Transcript presentation

Farm Retail & Agri-tourism
Safety and Risk
John Berry, Ag Marketing Educator
Penn State Cooperative Extension
Penn State is committed to affirmative action, equal opportunity
and the diversity of its work force.
• Agriculture-related
museums
• Agriculture-related
festivals and fairs
• Century farms
• Corn-maze enterprises
• Farmers’ markets
• On-farm tours
• On-farm retail markets
• On-farm vacations
• On-farm festivals and
fairs
• On-farm petting zoos
• On-farm fee-fishing
• On-farm horseback
riding
• On-farm bed and
breakfasts
• Pick-your-own farms
• Wineries
Nature and agricultural based
tourism – fastest growing
segment in travel in the US– 30%
increase in last decade
Ryan, S., DeBord, K., McClellan, K.; 2006
Ryan, S., DeBord, K., McClellan, K.; 2006
• 58% F / 42% M
• Weather
• 18 to 89, ave. 48
• Property tax
• 2.7 / group
• Insurance cost
• 68% w/ 50 m.
• Labor cost
• $120.00 / P.V.
• Industry promotion
Ryan, S., DeBord, K., McClellan, K.; 2006
Number
Of
Attractions
1
2
3
4
5
6 >
Percent
Of
Enterprises
19%
20%
24%
18%
8%
10%
Attraction
Type
Percent
Of
Enterprises
On-farm retail
On-farm tour
P-Y-O
60%
45%
25%
On-farm petting zoo
Pumpkin patch
Ag related festival
20%
20%
20%
Ag related fair
Corn maze
C-Y-O xmas tree
Farmers’ market
10%
10%
10%
10%
Ag related museum
10%
Winery
On-farm B & B
5%
5%
Influencing & Adjusting
•
•
•
•
•
•
•
Personality(ies)
Goals
Farm characteristics
Time / Labor / Management
Market / Brainstorm
Financial considerations
Are we ready?
Risk
•
•
•
•
•
Production
Market
Financial
Legal
Human
Risk
•
•
•
•
•
Production
Market
Financial
Legal
Human
Avoid
Reduce
Transfer
Accept
Safety
Retail and/or Agritourism
enterprises must provide a
safe and healthy environment
for customers and employees
Regulation
• General
• Employment
• Permits / Licenses
Regulation
• ADA
• Animal welfare
• Public health – food safety
• Taxes – sales, amusement
• Building code
Resources?
Resources?
• Pennsylvania Department of Agriculture
– “other”
• Municipality
• Insurance provider
Resources?
• Pennsylvania Department of Agriculture
– “other”
• Municipality
• Insurance provider
agmarketing.extension.psu.edu
www.PaFarm.com
http://www.agsafety.psu.edu/farmhat/
Farmers, insurers, educators, and other website visitors can
select from over 150 topics including, machinery and
equipment, buildings and facilities, and livestock handling
hazards.
Scale of Safety fact sheet
• “most protection” through “least protection”
• “reminders”
• “laws, regulations, standards, guidelines”
• “other”
Scale of Safety fact sheet
• Retail
–Christmas Trees sales
–Christmas Tree Parking/ Lighting
–Roadside Market Parking/Lighting
–U‐ Pick Parking Area and Lighting
–U – Pick Tree Fruit
Scale of Safety fact sheet
• Agri-tourism
–Corn Maze Parking and Lighting
–Corn Maze Supervision
–Farm Exposures
–Hay Ride Equipment
–Hay Ride Operations
–Hay Ride Passenger Safety
–Intensity of
Scale of Safety fact sheet
• Activities
–Farm Ponds
–Trampolines
Scale of Safety fact sheet
• Other
–Vegetation
–All Terrain Vehicles
–Golf Cars
–Utility Task Vehicles
–Ag Buildings Fire
–Ag Buildings/Fire extinguishers
Risk Audit sheets
• Self-audit
• Insurance provider audit
• 3rd party audit
– Lehigh County Cooperative Extension and PaFarm
collaborating
Risk Audit sheets
Rank
1
Protection
Hazard Level
Corrective Action
Most
Low, Negligible
Improve, fix –
when possible
Moderate
Improve, fix soon
High, Severe
Improve, fix immediately
2
3
4
5
Least
Agriculture is risky business
Bringing members of the public onto the property
increases the risk
Farms and agribusinesses best protect
themselves from liability by engaging in a
proactive safety program
Safety must form an important part of the day-today business
John Berry
[email protected]
Penn State Cooperative Extension – Lehigh
County
610.391.9840
Farm Retail & Agri-tourism
Safety and Risk
John Berry, Ag Marketing Educator
Penn State Cooperative Extension
Penn State is committed to affirmative action, equal opportunity
and the diversity of its work force.