Transcript Infosession Slides

HST.921 HST.922 HST.923 HST.924
Spring 2015
Enabling Technology Innovation in
Healthcare and the Life Sciences
Steven Locke, MD
Course Co-Director
Bryan Bergeron, MD
FX Campion, MD
Assistant Directors
Mirena Bagur
Course Co-Director
Chandrika Samarth, MBA
Research Fellow
Agenda
• Course Mission Statement
• Course Overview
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Faculty, Students, and Sponsors
Lectures
Tutorials
Practicum – Projects and Final presentations
• FAQs
– Registration & Credit
• Q&A
• Contact
HST.921: Enabling Technology Innovation in
Healthcare and the Life Sciences
www.hst921.org
Lectures: Thursdays, 4:00-5:30pm
Tutorials/Lab: Thursdays, 5:45-7:00pm
Place: MIT E51 - 372 (Tang Bldg)
Classes start Thursday, Feb 5th
Mission Statement
To empower students to:
critically analyze a current -- or future -problem in health care and the life
sciences, and
working in teams, develop a novel
business solution using information
technologies.
Course Faculty
Steven Locke, MD
Mirena Bagur
CMO, iHope Network
Beth Israel Deaconess Medical Center
Adjunct Clinical Professor of Psychiatry,
Harvard Medical School
Affiliate Faculty, Division of Health
Sciences and Technology, MIT
CONTeXO Group
The Capital Network
MIT Enterprise Forum
MTLC
Affiliate Faculty, Division of
Health Sciences and
Technology, MIT
Bryan Bergeron, MD
President, Archetype Technologies
Assistant Professor of Health
Sciences and Technology,
MIT
Francis X. Campion, MD
VP/Clinical Affairs, Alere Analytics
Diplomat, Clinical Informatics,
American Board of Preventive
Medicine
Chandrika Samarth,
MBA
Course Fellow
Director of research
at a grant-funded start up
Industry Mentors
• Evan Pankey, MD -- HST921 Alum
– HMS graduate worked at MGH, Boston Children’s, eClinicalWorks, etc.
• Winfried A. Burke
– MIT Computer Scientist - CEO, iGetBetter; serial entrepreneur/software
• Renu Chipalkatti
– Executive Director, Healthcare and Incubation @ Verizon Enterprise Solutions
• Sherri Dorfman, MBA
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Wharton – focused on digital health
• Greg Erman
– CEO, lecturer, serial entrepreneur, med devices
• Mark Hauser, MD
– OnSite Psychiatric Services
Expert Panelists
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John Glaser, PhD
John Halamka, MD
Daniel Sands, MD
Lynne Dunbrack
David Judge, MD
Craig Schneider, Ph.D
Anita Goel, MD, Ph.D
Deb Theobald
Richard Anders
Peter Lomedico
Josh Feast
Stan Nowak
Siemens Healthcare
Beth Israel, etc.
Change Agent in Doctor Patient Comm
Analyst, IDC – Health Industry Insights
CIMIT, now IoraHealth
Mass Health Data Consortium
CEO, Nanobiosym
CEO, VECNA
Investor, Mass Medical Angels
Juvenile Diabetes Foundation
CEO, Cogito Health
CEO, SilverLink
Student Comments
"HST921 was an incredible experience for me. It was an
excellent opportunity to meet face-to-face with recognized
leaders in the field who are working on really difficult
problems and willing to mentor students who are
interested in getting involved. HST921 is both an industry
overview and an entrepreneurship class in one - which
was exactly what I was looking for.”
-- Krishna Yeshwant, Harvard MD/MBA 2009
2008 MIT $100K Competition winner
and 2008 Harvard Biz School Competition winner
Students
Harvard
• HMS
• HSPH
• HBS
• KSG
• HGSE
• FAS
• HLS
• Affiliated hospitals
MIT
• HST
• Computer Science
• Electrical Engineering
• Biomedical Engineering
• Media Lab
• Sloan School
Tutorials & Lectures: Spring 2015
Tutorials: Project Management; Tools for collaboration; Makings of a team;
Definition of an Elevator Pitch; Starting Up - Various Funding Sources
Lectures:
1. Introduction - Current State of Digital Health across HIT and LS
2. Clinical Decision Support and Analytics for Population Health, including the
FDA regulation perspective
3. Classroom simulation: product design process + simulation debrief
4. Patient Engagement in Self-Care: Different paths to behavior change
5. Consumer Health Informatics
6. The role of standards in innovation
7. A CEO’s Perspective on a Business Plan
8. Alums Panel
9. An Investor’s View of Startups
10. Informatics as Enabler of Better Health - an ACOs Perspective
11. The Role of Big Data in Transforming Health
12. Integration of device data into medical data
13. Crowd-Topic – students choose by mid term
14. Students presentations
15. Students presentations
Projects & Final Presentation
Group Design Projects
• Student driven
• Corporate partner driven
• Multidisciplinary teams
• Tracks
– Design, Business, Marketing, Trials
• Class exercises (design, elevator pitch)
• Group final presentations and paper
Common Elements
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Objective of the group project
Proposed product or service solution
Industry summary
Analysis
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Problems with current solutions
Competitive analysis
Porter model
Evaluation of macro-industry forces
Micro-stakeholder analysis
Interaction diagrams
Reflection on cost, quality, and access
Project Track Selection
• Track 1: Marketing Analysis
• Track 2: Business Plan
• Track 3: Product Design Plan
• Track 4: Clinical Trial/Product Evaluation
Each team chooses two out of four
Market Analysis and Plan
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Market Background
Future Directions of Market
Market Size/Forecast
Customers/Customer Segmentation
Target Market Segments
Product Description
Pricing
Promotion
Sales and Distribution Strategy
Business Plan
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Market Analysis and Plan
Partnering
Staffing Plans
Advisory Board
Risk Management ( analysis of specific risks
and address various scenarios )
6. Financial Projections and Resources Required
7. Near Term Milestones
Product Design
The Product
1. Product Definition and
Goals
2. Product Requirements/
Specifications
3. Expected Product
Lifecycle
4. Product Add-ons, Third
Party Tool Sets
5. Follow-on Products
User Profile
1. Job Description
2. User Skills, Knowledge
and Education
3. Work Style
4. Concerns
5. Wants
6. Requirements
7. Work Environment
Clinical Trial
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Rationale
Objectives
Study design and hypotheses
Participants
Intervention
Primary and secondary endpoints
Sample size (optional)
Anticipate time frame for study completion
Data collection; sub-protocols, intervals,
encounters, events
10. Analysis
Sample Student Projects
• Student provided project: MedGenuity - Engineering a Premium Platform for
Providers
• Dossia Consortium -Evaluating the Proposition for PHR: Strategic Analysis & Product
Evaluation
• Intel - Medication Adherence 2.0
• Insurance Company - Exploration of social networking technologies to engage
health care consumers
• J&J - Empowering Consumers and Physicians via Consumer-led Social Media
Networks
• Healthways - Improving Physician Engagement Through Technology
• Careplace - Online Health Consumer Empowerment, Advocacy, and Support
• Technology Opportunities in Healthcare for the Baby Boomer Generation
• Computer-Assisted Disease Management to Improve Outcomes in Diabetic Patients
Student Comments
“HST.921 unified business, science, and medicine with a set
of uncommon learning objectives, focused on developing
skills on how to pursue ideas and get things done in the
real world. The curriculum was phenomenal. Best of all, I
met some very talented classmates and teachers with
whom I share ideas on a frequent basis. Two thumbs up!”
Eugene Chan, MD
Physician-Innovator-Entrepreneur
Director/The DNA Medicine Institute
FAQ’s
• Project selection
• Required readings
• Required paper
• School-specific credit
• Work load
• Attendance
• Professional standards
• Course auditing
Registration and Credits
MIT Students
Go to WebSIS (student.mit.edu) and follow links to preregistration. Add HST.921 and HST.923 to your preregistration.
Harvard Students
https://crossreg.harvard.edu/OASIS/CrossReg/
Cross-Registration Credit Calculator
https://crossreg.harvard.edu/OASIS/CrossReg/credit.jsp
Questions and Discussion
Sample Brainstorming/Workshop
https://www.leapmotion.com/
Workshop = 45 minutes
• Two teams
• Each define their idea of how LeapMotion can be used
in healthcare or life sciences – 20 min brainstorm
• Answer these questions:
– What does the product do?
– How will you make money on the product?
– How will you get the money to create a business that will
develop the product?
• One member of the team presents the group’s answers
in about 5 min
• Follow-up conversation – 20 min
HST921: Contact Info
• Mirena Bagur
– 617-835-5019
– [email protected]