Transcript KINGMAX stands on #12
KINGMAX Group Company Profile
Date:2009 Q4 Prepared : Marketing 1
Index
Background
– Basic Information – Global Operation / Facility – Revenue Breakdown – Ranking
Strength
– Trustworthy Sales Support – Creative Marketing Assistance – Optimized Operation – Innovated Technology – Why KINGMAX
Product Advantages
– USB Flash Drive series – Flash Card series – Card Reader series – DRAM Module series – Mobile Phone Battery series
Awards
Ranked No. 1 in DRAM category/ No.3 in USB category in Vietnam - Super Stick Mask wins 『 Best design award 』 in Russia
KINGMAX Vision
To become the leading provider of world-class turn key DRAM and Flash memory solutions
KINGMAX’s competitive ability is strengthened with following 1. Vertical Integrated Solution ( Manufacture site ) 2. Well-known Brand and Outstanding Business Strategy (Sales/Marketing site) 3
Background
4
Basic Information
KINGMAX was found in 1989.
The KINGMAX Group is made up of the following affiliated companies:
KINGMAX Semiconductor Inc. : Memory modules
KINGPAK Technology Inc. : IC packaging and testing
KINGMAX Digital Inc. : Flash Products
International Branding Marketing Inc. ( Listed Company) : DRAM\Flash distributor
Group Capitalization: US$100.6 Million (2008) Group Employees: 797 (Dec./08) Group revenue: US$340.3 Million (2008) , Worldwide Presence:
Taiwan
China
Hong Kong
KINGMAX Affiliates
KINGMAX Affiliates KINGMAX Semiconductor Inc (Manufacture and sale of DRAM memory modules) KINGPAK Technology Inc.
(IC packaging and testing) KINGMAX Digital Inc.
(Manufacture and sale of Flash products) International Branding Marketing Inc. (DRAM
＼
FLASH distribution) TRUEPAK ELECTRON(GUANGZ HOU) LTD (Manufacturing Flash products) Source: Internal KINGMAX statistics for 2008 Introduction
Established in 1989. ISO9000 certified.
Specializes in memory modules 2008 revenue was US$122.5 Million 170 employees. (based in Taiwan) Established in 1997. ISO9000 and 14000 certified.
Specializes in semiconductor packaging and testing.
2008 revenue was US$69.5 Million 550 employees. (based in Taiwan) Established in 2001. ISO9000 certified.
Specializes in digital storage products.
2008 revenue was US$144.8 Million.
67 Employees. (based in Taiwan) Established in 1991. Became part of the KINGMAX Group in 2007. Rename as IBMI from 2009 July.
Responsible for the distribution of KINGMAX and LEXAR brand products in Taiwan and Elixir brand in Southeast Asia.
Established in 2007.
Specializes in manufacturing flash products.
2008 revenue was US$0.45 Million 290+ Employees (based in China)
KINGMAX Group Operation Structure
KINGMAX Group Operation Structure
Global Operation / Facility
Branch Office, China Manufacturing Factory, HsinChu, Taiwan Headquarter, Taiwan Manufacturing Factory, Guangzhou, CN Packaging Factory, Guangzhou, CN Branch Office, HK Packaging Factory, HsinChu, Taiwan
Revenue Breakdown – by region
DRAM America 15% Others 5% Asia-Pacific 25% China 25% Euro 30% Flash America 10% Others 5% Asia-Pacific 35% China
30%
Euro 20%
Global Presence
More than 50 countries ; More than 200 Distributors
RANKING
—iSuppli 2009 Flash Market Source: iSuppli Topic: Ranking of Flash Memory Card Market, Worldwide, 2008 Status: KINGMAX stands on #12
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RANKING
—iSuppli 2009 DRAM Market Source: iSuppli Topic: Ranking of DRAM Module Market, Worldwide, 2008 Status: KINGMAX stands on #12
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RANKING
—Gartner 2008 Flash Market Source: Gartner Topic: Ranking of Flash Market, Worldwide, 2006 and 2007 Status: KINGMAX stands on #11 and #18 , for 2007 and 2006 separately
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RANKING
—Gartner 2008 DRAM Market Source: Gartner Topic: Ranking of DRAM Market, Worldwide, 2006 and 2007 Status: KINGMAX stands on #12 , 2006 and 2007
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Strength
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Our Strength
Trustworthy Sales Support Global Marketing Assistance Optimized Operation Innovated Technology
Trustworthy Sales Support
Global distribution Channel Management
Established and expanding network of global distribution that brings KINGMAX product to more than 50countries worldwide.
Specialized distributors and dedicated channel management in local market to protect from parallel imports or disturbances
Fast feedback & industry news updates Flexibility Response Complete product mix
Fast information feedbacks and industry news updates in aiding to your critical purchasing decision and timing.
Flexibility in cooperation in terms of meeting the demand of dynamic changes in memory trend and availability.
OEM/ODM: Motorola/LG mobile; Customize: Vodafone/ Intel; Preload: WindowsVista/NOD32 and etc.
Global Marketing Assistance
International Marketing Plan What do we offer?
What can we do?
What’s our support?
Optimized Operation
Well system management
By implementation of ERP, totally increase the production efficiency and quality control by customer required
Promising delivery schedule
Well system management for customer’s order confirmation as well as delivery commitment
Global logistic management
Consolidation on allocation of Global production capacity and resource
After Service
Trustworthy after sales support and warranty service
Quality Control
~ Optimized Operation ~ Quality Control System
Factory is certified of ISO9001,TS16949 & ISO14000 Product is made under strictly quality managed system
Environmental/ Safety requirement
non-use of hazardous material applied to RoHs/Halogen Free/PFOS
Reliability
Completely DVT test on critical environment as High/Low Temp, Moisture/Corrosion, Salt Spray, Thermal Cycling, Bending, Drop, ESD, Vibration/Shock and Waterproof Testing :
After Service
~ Optimized Operation ~ Global Warranty Policy Instant Response of Field Application
Reply within one working day (24 hours) through email or hotline
Prompt RMA Mechanism
Return within 14 days
Innovated Technology
Integrated Solution
- To create the synergy - To meet customized service
Product Differentiation
- To produce value-added product - To expend market field
Package Patent
– PIP Technology / TinyBGA – 200 patents above 23
Why KINGMAX
Well-Known Brand & Well-Managed Channels Customize and Flexibility (One-Stop Shop Service) Stability & Reliability Consistent Product Solution
Product Series
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USB Flash Drive Product
Flash Drive Road Map 2010
Classic series Seasonal edition 2/ 4/ 8/ 16GB Super Stick STAR 8/16/32GB Pop series Tiger edtion
(PD-07)
2/ 4/ 8GB Fighter (PD-01) 2/ 4/ 8/ 16GB Fighter (PD-02) 2/ 4/ 8/ 16GB Kuso series Fighter (KD-01) 2/ 4/ 8/ 16GB Elite series ED-01 8/ 16/ 32/ 64/ 128GB USB3.0 version 32/ 64/ 128GB 2009 2010 10 11 12 2009.11
01 02 03 04 05 06 07 08 09 2009.12
2009.12
2010.01
2010.02
2010.01
2010.04
2010.06
Note: stands for 『
Launch Date
』
Flash Card Product
Clas s 10 533X /600 X
Memory Card Road Map 2010
SD Card 2GB-4GB Class 2/4/6 8GB-32GB Class6 8GB-32GB Class10 Waterproof SD Card 4GB Class 2/4/6 8GB-32GB Class 6 8GB-32GB Class 10 CF Card 4GB-8GB 133X 16GB-32GB 200X 16GB 533X 32GB 533X/600X Micro SD 2GB-16GB Class 2/4/6 6GB-16GB Class 10 2009 10 11 12 2010 01 02 03 2010 04 05 06 2010 07 08 09 2009.11
2009.12
2009.12
2009.12
2009.12
Memory Card Reader Road Map 2010
Multi-function card reader CR-01 Single function card reader CR-03 Combo function card reader CR-04 2009 10 11 12 2010 01 02 03 2010 04 05 06 2010 07 08 09 2009.12
2009.11
2009.11
SSD Product
DRAM Module Product
DDR3 Unbuffer DIMM
DDRIII Unbuffer DIMM DDR3 1333MHz 1GB/2GB DDR3 1600MHz 1GB/2GB DDR3 2000MHz 1GB/2GB DDR3 2200MHz 2GB DDR3 2600MHz 2GB 2009 10 11 12 2010 01 02 03 2010 04 05 06 2010 07 08 09 2009.11
2009.12
DDR3 1333MHz 4GB DDR3 1600MHz 4GB DDR3 2000MHz 4GB DDR3 2200MHz 4GB DDR3 2600MHz 4GB 2010.Q1
2010.Q1
2010.Q2
2010.Q3
2010.Q4
DDR3 SO-DIMM/Registered DIMM
DDRIII SO-DIMM DDR3 1066MHz 1GB/2GB DDR3 1333MHz 1GB/2GB DDR3 1600MHz 1GB/2GB 2009 10 11 12 2010 01 02 03 2010 04 05 06 2010 07 08 09 2009.Q4
DDRIII Registered DIMM DDR3 1066MHz 1GB/2GB/4GB DDR3 1333MHz 1GB/2GB/4GB
Contents Card
Successful examples Microsoft Windows Vista SP 1 + U-drive USB Flash Drive Turbo Vaccine Antivirus software + UD-01 USB Flash Drive Contents Card Solution microSD/microSDHC (Mobile Phone) SD/SDHC (Digital frame / camera) USB Flash Drive Translator software preload + microSD
Guinness World Records
video preload + microSD
Contents Card
New Product Line :
Mobile Phone Battery
Mobile Phone Battery
Why KINGMAX steps into battery industry?
Well-known brand & channel management Existing mobile phone channels Great market demand of energy products Corporate Sustainability
Mobile Phone Battery
Advantages of KINGMAX battery
Battery Product Line Roadmap
Compatible with…..
BL4C/4U/ 5C/5J/6F BP4L/5M/6M BP4L-enhance Coming New Models
SMART PHONE
BST-33 / 38 BST-43 / 37 Coming New Models 9500 & 9000 Storm / 9560 iPhone external rechargeable battery Htc - series Samsung - series LG - series
2009 Q4 2010 Q1
Latest Award
Top 3 Brands (DRAM Category) in HWM Brand Survey 2009 (Malaysia) DDRIII 1333 Triple Channel received the Editor Recommend Award from PCeKspert (Croatia) Super Stick Mask won the 『
Best Design
』 in IT Expert (Russia) “” award Ranked No. 1 - DRAM category No.3 - USB category in PC World (Vietnam)