Transcript UCT Jammie Shuttle Advertising The Context

UCT Jammie Shuttle
Advertising
The Context
•
•
•
•
•
UCT’s Jammie Shuttle (JS) launched in 2005
It’s a service to students and alleviates Campus parking issues.
JS operates 11 routes, based on a “Park & Ride” principle
Upmarket areas include Newlands, Rondebosch, Claremont,
Mowbray, Obs (Medical Campus) and into town (Fine Art).
JS transports a desirable target market for advertisers
The Stats
•
•
•
•
•
•
•
•
A fleet of 30 buses
Operated by Sibanye (licensed contractors)
Carrying 30 000 passenger trips a day (on average) reaching 45
000 per day at peak times.
Clean and safe environment
Min duration of 7 minutes per ride
Max duration of 20 min
Captive audience
Jammie Shuttle branded in UCT blue
On-Board Opportunity
•
•
Serve static advertising inside the bus
Key areas: behind the driver, at the exit rear door and on the
rear window panel.
Rear exit
Behind the driver
Rear window panel
Bus Stop Opportunity
•
•
•
•
•
5 key sites, on and off campus
Upper Campus x 3, Middle Campus & Anzio Road
(Medical Campus).
A1 frames
Scrolling banners = up to 6 ads per frame
Double sided and backlit
Hundreds line up each day
Sprite have booked an 8 month
package May-Nov 2012
Audience Numbers
•
•
•
•
•
•
•
•
30 000 passenger trips per day
150 000 per week (excl weekends)
600 000 per month
Allowing for duplication – divide by 2
300 000 per month
6 days a week (limited service on Sundays)
6am – midnight (2am prior to exams)
Holidays = limited service
Verified by UCT Properties and Services Dept and Sibanye Bus Co.
Audience Profile
•
•
•
•
•
Audience reflective of the broader UCT student profile
18 – 25 years old
54% female, 46% male
50% white, 50% BCI
Approx. 6000 student based in res, rest “day-trippers”
Rates - Bus
•
•
•
•
•
•
•
•
Total buses = 30
3 packages available (10 buses per package)
one bus per route,
26 x 30 seater Senior buses, four x 45 Explorer seater
2 posters per bus (front and rear)
R2500 per bus per month
Total cost = R25 000pm *
Production cost of printing: R4500 (once off cost)
*Rates = ex VAT & incl Agency comm
Rates – Bus Stops
• 4 Bus Stops on Campus
• 2 Scrollers per stop
• Each Scroller carries 6 ad posters
• Each package offers one ad per Scroller
• 8 posters per package
• R2000 month per poster
• Total cost = R16 000pm*
• 6 packages available
• Production cost for producing poster is R3 000
• Installation cost by Moving Tactics: R5840
*Rates = ex VAT & incl Agency comm.
Rates
•
•
•
Based on competitive analysis of Comutanet , Campus Media and
Primedia Unlimited’s Wash Room Frames.
Analysed on a CPT basis
Estimated against the desirable target market
Terms and Conditions
•
•
•
•
•
•
•
•
All of the above inventory is subject to availability at time of booking
All campaigns are subject to landlord approval
All monthly rentals include agency commission & VAT
Print production lead times is 10 WORKING DAYS from receipt of
correct artwork and proof sign-off
Blue Bus Media to handle all Production
Production payment is required upfront before the start of the
campaign
PLEASE NOTE PAYMENT IS COD FOR PRINTING AND 30 DAYS FOR MEDIA
The UCT does not allow alcohol advertising on the buses or bus stops
Thank you
Jammie Shuttle Media t/a Blue Bus Media c.c.
CC reg no. 2011/024638/23
Members: AJ & MC Gillett
Not VAT registered