Transcript Chapter 4: PowerPoint

Frings: Fashion From Concept to Consumer,
9th
ed.
© 2008 Pearson Education, Upper Saddle River,
NJ 07458. All Rights Reserved.
 Involves
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Studying market trends
Knowing customer lifestyles
Researching sales statistics
Evaluating designer collections
Surveying fashion media
Observing street fashion
Keeping up with current trends
Frings: Fashion From Concept to Consumer,
9th
ed.
© 2008 Pearson Education, Upper Saddle
River, NJ 07458. All Rights Reserved.
 Consumer
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Research
Surveys
Focus groups
Interviews
 Shopping
 Sales
Records
Frings: Fashion From Concept to Consumer,
9th
ed.
© 2008 Pearson Education, Upper Saddle
River, NJ 07458. All Rights Reserved.
 Styling
ideas that major collections have in
common
 Prophetic fashions
 Must distinguish trend from fad
 Trends occur in
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Fabric
Silhouette
Other design element
Frings: Fashion From Concept to Consumer,
9th
ed.
© 2008 Pearson Education, Upper Saddle
River, NJ 07458. All Rights Reserved.
 Information
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available
Collection reports
Trend reports
Consulting services
Color services
Web sites
Frings: Fashion From Concept to Consumer,
9th
ed.
© 2008 Pearson Education, Upper Saddle
River, NJ 07458. All Rights Reserved.
www.fashioncenter.com
 www.fgi.org
 www.doneger.com
 www.firstview.com
 www.modeaparis.com
 www.wgsn.com

Frings: Fashion From Concept to Consumer,
9th
ed.
© 2008 Pearson Education, Upper Saddle
River, NJ 07458. All Rights Reserved.
 Trade
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publications
Women’s Wear Daily www.wwd.com
DNR
Textile World
 Consumer
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Publications
Vogue, www.vogue.com
GQ
Shuz
Frings: Fashion From Concept to Consumer,
9th
ed.
© 2008 Pearson Education, Upper Saddle
River, NJ 07458. All Rights Reserved.

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Historic and Ethnic
Costumes
The Arts
Fabrics
Travel and Nature
Form follows function
The street scene
Awareness
Frings: Fashion From Concept to Consumer,
9th
ed.
© 2008 Pearson Education, Upper Saddle
River, NJ 07458. All Rights Reserved.
 Historic
inspirations
 Company archives
 Folk influences
 Vintage clothing stores
 Museums
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www.uca.fr
 Libraries
and bookstores
Frings: Fashion From Concept to Consumer,
9th
ed.
© 2008 Pearson Education, Upper Saddle
River, NJ 07458. All Rights Reserved.
 Films
 Art
exhibitions
 Music
 Television
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The Academy Awards
Golden Globes
Grammys
 Theater
Frings: Fashion From Concept to Consumer,
9th
ed.
© 2008 Pearson Education, Upper Saddle
River, NJ 07458. All Rights Reserved.
 Designers
must maintain an awareness at all
times
 Surround themselves with anything that
stimulates creativity
 Keep eyes open, observe, absorb ideas
 Translate into clothes
Frings: Fashion From Concept to Consumer,
9th
ed.
© 2008 Pearson Education, Upper Saddle
River, NJ 07458. All Rights Reserved.