Transcript How to Start Podcasting - Part 1

HOW TO START
PODCASTING
Part 1: Why
HOW TO START PODCASTING
• History of storytelling/news
• Podcasting stats
• Formats
• Pros/Cons
• Why do YOU want to?
• Part 2….How
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HISTORY OF STORYTELLING
PODCASTS
WARNING!
STATISTICS COMING!
PODCASTING
BLOGGING
• Allows listeners to listen on their own
time – even in the car
• Easier to direct people to additional
content
• Allows speaker to convey tone
• Lower entry cost
• Allows listeners to get to know you
• Equipment
• http://www.thesaleslion.com/bloggingvs-podcasting-which-better/
• Time
• Can be more casual and conversational
• Easier to access & share
FORMATS
Series (Continuous story)
Regularly Produced
Recap
PODCASTING
• Timeliness
• Setup time
• Listeners can listen on their own time
• Post-production
• Listeners have increased loyalty
• Promotion
• Convey tone
• Content (feed the beast)
• Fun
WHY DO YOU WANT TO PODCAST?