Transcript Download..
Advertising and Marketing Full cycle Agency “DT Communications" ABOUT COMPANY Approach to business • DTCom – independent advertising and marketing full cycle agency The behavior of your customers – it is what and how often they buy. We create ideas (Creative Marketing Solutions), which affect on this behavior in unexpected ways, • • and create channels of communication so that advertising messages reach your best potential customers. In addition to inspiring ideas, and effective media planning, we are proud of effective projects management and implemented system of management quality ISO 9001:2009. Certified. We believe in confidentiality and expect our clients do the same. Resources • Employees with high qualifications, with experience in marketing and in major international advertising agencies, have received basic and advanced further education in universities of the world (USA, Japan, Europe, Russia, Kazakhstan) Mini-printing shop and outdoor advertising manufactory. • The status of the exclusive representative in Kazakhstan, the world-famous Indian designer Mukul Goyal Partnerships with major manufacturers of promotional products and means of its distribution (the media). • Developed technologies of Creative marketing solutions and Media planning formation. Office in Astana, Head Office – Almaty. Our Work • Professionally and with enthusiasm we do: - Marketing strategies - Creativity: the concepts, naming, copywriting, corporate style - Media planning and placement - Design and modeling (graphics, Flash, 3D, Web) - Internet-advertising and Web-engineering - BTL: promotions, viral and guerrilla advertising - Production of promotional materials (audio, video, outdoor advertising, print, souvenirs, POSM) Pricing formation • • We are confident in a result of our proposed solutions and assume financial responsibility for the work, and therefore propose to consider the payment of our agency in two stages: full cost of services + fee (depending on the result) Agency fee is intended to provide the required level of competence and professionalism of its staff in solving problems for client interest. • Also operates a standard pricing system adopted in the market (as not always our customers are ready to compare the results in figures) • With all that our prices are much lower than major competitors. Our managers will provide you a quotation within a few hours in response to your completed BRIEF . … All this allows us to create not just interesting and inspiring ideas and strategies but also to provide for you a high level of return on marketing investment (ROMI) How we work • We get brief Form the de-brief We proceed to develop a strategy: – – – – – – – • • • • Analysis of marketing and promotional purposes Analysis of competitors activity Analysis and study of the Target Audience Analysis of the seasonality and regionality Selection and justification of the choice of advertising media Defining goals and objectives for each advertisement The development or adaptation of Creative strategy and design We plan Consider budget Presenting to client Finalizing and producing Internet advertising and Web engineering – Media planning and digital marketing strategy – Design and programming Web missions (Web sites) – Web missions Promotion (optimization, contextual advertising, link exchanges, etc.)– Banner Advertising PR through Internet Promotion in Social digital media While many local companies are prepared to master the Internet, their Target Audience is already living there!!! Souvenirs • • DTCom is the exclusive distributor of designer Mukul Goyal in Republic of Kazakhstan Mukul Goyal - one of the most famous designer brands in India and around the world, producing various interior accessories. All of them have not only a decorative function, but are still functional and belongings in the home or office. Mukul Goyal work were repeatedly awarded prizes in design and are represented in more than 20 countries worldwide. Designer finds inspiration in the ordinary things that surround him everywhere, and gives them new meaning, creating new things, simple and extraordinary at the same time. A complete list of original accessories presented in a separate Catalog Our Team High qualification of our team members, formed over many years of experience in marketing and advertising, allows us to execute projects of any complexity. Our employees have worked for a long time in such Advertising Agencies as Ogilvy, Leo Burnet, OMD, Group M, TBWA, Saatchi & Saatchi and a few others. As part of our team on a permanent basis for your work: GENERAL MANAGER - DENIS CREATIVE DIRECTOR - ALENA ART DIRECTOR - ALEXANDER DIRECTOR OF BTL - OLGA MARKETING AND BUSINESS DEVELOPMENT - GLEB ACCOUNT MANAGER - ANEL SALES MANAGER - ROBERT MEDIA PLANNING MANAGER - ELENA B. WEB-MANAGER - EUGENE, ART-DESIGNER - ANASTASIA DESIGNER - MADIA PRODUCTION DIRECTOR - KARIM MANAGING PARTNER OF ASTANA - VITALY OFFICE MANAGER - CATHERINE Our clients BTL Матрица Matrix «Target «Target Audience Audience Meeting Meeting Points» Points» inвKazakhstan Казахстане Гипермаркеты Hypermarkets Outletsточки Торговые Крытые, Covered, Открытые open markets рынки Минимаркеты Minimarkets Супермаркеты Supermarkets Wholesale Оптовыеnetwork сети Специализированные Specialized outlets (household ТТ(бытовая chemicals, химия, магазины home appliances бытовой stores, техники, shops, магазины textile текстиля ...) …) Educational Образовательные places места Kindergardens Детские сады Crowded Места массового places скопления людей Парки, Скверы, Parks, Арбат,Squares, Пешеходные Arbat Pedestrian зоны, Площади, areas, plazas, выставочные exhibition комплексы centers HoReCaDi Night Ночные clubs/ клубы/рестораны restaurants Бильярдные, Billiards Pubs, Пабы, Боулинги Bowling Fast ФастFood Фуд Medical Медицинские institutions учреждения Больницы, клиники, стоматологии, Hospitals, clinics, ветеринарные dentistry, veterinary клиники, частные clinics, private clinics клиники Pharmacies Аптеки Beauty Салоны salons, красоты, fitness фитнес centers центры Mailboxes Почтовые ящики Message boards Доски объявлений Дверные Door handles ручки Home Дом Университеты Universities Колледжи Colleges PetrolАЗС stations Остановочные Stopping complexes комплексы Database temporary promotional staff to bring (attract) in BTL activities Guys - 250 Girls- 450 Supervisors - 20 • Promotional staff is ready at any time to participate in the promotion of your products. • We make a careful selection of the promoters for each specific action in accordance with specified criteria. • Each promoter is casting and training before out to work. Portfolio • There are not all our services belong to portfolio format We are generally unconventional. • But you can always order the individual PRESENTATION of our work by sending a request to [email protected] pointing out in addition to your contacts, the branch in which you work and the types of advertising, branding and PR-services that you need. • The company has formed an interesting and informative portfolio, but we can also provide a portfolio of our employees who have worked for years in major advertising agencies of the international level so that you appreciate their experience and qualification