® 2012 Market America, Inc.

Other Needs and Wants Other Consumables

Alice.com

Market America BV

IBV IBV

Here is the Situation

Products that 90% of every household in USA purchase and use monthly: • • • • • • • • • • Dishwashing soap Dishwasher detergent Laundry detergent Fabric softener Stain and odor remover Hand soap Furniture polish Disinfectant Scouring cleanser Engine treatment • • • • • • • • • Fuel additive Car wash Lotion Shampoo Conditioner Shower gel Shaving cream Lip balm Hair spray

Here is the Situation (cont.)

Percentage of Distributors on Transfer Buying ordering these products monthly

Product

Snap Dishwashing Liquid

% Buying

10

BV/IBV

5 Snap Automatic Dishwashing Crystals Snap Laundry Detergent Snap Free & Clear Fabric Softener Snap SOS – Original Snap All Purpose Natural Concentrate Snap Disinfectant Cleaner Snap Scouring Deep Cleanser Snap Heavy Duty Concentrate Friction Free 3000 4.4

15.3

3.1

3 3.8

4.7

1 3.5

2.1

2 5.25

5.25

4 5 5 5 5 8.5

Here is the Situation (cont.)

Percentage of Distributors on Transfer Buying ordering these products monthly

Product

Autoworks Fuel Enhancer

% Buying

3.1

BV/IBV

8.5

Autoworks Exterior Car Wash Royal Spa Hydrating Lotion Fixx Argan Oil Shampoo Fixx Argan Oil Conditioner Royal Spa Shower Gel Skintelligence Hydraderm Cleansing Emulsion Motives Hydrating Lip Balm Royal Spa Hold & Shine Hair Spray 0.3

4.7

2.8

2.5

2.2

3.8

0.2

2.3

13 10 11 11 5.5

7.25

10 4

Competitive Price Comparison

Ma Branded Product Kitchen - Supplies

Snap Dishwashing Liquid 32 oz

Competition

Liquid Dishwashing Soap (Dawn)

MA Cost Per Use

0.23

MA Competitor Cost Per Use

0.25

Dishwasher Detergent (Cascade) Clothing Brightener (Clorox 2) 0.04

0.10

% Savings

8% 60% Snap Automatic Dishwashing Crystals 30 oz

Laundry Supplies

Snap Laundry Detergent Triple Enzyme 40 oz SnapFree & Clear Fabric Softener 40 oz Laundry Detergent- (Tide) Fabric Softener (Downy) 0.13

0.08

0.24

0.10

Stain Remover (Shout/Spray & Wash) plus Odor Remover (Febreze) 1.10

1.46

46% 20% Snap SOS Original Scent 8oz

Cleaning Supplies

25% Snap All Purpose Natural Concentrate 32 oz Snap Disinfectant Cleaner 32oz Snap Scouring Deep Cleanser 32 oz Snap Heavy Duty Concentrate 32 oz

Auto Care

Friction 3000 Engine Treatment 8oz Auto Works Fuel Enhancer 8oz AutoWorks Exterior CarWash 32 oz

Personal Care

Royal Spa Hydrating Lotion 16 oz Fixx Argan Oil Shampoo 8 oz Fixx Argan Oil Conditioner 8 oz Royal Spa Shower Gel 16 oz Royal Spa Hold & Shine Hair Spray 8oz Hand Soap (Soft Soap) Furniture Polish (Murphy's Oil) 0.23

0.36

36% Disinfectant (Lysol) 0.01

0.31

97% Scouring Cleanser (Soft Scrub) Power Cleanser (Tilex) 0.23

0.37

0.30

1.32

23% 72% Engine Treatment (H2Oil Fuel Treatment) Fuel Booster (MPG Booster) Car Wash (Pinnacle) Lotion (Cetaphil) Shampoo (MoroccanOil) Conditioner (Moroccan Oil Conditioner) Shower Gel (Bath & Body Works) Pump Hair Spray (Fakki) 2.49

2.49

0.58

0.94

1.75

1.75

0.55

0.88

3.75

3.49

0.70

1.25

2.52

2.00

1.50

3.16

34% 29% 17% 25% 31% 13% 63% 72%

Using “My List” to Achieve Base 10/7 Strong

• You (Distributor) personally purchase and use: • • • ≥ 100 BV per month ≥ 10 IBV from Market America products (e.g., transfer buy) Purchase ≥ 5 IBV (est. $100) from Partner Stores • Monthly goal for Distributor is to generate 100 BV and 15 IBV from personal use

Monthly Objective is “Base 10” Base 10 Starts with YOU

YOU generate 100 BV and 15 IBV each month from your personal use

YOU = 100 BV & 15 IBV

“Check Off” Items purchased Every 1-3 Months

Product Code 671

OPC-3

My List

My List

My List

My List

All products added to the cart…that simple

!

Preferred Customer Click ‘Checkout’

Monthly Objective is “Base 10”

• •

Establish 10 – repeat customers who

• • •

Purchase ≥ 30 BV per month (est. $50) of Market America products Purchase ≥ 5 IBV (est. $100) from Partner Stores Refer 3 repeat customers who purchase ≥ 5 IBV (est. $100) Monthly goal for Distributor is to generate product sales > 300 BV and 20 IBV to customers

Retail Sales Goal 300 BV and 20 IBV Monthly Minimum

300 BV and 200 IBV to a base of at least 10 Preferred Customers ordering 30 BV and 20 IBV per month.

C = 30 BV & 20 IBV

Monthly Objective is “Base 10”

YOU generate 100 BV and 15 IBV each month from your personal use 300 BV and 200 IBV to a base of at least 10 Preferred Customers ordering 30 BV and 20 IBV per month.

YOU @ 100 BV & 15 IBV 10 Customers @ 30 BV & 20 IBV

Total = 400 BV & 215 IBV

Retailing Goal – Base 10, Seven Strong After Three-Six Months, Earn > $300/Monthly (BV) and Earn $300 every 2 nd month (IBV) 1200 BV & 600 IBV 1200 BV & 600 IBV 400 BV & 200 IBV 400 BV & 200 IBV 400 BV & 200 IBV 400 BV & 200 IBV 400 BV & 200 IBV 400 BV & 200 IBV 400 BV & 200 IBV

Here’s what could happen in an organization with minimum focus on Retailing...

Left

YOU = $600 /month (BV) & $300 /third month (IBV)

Right 50 x 50 BV =2500 BV 50 x 10 IBV =500 IBV 50 x 50 BV =2500 BV 50 x 10 IBV =500 IBV

Each Distributor does minimum 50 BV & 10 IBV per month requirement

Here’s what could happen when an organization focuses on retailing...

Left

YOU

Right 50 x 400 BV =20,000 BV 50 x 200 IBV =10,000 IBV 50 x 400 BV =20,000 BV 50 x 200 IBV =10,000 IBV

Same group – different philosophy regarding the power of retailing. Each distributor has 10 customers using/purchasing 30 BV and 20 IBV, and the distributor uses/purchases 100 BV and 15 IBV = 400 BV/month and 200 IBV/month

Here’s what could happen...

YOU

Left Right 50 x 400 BV =20,000 BV 50 x 200 IBV =10,000 IBV 50 x 400 BV =20,000 BV 50 x 200 IBV =10,000 IBV

® 2012 Market America, Inc.