Transcript Ansoff*s matrix Jay Z V Dr Dre

Ansoff’s Matrix
Jay Z V Dr Dre
Using the links below and your own research,
decide where on Ansoff’s Matrix (slide 3) the
various roles and businesses should be placed
“I’m not a businessman, I’m a business, man” – The many businesses
that Jay Z is involved in.
"Forget sneakers, let's make speakers“ – Brief Dr Dre Biography
Drag and drop the various roles and businesses
into the correct part of the matrix
Rapper & Producer
Roc Nation
New Jersey Nets
The 40/40 Club
The Spotted Pig
Rocawear
Armadale Vodka
Carol’s Daughter
Decoded
Reebok
Budweiser Select
Cherry Coke
HP
Translation
Rapper
Producer
Beats
So who is the most Valuable?
BBC Newsbeat
Forbes - World Highest Paid Acts
1. Based on this information, which strategy is more successful? Conglomerate Diversification or Related
Diversification?
2. Explain why this is the case?
3. Why is this not always the case? Try to use examples from the business world.
In order to increase revenue, it is essential to use a
strategy of conglomerate diversification. Discuss (18)
Reasons For
Overall decision
Reasons Against