Transcript Long terme impact of strategic intelligence on SPL / Cluster competitivness

Stratinc Tenerife meeting
Long terme impact of strategic intelligence
on SPL / Cluster competitivness
Paulette POMMIER
7/8 of April 2005
DATAR
CONTENTS

Nature of clusters taken incount
 The different perspectives of strategic
intelligence
 Main caracteristics odf clusters
 Key factors of success
 Flashes on some clusters strategies
Nature of clusters
Industrial clusters (market driven ≠
research clusters)
 With a high component of SME’S
 And a strong territorial dimension
 Which mean opportunities for private –
public partnerships (« externalities »)

The different perspectives of
strategic intelligence

Enterprise perspectives :
– Market tendancies
– Competitors
– Industrial property
for a better individual
– Normes
efficacity and adaptation
– Technologies…

Territorial perspectives :
– Anticipation of mutation
– A stakeholder action ?
for an evolution of the territory
well controlled
DATAR
Recall of caracteristics

On the side of SME’S
1.
No time for anticipation
2.
High level of quality required
Importance of innovative answers
3.

A typical field for cooperation and
sharing
Key factors of success for long
term impact

Good manager ; to produce :
– Trust (put between parentheses rivalities)
– « Motivation » of enterprises
– Comprehension of their need
– Good selection of informations for an appropriation
– Constructive
dialogue with all parties concerned
concerned by decisions

Long term vision and program
 Budget in relation (relying on entreprises and public actors)
schéma
ANTICIPATION
DECISIONS
AND COLLECTIVE ACTIONS;
Information
bases
EXCHANGE CLUB
CELL-VEILLE
INNOTEX: association to develop
textile innovation
Captex: (to collect information about textile and use it
as a tool for development)
- Main activities: animation of industrial clubs
as Club TMV (around 15 managers)
- Competitive thematic observation around 6 axes,
thematic conferences, informal meetings, …
Microtechnic (Besançon)
Specificity : new generation of technologies and
economic mutation on the territory;
Their program of « collaboratif work and share of
informations »:
- an Intranet for internal communication
with forum of exchange
- action of internal exchange (to promove an
internal dynamic with events, seminary…)
- collective answer to tenders
Capital Game– Ile de France
Specificity : growing market with new
competitors
* a program decision oriented :
- knowledge of concurrentiel environnement
- individual support
- production of specific information based
on cooperation of the members ( workshops,
lobbying action)
Pôle enfant (Cholet)

Specificity: from one type of production to a large
game of activities around kids-needs
- technological veille
- panels of consumers
- observatory of groups of kids
- exchange club to share experiences
- seminars and conferences…
Vallée de l’Arve (TecnicValley)

Specificty: sub-contractors in mecanic sector;
issue: make them move to become
integrators of functions or produceurs of
sous-ensembles
-Innovation and production of information:
one same project
-Acceleration of « organisation en reseau » to
promove diffusion of innovation