Transcript - ONSPON.com

Mahatma Education Society’s
Pillai Group Of Institutions
• Mahatma Education Society (MES) is an educational
trust that was established in 1970.
• Today MES houses more than 35,000 students annually.
• MES runs 48 institutions in Mumbai, Navi Mumbai and
Rasayani from pre-primary to post-graduation all
affiliated and accredited with competent authorities in
the field of education like the University of
Mumbai, Government of Maharashtra, AICTE, NAAC,
IBO, etc.
The facts
Fact File
TG
•
•
•
•
•
•
Name – Alegria – The Festival of Joy
Dates – 3rd to 7th Feb, 2015
Venue – Dr. K. M. Vasudevan Pillai’s Campus, New Panvel
Expected attendance – 50,000 + over 5 days
One of India’s biggest college festivals – India Today
Past Headliners – Farhan Akhtar, Yo Yo Honey Singh, Akcent, Rakul
Preet Singh, Elli Avram, Jackky Bhagnani, RanVijay Singh, International
DJs YVESV and Allure & DJ Suketu.
•
•
•
•
College students from Mumbai and Navi Mumbai 40,000
Faculty from all MES institutions - 2000
Staff members - 1000
Alumni from a database of over 30,000 will be invited
Established - 1998
Area – 11 acres
Colleges - 5
Classrooms – 500
Students – 8000
Crowd of over 40,000
Participation from over 100 colleges
Personality Contest
judged in the past by
Big Boss Star Elli Avram and
Miss World Runner-Up
Parvathy Omanakuttan
The most comprehensive promotional plan for a college-festival in all of India.
OOH
PR
Print Ads
PROPOSED
MARKETING
PLAN
Ground
Activations
Social Media
Media Tieups
40 Outdoor Hoardings Across Mumbai & Navi Mumbai
Prime Locations like the Vashi Toll Naka Hoarding
30 Bus Shelters
100 Railway Station boards across
Navi Mumbai and Thane
30 UNIPOLES
50 BUS PANNELS
440 DSN SCREENS
2013
Alegria - 2014
SOCIAL MEDIA
• Over 35,000 likes on our Facebook page.
• One of the fastest growing college festival pages on
Facebook.
• Most number of active participants.
• Growing presence on other social media platforms
like Twitter, Youtube and Instagram.
35,000 Likes & Counting
The college festival with the biggest budget in all of India - India Today Magazine
Benefits of Category
Category Sponsors ( x 9)
Sponsor
● Category Sponsor for Alegria 2015.
● Visibility in our college magazine and
MES website for 6 months.
● Logos on all the category materials like
banners, posters, etc.
● Numerous mentions as our category
events.
● Category sponsor will be given highest
branding during those events.
● 4 banners 6x4ft at strategic locations.
● Literary Arts
20 K
● Fine arts
40 K
● General Workshop
50 K
● Management events
70 K
● Gaming
75 K
● Technical Workshop
1 Lakh
● Technical Events
1.5 Lakh
● Performing Arts
1.5 Lakh
● Sports
1.5 Lakh
Benefits of Event
Sponsor
●
●
Event Sponsor(x5)
Prizes awarded will have name of the sponsors.
● Class-room events 10 K
Event Sponsor will have a special association with
Alegria-2015. Exclusivity can be given can be
given to a single sponsor as “Event Partner” of
Alegria 2015.
●
2 banners of 6x4 will be put up at various locations
in the campus.
●
Publicity during major pre-fest events.
●
It must be noted that the EVENT SPONSOR will
be given the highest level of branding and publicity
wherever that particular event is mentioned.
●
Publicity on DSN screens near the event. (Fashion
Show)
● Hollywood event
20 K
● Treasure hunt
75 K
● Mr. and Miss Alegria 1.5 Lakh
● Fashion show
2 Lakh
Benefits of Partner
Partner
● Prizes awarded will have name of
the sponsors.
●
● 2 banners of 6x4 ft.
● Company will be known as official
Partner of Alegria 2015.
● Company will have visibility in
college website for 1 month along
with hyperlink.
● 1 stall of 8x8 ft can be provided to
market your product/services.
Event Partnership 1 Lakh
Thank you.
We look forward to having a
wonderful association with your
company.