Transcript Western Extension Marketing Committee Overview

Western Extension
Marketing Committee
The Western Extension Marketing Committee’s mission is to improve the quality of
agricultural marketing education programs throughout the Western region. The committee
consists of extension economists from the 13 Western states, including Alaska and Hawaii.
Support for the committee is provided by state extension directors, the Western Center for
Risk Management Education, and the Cooperative State Research Education and Extension
Service.
As traditional commodity marketing channels in recent years have not provided sufficient
returns for many small and medium sized farmers to maintain a viable livelihood,
program’s materials are focused on helping producers that are looking for ways to
differentiate their product so that they may receive higher prices, obtain better market
access, and experience less volatile price swings. The Western Extension Marketing
Committee curricula and resources assist farmers in identifying, selecting, managing,
monitoring, and growing agricultural enterprises that increase value-added on farms and
ranches. These materials have impacted producers in unique ways and have been used to
reach traditionally underserved audiences.
Committee Members:
Ruby Ward, Utah State University; Kynda Curtis, Utah State University; Cole Ehmke,
University of Wyoming; Bridger Feuz, University of Wyoming; Dillon Feuz, Utah State
University; Karina Gallardo, Washington State University; C. Wilson Gray, University of
Idaho; Larry Lev, Oregon State University; Ramiro Lobo, University of California; Stuart
Nakamoto, University of Hawaii; Dawn Thilmany-McFadden, Colorado State University;
Russ Tronstad, University of Arizona
Publications and Curricula:
• Niche Markets: Assessment and Strategy Development for Agriculture
• Certification and Labeling Considerations for Agricultural Producers
• Western Profiles of Innovative Agricultural Marketing
• U.S. Cattle Identification Systems: Risk Management and Market Opportunities
• Managing for Today's Cattle Market and Beyond
For more information visit…
www.ValueAddedAg.org