Transcript Mark Phelps

The Bar Card
Mark Phelps
Green Group
Problem

2 fold:
Bars want as many patrons as possible,
and for those patrons to spend as much as
possible.
 Customers want to keep track of how
much money they are spending so that
they are not surprised by an outrageous
tab.

Solution
Introducing the ‘Bar Card’
 A VIP Card given to customers who opt in.
 Customers sign up for the card with their
name and email address.
 Given a Bar Card to keep in their wallets
and to be swiped by the bartender when
they order drinks.

Solution
Card uses RFID to link to customer
database that keeps track of how much
money the customer has spent.
 Can show how much customer has spent
over the course of one night, the week,
the month, or overall.
 Allows bars to see who is spending the
most money and on what.

Solution
Customer can also see how much he/she
has spent throughout the night.
 RFID enabled kiosks placed throughout
the bar display tab balance, drinks
ordered, and points accrued.
 This solution is already in place in modern
casinos, but is used for gambling.

Points
Customers gain points for spending a
certain amount of money or for ordering a
certain type of drink that the bar is
promoting.
 Points allow customers to receive specials
that those without the card would not
receive (i.e. discounted drinks, VIP
Parties, etc).

Advantages for Bar
Allows for more effective marketing
strategy.
 Bar has customer’s email address in order
to inform them about upcoming
promotions.
 Card encourages customers to order more
drinks in order to gain better rewards.

Advantages for Bar Patrons
No longer have to wonder “How much is
my tab going to be?”
 Gives them a better representation of how
much they have drank. (i.e. “Wow I’ve
had 8 drinks in the past 2 hours.. I really
need to slowdown.”)
