Transcript PEMBELANJAAN PERUSAHAAN

PEMBELANJAAN
PERUSAHAAN
LECTURE 5a – LIFE CYCLE &
FINANCING DECISION
1
Changes in unknown over the
Lifecycle
LAUNCH
•Product risk
•Market acceptance
•Market share
•Size of market at
maturity
•Length of maturity
period
•Maintenance of
market share
•Rate of eventual
decline
PP/MB-IPB/TA/10
GROWTH
•Market share
•Size of market at
maturity
•Length of maturity
period
•Maintenance of
market share
•Rate of eventual
decline
MATURITY
DECLINE
•Length of maturity
period
•Maintenance of
market share
•Rate of eventual
decline
•Rate of eventual
decline
2
Business Risk
Growth
High Growth
Maturity
Med/Low Growth
PP/MB-IPB/TA/10
Launch
Very High Growth
Decline
Negative Growth
3
Net Cash Flows at different stages of
development
Growth
C/I
-From sales
C/O
-Mktg, FA, WC
Net Cash Flow
Launch
High
C/I
-From sales
C/O
-Mktg, FA, WC
Neutral
Net Cash Flow
High
Maturity
C/I
-From sales
C/O
-Mktg, FA, WC
Net Cash Flow
PP/MB-IPB/TA/10
Low
High
Negative
Decline
Low
C/I
-From sales
C/O
-Mktg, FA, WC
Positive
Net Cash Flow
High
Low
Low
Neutral
4
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PP/MB-IPB/TA/10