Transcript 2013 The RE/MAX Collection Listing Presentation

Marketing Presentation Prepared for:
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Our Team of Professionals
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THE RE/MAX COLLECTION
Why Hire our Team
• Our Team is dedicated to making your
purchase or sale a smooth process from
beginning to end. Our mission is to put our
clients above self and go the extra mile.
• <Add relevant info about yourself and your
team such as time in real estate, designations,
awards, rankings etc.>
THE RE/MAX COLLECTION
The Luxury Designation
THE RE/MAX COLLECTION
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40 Years of Outstanding Agents & Outstanding Results
From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown
into a global real estate network of franchisee-owned and -operated offices with
nearly 90,000 Sales Associates.
Those agents constitute the world’s most productive real estate sales force.
Nobody in the world sells more real estate than RE/MAX.
RE/MAX, LLC is a privately held company based in Denver and led by its founders,
Dave and Gail Liniger. The system is based on attracting productive agents and
providing them with valuable support, incredible brand awareness, educational
opportunities and other competitive advantages.
Customer service—built on a foundation of drive, experience and education—is
the cornerstone of RE/MAX success. The RE/MAX track record built over the past
40 years is proof that a focus on the customer’s needs, backed by the ability to
deliver, remains as important as ever.
In other words, great things happen when driven individuals come together and
treat real estate as a profession. And that, in a nutshell, is RE/MAX.
THE RE/MAX COLLECTION
The Most Recognized Real Estate Brand
RE/MAX boasts the most Recognizable real estate name on the
planet. From Switzerland to St. Croix and New York to New
Zealand, distinguished customers associate RE/MAX with the
best agents in the business.
THE RE/MAX COLLECTION
Sells 1 Home Every 38 Seconds!
U.S. Residential
Transaction
Sides
Total U.S.
Website Visits
(Millions)
U.S. National
Advertising
Countries
Offices
Worldwide
Agents
Worldwide
828,690
52.47
32.8%
89
6,331
89,008
663,826
28.23
24.0%
44
3,100
82,200
390,391
41.07
20.1%
61
7,060
100,300
107,775
2.42
0.2%
33
2,322
31,000
64,515
2.57
6.5%
35
659
12,900
40,810
2.44
2.0%
2
252
8,300
Not Released
23.55
1.8%
5
700
76,662
Not Released
5.57
6.8%
3
1,500
50,000
THE RE/MAX COLLECTION
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is the Most Advertised Brand in Real Estate
• 3.7 Billion Consumer Impressions providing exposure to
millions of potential buyers for your home
• $42 Million spent in National Advertising
THE RE/MAX COLLECTION
Source: Nielsen Monitor-Plus / A25-54 GRPs Unequivalized
©2013 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 130199F
The Luxury Buyer has Emerged
• The luxury buyer has renewed confidence – the economy has turned and
properties purchased at today’s prices will pay off
• From a global perspective today’s top 5 affluent buyers are coming from:
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Russia
China
Britain
France
America
• Growing wealth of emerging economies will lead future housing growth
• Most important buyers over the next five years;
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China
Russia
Middle East
Latin America
THE RE/MAX COLLECTION
Source: The Wealth Report2012
More Global Connections than any other Brand
NORTH AMERICA | United States of America | Canada | Mexico | CENTRAL AMERICA | Belize | Costa Rica | El Salvador | Guatemala | Honduras | Nicaragua | Panama | SOUTH AMERICA
Argentina | Bolivia | Brazil | Chile | Colombia | Ecuador | Guyana | Peru | Suriname | Uruguay | Venezuela | CARIBBEAN | Antigua and Barbuda | Aruba | Bahamas | Barbados | Bonaire Cayman
Islands | Curacao | Dominica | Dominican Republic | Grenada | Jamaica | Puerto Rico | St. Barthelemy | St. Kitts & Nevis | St. Lucia | St. Martin | Trinidad & Tobago | Turks & Caicos US Virgin Islands
| EUROPE | Albania | Austria | Belarus | Belgium | Bosnia & Herzegovina | Bulgaria | Croatia | Czech Republic | Danmark | England | Estonia | Finland | France | Germany Greece | Hungary | Iceland
| Ireland | Italy | Latvia | Liechtenstein | Lithuania | Luxembourg | Malta | Montenegro | Netherlands | Norway | Poland | Portugal | Romania | Scotland | Serbia Slovakia | Slovenia | Spain | Sweden |
Switzerland | Wales | MIDDLE EAST | Bahrain | Egypt | Israel | Kuwait | Lebanon | Oman | Qatar | Saudi Arabia | Turkey | United Arab Emirates AFRICA | Algeria | Botswana | Cape Verde | Mauritius
| Morocco
T H E |RMozambique
E / M A X |CNamibia
O L L E| Seychelles
C T I O N | South Africa | Zambia | Zimbabwe | ASIA/PACIFIC | Australia | Bhutan | China Guam | India | Indonesia | Japan | Micronesia | Mongolia | Nepal |
New Zealand | Northern Mariana Islands | Phillipines | Republic of Palau | Singapore | South Korea | Sri Lanka | Thailand
In Your Community
THE RE/MAX COLLECTION
A Profile of Your Community
THE RE/MAX COLLECTION
Fair Market Value
Market value is the highest price at which a property will sell on the open market, given a reasonable time period to find a
qualified buyer who purchases with complete understanding and knowledge of the property with neither buyer or seller being
compelled to act under abnormal pressure. A property is “worth” what a buyer is willing to pay for it, which determines what is
known as it’s “Fair Market Value.”
The value of your home is based on the following criteria:
1. Location of property
2. Condition of property
3. Buyer demand and seller motivation
4. Prices of similar properties on the market
5. Recent sales of competitive properties
6. Availability of financing
This information is evaluated for the purpose of forming an opinion of the Fair Market Value of your home
under the prevailing conditions at the time of this proposal.
The following are the key factors which will affect the sale of your home:
1. Price
2. Terms
3. Condition
4. Marketing
5. Value
THE RE/MAX COLLECTION
The Window of Opportunity
Sellers often make the mistake of wanting to price their
homes high at the start, with the assumption that they can
always reduce the price to a more realistic level later.
However, interest peaks when your home is new on the
market and drops off dramatically as time goes on.
THE RE/MAX COLLECTION
Pricing
Don’t Risk Losing Buyers
By Improper Pricing
Another Peril of Overpricing:
The Impact of Price on Available Buyers
Just as the interest level declines for a home
the longer it remains on the market, so does
the price. A home not properly priced will yield
lower proceeds when (and if) it finally sells.
Buyers tend to gravitate towards certain price
ranges, with the percentage of prospective
buyers who will look at your property
increasing dramatically the closer the price is to
“fair market value”, thereby increasing the
probability of sale.
Additional Risks of Overpricing
• Slower Sale
• More Inconvenience
• Lack of Interest from real estate community
• Negative response from advertising and sign calls
• Increased chance of “market worn” image
• Fewer showings
THE RE/MAX COLLECTION
MARKETING YOUR HOME
Marketing/Branding Essentials
Yard Signs
Property Brochures,
Postcards
Should your property require
additional materials to enable
buyers to better appreciate it’s
features, we have the capacity to
develop and produce sales
brochures and other promotional
materials.
Open Houses
An open house is usually
the most convenient time
for other agents to bring
buyers to see your
property. We’ll show off
your home so that it
looks it’s best for this
important event.
THE RE/MAX COLLECTION
Broker Tours
The broker tour opens
your home to agents from
other firms. We have ideas
to help make your
property stand out from
the rest and generate
more interest from more
brokers.
Single Property Websites
Creating a digital experience for home buyers on the local, national and
international market.
THE RE/MAX COLLECTION
Print Remains very Important to Affluent Buyers
• The ultra-affluent (those who earn $500,000
or more per year) read an average of 8.2
luxury print publications per month.
• 20% spend 11 hours per week reading print
newspapers and luxury magazines. Some of
the most widely read publications include the
Wall Street Journal, the New York Times, the
Robb Report,
THE RE/MAX COLLECTION
Source: Inman News
The RE/MAX Collection Magazine
Over 10,000 pieces distributed in the most affluent households,
high-end boutiques, spas and hotels throughout New England
THE RE/MAX COLLECTION
Exclusive Marketing – The Wall Street Journal
• 3,059,000 affluent readers
• Our digital campaign with Wall
Street Journal includes run of site
banner ads, pre-roll video and
listing feeds for our luxury listings
• The Wall Street Journal website
receives over 24 Million page
views per month.
• YOUR property will be listed on
wsj.com
THE RE/MAX COLLECTION
Exclusive Marketing – duPont Registry
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THE RE/MAX COLLECTION
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Circulation of 80,000
upscale bookstores, airports,
airline passenger lounges, and at
luxury automobile and yacht
shows.
Subscribers include athletes,
actors and Fortune 500
executives
Placement on
dupontREGISTRY.com for 12
months.
Exclusive Marketing – Unique Homes
• Published six times/year
• Readers from more than 80 other
countries worldwide.
Benefits Include:
• PRINT: Placement in Unique Homes
• DIGITAL:
– Automatically appear in the digital
edition.
– Distribution of 500,000 affluent
individuals (250,000 in the U.S. and
250,000 internationally.)
• ONLINE: All advertised properties
appear on UniqueHomes.com and
on more than 30 partner Web sites
for one year.
THE RE/MAX COLLECTION
More Exposure than any Other Real Estate Brand
remax.com
Attracts more consumers than any
other real estate franchise website
Franchise Website
Total Visits for 12 Months
(January - December, 2012)
Total Visits
1 RE/MAX
52,466,628
2 Century 21
41,071,789
3 Weichert
37,847,487
4 Coldwell Banker
28,226,576
5 Keller Williams
23,550,105
6 Prudential Real Estate
5,573,756
7 Real Living
2,945,883
8 Sotheby’s Realty
2,570,144
9 Better Homes and Gardens
2,443,187
10 ERA Real Estate
2,418,129
Source: Experian Marketing Services Hitwise data, full-year 2012. “Real estate franchise” websites identified by RE/MAX.
©2013 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 130199C
THE RE/MAX COLLECTION
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Maximum Exposure
THE RE/MAX COLLECTION
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remax.global.com
• Search ALL RE/MAX Listings Globally • 80+ Countries
• Every Currency
• 35+ languages
THE RE/MAX COLLECTION
theremaxcollection.com
• Professional, clean, luxury design of RE/MAX Collection Listings and
Luxury Agent Search
• Swipe-friendly for tablet view, with a “browsing” feel as if shopping in a
high-end magazine
THE RE/MAX COLLECTION
THE RE/MAX COLLECTION
Maximum Exposure
15M UNIQUE
MONTHLY
VISITORS
13.5M UNIQUE
MONTHLY
VISITORS
MLS: ACCESS TO
REAL ESTATE
PROFESSIONALS
2M UNIQUE
MONTHLY
VISITORS
8M UNIQUE
MONTHLY
VISITORS
3.4M UNIQUE
MONTHLY
VISITORS
5 MILLION
UNIQUE
MONTHLY
VISITORS
430K UNIQUE
MONTHLY
VISITORS
7.5M UNIQUE
MONTHLY
VISITORS
285M UNIQUE
MONTHLY
VISITORS
THE RE/MAX COLLECTION
Presenting Your Home
Knowing that first impressions are crucial, it’s important to remember that the
decision-making process usually begins as soon as the buyer pulls up in front of
your house. These “staging tips” will help your home look it’s best, inside and
out, from the start:
a sale.
First Impressions Are Lasting
The front door greets the prospect. Make sure it is fresh and clean, or newly
repainted. Keep the lawn trimmed and edged and the yard free of hoses, toys
and refuse. Flowers enhance a home inside and out.
Decorate For A Quick Sale
Faded walls and worn woodwork reduce appeal. Why try to tell prospects how
your home could look when you can show them by redecorating? A quicker sale
at a higher price will result.
Let The Sun Shine In
Open draperies and curtains and let the prospect see how cheerful your home
is. Dark homes do not appeal and seem small.
Fix That Faucet!
Dripping water discolors sinks and suggests faulty plumbing.
THE RE/MAX COLLECTION
Presenting Your Home
Repairs Make A Difference
Loose knobs, sticking doors and windows, warped cabinet drawers, and
minor flaws detract from home value.
Value From Top To Bottom
Display the full value of your garage, store rooms and other utility space
by removing all unnecessary articles. Brighten dark, dull rooms by
painting walls.
Safety First
Avoid cluttered appearances and possible injuries. Keep stairways clear:
Make Closets Look Bigger
Neat, well-ordered closets show that the space is ample.
Bathrooms Help Sell Homes
Check and repair caulking in bathrooms and showers. Make this room
sparkle!
Arrange Rooms Neatly
Remove excess furniture. Use attractive bedspreads and freshly
laundered curtains.
THE RE/MAX COLLECTION
Professional Photography
• Professional photography is a must to
promote the most beautiful and unique
aspects of your home.
THE RE/MAX COLLECTION
Sold by
THE RE/MAX COLLECTION
Sold by
THE RE/MAX COLLECTION
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On behalf of myself and my team, I’d like to thank you
for giving me the opportunity to present this preview of
the marketing services we can offer you and your
property.
I’d be pleased to assist you with the sale of your home
and the purchase of your next home. Please let me
know when I can be of service.
Call me, you’ll be glad you did.
Your Name | 555.555.5555 | [email protected]