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YAHOO!
? A Website
? A Person
? A Company
Many online activities: mail, web hiositng,
web searching, financial advising, and so on.
A web portal: News, weather, map and other
services over 20 languages to over a million
users worldwide
1994
History
David Filo,
Jerry Yang
Jerry’s Guide to the World Wide Web
from Gulliver’s Travels rude, unsophisticated (just opposite)
quickly became popular,
acquired other companies to expand services
and increase the time a consumer stays at the portal
1997—other features: Yahoo! Mail, Yahoo!
Games, Yahoo! Groups(2000)
2008--
 3 It operates as a web portal which gives news,
weather, maps and other services in over twenty
languages to over a million user worldwide, and it is
one of the most visited website on the Internet.
 11 They later changed the name to Yahoo! Because
they liked the definition of the word offered in the
book Gulliver’s Travels by Jonathan Swift: rude,
unsophisticated, though this offers no true definition
of how sophisticated Yahoo! Actually is.
 15 The public quickly became a aware of this
sophistication as Yahoo! Received over a million hits
within its first six months, causing its developers to
perceive the business potential of their web portal.
 22 Yahoo! Group was added in 2000, these groups
acting as forums where members with similar
interests could hold dialogs on the Internet and create
mailing list to send newsletter out to their members.