Transcript Mobile Opportunities

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Regular WAP Banners
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Standard iPhone WAP
Banners
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Standard iPhone App
Banners
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Expandable Banners
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Expandable Banners
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Click to Video Banners
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Click to Video Banners
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Mobile Video
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Third Party Rich Media
Placements
Expand and Collapsed
Banners
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Full Page Ad Interstitial
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Homepage Takeover and
Presented by Placement
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Mobile Video
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Third Party Rich Media
Placements
Android Application
Blackberry Application
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iPhone Application
iPhone WAP Site
Mobile Web Sites
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Regular WAP Banners
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Standard Android Banners
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Click to Video Banners
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Rich Media - TBD
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Mobile Video
User taps on the banner and it clicks to sponsor’s mobile optimized destination.
WAP BANNERS – Static or animated gif
(JPG, PNG, GIF)
» 320x50 5KB file max size
» 300x50 5KB file max size
» 216x36 3KB file max size
» 168x28 2KB file max size
» 120x20 1KB file max size
» If desired, please include 16-character
copy for the call to action text link
below the banners (not required, but
recommended as it helps CTR)
» Agency/Client must also provide
mobile optimized click through
destination.
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Leverage use of Safari browser to enable expandable units on iPhone.
» 300x50 or 320x50 banner with
“DOWN” arrow to indicate
downward expansion (right
justified)
» 300x250 or 320x250 expanded
image with “UP” arrow to
indicated upward collapse
(right justified)
» Expanded image can be
clickable
o Click to video
o Click to WAP
o Click to call
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Upon clicking banner, video
player will launch & return to
content when done
4
» 320x50 app with “Watch Video” CTA
» Recommend :30 or :60 seconds
» 300x50 iPhone WAP
» Uncompressed .avi or .wmv
iPhone app only - To improve user experience and minimize obstruction of
content, new “skinny” banner can be used to toggle between small and normal
iPhone banner sizes.
» 320x20 banner with “EXPAND”
or “UP” arrow to indicate
upward expansion (top right
hand corner)
» 320x50 expanded full iPhone
banner size with “CLOSE” or
“X” to indicate collapsable
action (top right hand corner)
» In addition to banner
expand/collapse direction,
the 320x50 banner should
have a clear call to action to
indicate the banner is
clickable
o Arrow right (indicates
click to external
destination)
o “Click Here For More”
o “Learn More”
** Please note that this ad unit is not available for all of our iPhone applications. Please contact Malene Sam or Erin Snee with any questions you may have.
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iPhone app only – In between pages, users will be presented with an actionable
full page ad interstitial.
In-app content
Full page ad
Destination
CBS
** Please note that this ad unit is not available for all of our iPhone applications. Please contact Malene Sam or Erin Snee with any questions you may have.
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Feature sponsor of the CBS Sports iPhone application will receive a custom
homepage take-over that auto-collapses to an actionable “Presented by” unit.
Homepage take-over
will appear upon initial
launch of the
application
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HPTO will auto
collapse after a couple
of seconds to
Presented by unit
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Presented by will be
persistent through out
user session and is
expandable upon
user’s initiation
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** Please note that this ad unit is not available for all of our iPhone applications. Please contact Malene Sam or Erin Snee with any questions you may have.
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SPONSOR VIDEO
Mobile Video Ad Specs:
•Maximum :15 second spots
•WMV or uncompressed AVI
•480x360 resolution
•600kbps or higher
•64k @ 44kHz
•20fps or higher
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If an advertiser is interested in implementing rich media units that go beyond our
internal capabilities, they can work with a third party to build out their custom ideas.
» iPhone innovative ad solution provider:
» Pointroll
» AdMob
» Quattro
» Medialets
» Actionable Units:
» Click to Video
» Click to Locate
» Click to Call
» Click to App Store
» Click to iTunes
» Click to Audio
» Click to Mobile Site
** Please include Malene Sam and Erin Snee regarding any third party rich media conversations.
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