Transcript Mark Phelps
The Bar Card
Mark Phelps
Green Group
Problem
2 fold:
Bars want as many patrons as possible,
and for those patrons to spend as much as
possible.
Customers want to keep track of how
much money they are spending so that
they are not surprised by an outrageous
tab.
Solution
Introducing the ‘Bar Card’
A VIP Card given to customers who opt in.
Customers sign up for the card with their
name and email address.
Given a Bar Card to keep in their wallets
and to be swiped by the bartender when
they order drinks.
Solution
Card uses RFID to link to customer
database that keeps track of how much
money the customer has spent.
Can show how much customer has spent
over the course of one night, the week,
the month, or overall.
Allows bars to see who is spending the
most money and on what.
Solution
Customer can also see how much he/she
has spent throughout the night.
RFID enabled kiosks placed throughout
the bar display tab balance, drinks
ordered, and points accrued.
This solution is already in place in modern
casinos, but is used for gambling.
Points
Customers gain points for spending a
certain amount of money or for ordering a
certain type of drink that the bar is
promoting.
Points allow customers to receive specials
that those without the card would not
receive (i.e. discounted drinks, VIP
Parties, etc).
Advantages for Bar
Allows for more effective marketing
strategy.
Bar has customer’s email address in order
to inform them about upcoming
promotions.
Card encourages customers to order more
drinks in order to gain better rewards.
Advantages for Bar Patrons
No longer have to wonder “How much is
my tab going to be?”
Gives them a better representation of how
much they have drank. (i.e. “Wow I’ve
had 8 drinks in the past 2 hours.. I really
need to slowdown.”)