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WHAT IS IT?

It’s a bar, a restaurant, or a movie theater
→Combines multiple services
Its different from restaurant(medium service)
 → Customers write their orders on slips of
paper, which are picked up by black-clad
waiters moving quietly between the rows.

HOSTS
HISTORY

The Alamo Drafthouse Cinema was founded by
Tim and Karrie League at 409 Colorado St, in
an Austin, Texas warehouse-district building
that was being used as a parking garage. The
company began as a second-run movie theater,
and distinguished itself by the food and drink
service offered inside the theater, including
cold beers.
HISTORY

In July 2004, Tim and Karrie League sold the
brand, including the brand name, intellectual
property and rights to all future Alamo
Drafthouse expansion to the Alamo Drafthouse
Cinemas CEO Terrell Braly, John Martin and
David Kennedy, but retained an irrevocable
license for the Austin locations
FACILITY LAYOUT
Fewer rows so there is enough space between
rows to accommodate long skinny table
 →more space for customers and clerk
 Located close to the center of downtown
nightlife activity.
 →only need walk to there

FACILITY LAYOUT
PROGRAMMING
Divided into two categories, second-run
features and special events.
 second-run account for the majority of the
programming, smart 25-40-year-olds who like
there film
 Special events-Austin Film Society events and
Cult films

FILM WATCHING
SPECIAL EVENTS
REVENUES ＆ COSTS
Ticket prices low-＄3.5
 →average Austin theaters cost ＄ 6.5- ＄ 7.0


→ Special events account one-third of revenues

High labor cost→ 15-17people required

ADVERTISING AND PROMOTION
Advertisements out in three Austin papers
 →Daily Texan,
 → Create a three-month calendar
 → Chronicle

Promotion
 →build up a website
