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Mother’s Day Cake Best Sale
Nan-Tai Branch
Shop Manager: Vickey
Vice-Shop Manager: Peggy
Introduction
• 1. Cake sales last year, 2010 & this
year, 2011
• 2. Strategy for the cake sales this
year
• 3. Future impact & Strategy
Cakes in 2010
four flavors of Mother's Day Cake in 2010
Black Forest Cake
Seasame Green Tea
Cake
Coffee Chocolate
Truffle Cake
New York Cheese
Cake
How we did it to
the Best cake sale
• Activities for free taste of Mother’s
Day Cake sample
• Buy cake get free carnation
• Free home delivery
Result
1000
800
600
400
200
0
Black Forest
Seasame Green Tea
2010 cake sales
Coffee Chocolate
2011 cake sales
New York Cheese
Influence
• Flavor - just a few to choose from
• Price- a little more expensive
Solution
• Flavor - to create more popular
flavor, like fruits, coffee,or
ice cream cake…
• Price- same price, but with some sales
events!!
Future plans &
expectation
Discount
Have the “Buy One Get One Free” strategy.
the main cake of the year and new flavors
of side cakes