Transcript Toyota_Pres_e - Tribos Coatings Automotive

Why TRIBOS?
Unlike competitors, TRIBOS® delivers:
• A globally tested, proven and respected brand
• The only brand to successfully operate in the Superyacht and Aviation
markets due to its technical superiority
• Protection for all the key surfaces of the vehicle
• Commercially competitive pricing leading to attractive profits
• High value perception from customers when provided free of charge
• Professional Application Training and support
• Full sales and marketing support package
Business Models
There are 5 sales methods for TRIBOS with Toyota
• Applications at factory or PDI center
• Treatments sold at point of purchase on new cars
• Free treatments used to help drive sales on selected models
• Treatments sold at service interval
• Treatments through independent centers
Sales and application
Application Methods
• Application at PDI centres by Trained Toyota staff
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Applications at PDI centres by TRIBOS technical staff
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Applications at Dealership location by Dealership staff
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Applications at Dealership location by TRIBOS
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Applications at a dedicated TRIBOS centre
Sales and application
PDI application process
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Option 1 - TRIBOS supply full training to Toyota Staff to perform applications in the
PDI centres
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TRIBOS will supply full training and senior trainer for an agreed time period to oversea launch
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Option 2 - PDI application staff can be supplied by TRIBOS at an agreed cost per car
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Full training collateral is available including video, training manual and full SOP
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All cars are quality checked by senior management throughout the process
Applications sold in dealerships process –
For individual TRIBOS applications organized through PJ office
A sale is made by the dealer
The dealer notifies the TRIBOS admin team at head office (by email or phone)
The treatment is logged and an appointment booked within 3-4 working days
TRIBOS send an application specialist to deliver the treatment
Applications will take place at the dealership location either in a work shop or showroom
TRIBOS®
Products
Pack Price to
Toyota UMW
for sale to
dealerships
Suggested
selling price
Toyota UMW to
Dealerships
Suggested
Retail Price to
Toyota
Customer.
Profit per pack
Full Shine &
Protect kit
RM 595
RM 695
RM 1988
RM 1293
RM 85
RM 120
RM 35
Shampoo &
RM 75
detailing spray
Applications options
TRIBOS can supply applicators to perform treatments at a cost of RM100 per car
Figures are not adjusted for tax
Rebate structure
Pack Price to
Toyota
Volume
Rebate
Rebate Value
Effective Price to
Toyota
RM 595.00
<5,000
10.0%
RM 59.50
RM 535.50
RM 595.00
5,000 - 9,999
15.0%
RM 89.25
RM 505.75
RM 595.00
10,000 - 14,999
20.0%
RM 119.00
RM 476.00
RM 595.00
15,000 - 19,999
25.0%
RM 148.75
RM 446.25
RM 595.00
≥20,000
30.0%
RM 178.50
RM 416.50
Toyota Roll out program
Dealership network Support
We see that Toyota have some 127
dealerships through out all the key
Regions of Malaysia and UMW are the
dominant force in this market. To be
effective these dealers require both
technical and sales training.
We would suggest a staged program of
dealership visits and training sessions to
support the roll out starting with Klang
Valley and building from there
Toyota dedicated team
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Operations and Sales manager
Account managers
Technical Trainer
Admin
Support Levels (TBC)
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Months 1-2
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Months 3-12
2 site visits per month
1 site visit per month
Total number of sites 127
Central
Dealerships 39
South
Dealerships 18
East
Dealerships 23
Eastern Malaysia Dealerships 37
North
Dealerships 10
Operations and sales manager
2 Account managers 1 trainer demonstrators
1 Account managers 1 trainer demonstrators
1 Account managers 1 trainer demonstrators
1 Account managers 1 trainer demonstrators
1 Account managers 1 trainer demonstrators
Sales training and support activity
• Sales and service staff training
– Sales training session held by our specialist sales support teams
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Introduction to TRIBOS
Demonstrate and build confidence in our product
Product knowledge
Suggested sales process and pitch
Frequently asked customer questions
Sales training and support activity
TRIBOS® are able to offer sales training and support to help the roll out and
integration of program. This includes the development of sales aids, sales processes
and supporting documentation as well as training sessions with your key staff
Dealer updates
Sales sheets
Sales Training manuals
Technical Support
• If you wish to self apply your dealers valet staff will need to be trained to
deliver a faultless product every time
– Train the trainer sessions held a key locations or individual dealerships
• Product knowledge
• Application procedures
• Quality control
• Certification
• Warranty issues
• Full application manuals and SOP’s
• Online training materials & Training videos
The options for distribution:
• Centrally distributed by Toyota UMW
• Distributed to Dealerships from TRIBOS warehouse
• Distributed by TRIBOS applicators upon treatment
Social Media Platforms
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Marketing support and activity
TRIBOS® is investing in an aggressive marketing plan for the period 2012-13 with
activity in the following areas:
• Events and road shows
• Advertising
• Point of sale
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E-marketing through CRM database
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Both own brand and co branded
Both own brand and co branded
Online presence
Promotions
Social media campaign and presence
Videos
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Both own brand and co branded
Marketing support and activity
TRIBOS® will be working with key marketing media partners to enhance brand
awareness and build customer advocacy
This campaign will be key to launching TRIBOS in to the Malaysian market place
Our media partners at PROTO Malaysia are the publishers of motor Trader Bike Trader
and Auto car and will be engaging in a program of promotion that touches all the
key marketing areas of
• Press advertising
• PR
• Events
• Online
http://www.protomalaysia.com.my/products/index.html
A selection of our other clients
TRIBOS & Infiniti Europe
TRIBOS & Peugeot
TRIBOS & TESLA
TRIBOS & Mazda
All marketing solutions are available
With Mazda we have created a series of co branded materials to be used in their show room to help promote
TRIBOS brand to their consumer, these include a brochure, internal sales communications, press releases,
posters and signage, POS and a consumer video
TRIBOS & Honda Rama 3
Alternatively as with Honda Rama 3 in Bangkok a full range of TRIBOS branded marketing collateral including
Brochures signage POS and online marketing material is available
The Story So Far
• Initially developed for the marine market as a specialist paint protection
product by Hielaman and The Dow Corning Corporation
• Tested, trialed and used by major manufacturers and distributors
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E.g. Nissan, Infiniti, Mazda, Peugeot, Tesla…
• After treating several hundred Superyachts and Business Jets with a
product that stands up to the harshest environments, we transitioned to
the automotive market to deliver a product that actually works!
• Now able to offer co-branded sales and support packages worldwide to
OEM, Distributors, Dealership Chains or Car Treatment Centers.
Feadship:
“Our hull 678 treated with TRIBOS® made the yacht cleaning a light job
even without mild soap - even exhaust marks!”
Benetti:
“Since we’ve tried it we never use anything else”
Sunseeker:
“We tested all leading products and TRIBOS® performed the best”
TRIBOS Explained
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TRIBOS is a liquid polymer coating that forms an incredibly durable protective skin
over the protected surface
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Because of the unique chemical compound the coating cures to form an extremely
thin (0.5 microns) transparent layer that is not only durable but flexible too
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The polymer chemically bonds to the surface keeping it in place for longer
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There are hundreds of polishes, wax’s and other protective coatings on the
market, none of them offer the durability that TRIBOS can, wax’s simply wash off
and other products can damage surfaces long term
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When cured the TRIBOS polymer creates an extremely smooth surface that
increases gloss and improves depth of colour
Paint:
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Protects paint surfaces from degradation
Improves gloss even on new paint surfaces
Makes surfaces easier to clean returning to a better than new shine with
a simple wash down
Empirically proven performance from Industry leading partners with
market leading technology and chemistry
Quality controlled detailed application procedures
Surface correction and rejuvenation option prior to protection, means
market open to used assets
Only treatment to successfully operate in the toughest marine
environments of salt water and high UV
Backed by a real warranty
Glass
• Most durable windscreen and window protection available
• Protection against pitting and glass degeneration
• Professionally applied hydrophobic barrier provides:• All round improved visibility
• Quicker de-icing and easier cleaning
• Improved safety
• Low maintenance
• Improved wiper blade life
Alloy
• A diamond hard ceramic coating
• Specifically designed to resist
• Brake dust
• Oil
• Tar
• all general road contaminants
• Makes cleaning so easy the
dirt just falls off with a light washdown
Fabric
• A high performance hydrophobic barrier for interior vehicle fabrics
• Engineered to resist most liquids and stains
• Gives you extra time to clean of spills and dirt
We know that you will be impressed by the products
We have absolute confidence that TRIBOS can help increase
sales volumes when used as a customer incentive
And
Will produce profits when sold to new car owners or at service
periods
Thank you for your time