international strategy
- To apply analytical frameworks and models
• Focus on application of theory in practice
Case-based approach
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Topic for 2014 – how CSR impacts strategic
decisions
• Lectures in aud.max
- Theory, with examples from
practice
- Corporate guests talk about how
CSR impacts their strategy
• Two case seminars
- Group-based training in smaller
auditoriums (TAs)
- Written case report, presentation
& discussion
• Case-based home exam
- Strategic analysis of firm-of-choice
(5000 words)
- Independent group work (no
feedback)
• Individual exam
- Case format on final exam
- Assesses ability to apply strategy
theory in practice
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Case 1: Statoil
• Theoretical framework: competitive analysis
• Case material handed out wk 4
- Information package developed together with Statoil & McK
- Written case report (2000 words) due wk 5
- Case seminar wk 6. Presentations & discussion. Specific roles.
- Feedback on written report handed back.
• Guest lectures:
- CEO Helge Lund, Statoil
- CSR responsible Natasha Blisson, Statoil
- Partner Eivind Johansen, McKinsey
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Case 2: Live Arctic
• Theory: resource-based theory
• Case handed out wk 7
- Information packaged developed in collaboration with Live Arctic
- Written case report (2000 words) due wk 8
- Case seminar wk 9. Presentations and discussions. Alternate roles.
- Feedback on written report handed back.
• Guest lecture
- Andreas Friis, social entrepreneur & ex. NHH student
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Key success factors for case seminars
• wrt students in the course
- Well-structured time frames for students
- Assign roles to everyone in the seminar
• wrt TAs
- Recruiting the right TAs
- Extensive preparation with TAs
• Team up the TAs & clarify TA role
• Coordinate - ONE VOICE
• Use of examplars to prepare feedback
• wrt course instructor
- Be available for TAs prior to and during case seminars
- Attend all aud.max sessions and as many case seminars as possible
For home exam case: Q&A forum on It’s learning
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