Transcript Cosmetic Industry World Program_2016

COSMETIC INDUSTRY WORLD - LIUC 2016
Date
Time
17-ott
14.00-17.00
18-ott
24-ott
25-ott
07-nov
14.00-17.00
14.00-17.00
13.00-18.00
14.00-17.00
08-nov
14.00-17.00
14-nov
15-nov
21-nov
14.00-17.00
13.00-18.00
13.00-18.00
22-nov
14.00-17.00
28-nov
14.00-17.00
29-nov
14.00-17.00
12-dic
14.00-17.00
Topic
Cosmetica Italia and the University: introduction to the course
The cosmetic entrepreneurial system: strategies and structures of the company
Statistics of the Italian cosmetic system
The organizational functions of the cosmetic company
Firm Visit - Framesi
Measuring and analyzing social networks for communication of Italian cosmetic
Illustration of the herbalist channel in the particular articulation of the mono brand sales
points: Bottega Verde case history
Marketing for luxury cosmetic goods. Necessary tools to analyze the market
Firm Visit - ICR
Firm Visit – Pink Frogs
Illustration of the professional beauty channel articulated in the different service delivery
points: Bioline case history
Marketing culture-based products in perfumery: the case of the Merchant of Venice
The self-regulation advertising for the best quality communication and The
communication system in the cosmetic sector
Mid -term scenarios of the global cosmetic market
Instructor
Maurizio Crippa - Cosmetica Italia
Statistics Department - Cosmetica Italia
Elisabetta Rivolta - Intercos
Fabio Franchina - Framesi
Enrico Giubertoni - buzzes.eu
Benedetto Lavino - Bottega Verde
Filippo Manucci - Ales Groupe
Ambra Martone - ICR
Matteo Locatelli - Pink Frogs
Tommaso Corradini - Bioline
Marco Vidal - Mavive
Monica Davò - IAP / Benedetta Boni - Cosmetica Italia
Giuseppe Schirone - Prometeia