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Question 1
Complete Jack and Sarah’s list for them,
including the issues you think they will place on
the list along with their recommendations.
Which of the issues do you think will stimulate
the most discussion with the attorney, and
which issues do you think will stimulate the
least?
Issues
recommendation
Business form
Business ownership – types – A. Start-up
business, B. Self Employed&Independent
contractor
Business Administration
EIN – Employer Identific.Nu. –
process,where to register, requested
papers
Liabilities
The kind of liabilities , garaties and
limitation
Taxation
Self Employed Tax, Social Security Tax,
Medicare Tax
Structure in percentage, depreciation,
accounting duty
Financial
Financial report orders
Agreements
Type of the legal form of agreements
Question 2
Make a list of the things you think Jack and Sarah did right in
preparing for their meeting with the attorney.
• asked for the reference of the right and good attorney
• research regarding the legal issues that they might
discuss to understand it better
• asked for an advice of experiences businessman (father
of Sarah) regarding the meeting with an attorney
• created the list of issues together with
recommendations
– they emailed the list of issues 1 week in advance to
attorney in order to allow attorney to prepare well and to
lead the discussion efficiently
Question 3
Comment on the product feasibility analysis that
Jack and Sarah completed. Do you think the way
Jack and Sarah approached this task was
appropriate the sufficient?
Product Feasibility Analysis
• Concept statement distributed to 16 people (including
professors, iPhone/iPod users,…)
• Responses were positive and also got input for improving
their business idea
• After concept statement test  Survey
• 410 respondents in target market
• Results affirmed Jack and Sarah that the vast majority of
people don‘t realize the number of accessories existing for
iPod and iPhone
• Moreover, participants of the survey were interested in
learning more about the accessories
Do you think the way Jack and Sarah approached this
task was appropriate and sufficient?
Yes, because …..
• concept statement: distributed to various group
of people  different point of views
• Survey: Relative big sample size in their target
market (410 respondents / 15-35 years old)
• Professional (Professor) supported them by
creating appropriate research design
• However, nothing is known about the survey: how was the survey
conducted  estimation: personal interview (! Interviewer influence), what
questions were asked
Question 4
What advantage do Jack and Sarah have
starting iUser Accessories together, rather
than one of them starting it as sole
entrepreneur? What challenges do you
think Jack and Sarah will have keeping
their partnership together?
What is advantage of starting
entrepreneur with partner?
Shared Financial Commitment.
They win 7500$ in cash and $7500 in “in-kind”
from university-wide business plan competition
each person able to contribute 3000$ to the
business. Each one can gain 30000$ from their
respective group.
What is advantage of starting
entrepreneur with partner?
Complementary Skills
They made feasibility analyze easily.
Another researching
Partnership Incentives for Employees
They work more than 40hours in week
What is challenge of keeping
entrepreneur with partner?
• Joint and Individual Liability. Similar to sole
proprietorships, partnerships retain full, shared liability
among the owners. Disagreements Among
Partners. With multiple partners, there are bound to
be disagreements Partners should consult each other
on all decisions, make compromises, and resolve
disputes as amicably as possible.
• Shared Profits. Because partnerships are jointly
owned, each partner must share the successes and
profits of their business with the other partners.