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文獻導讀
QUALITY COMES FROM
CONVERSATIONS
品質源於
談話
MA2J4206
 We’ve got the numbers figured out, but there’s
another equally important part of analysis that can’t
be undervalued if you really aim at designing the best
user experience possible. Qualitative testing.
 從數據中我們已經了解了，但還有另一種同樣重要的
分析，不能被忽視的，如果你的目標是設計最好的用
戶體驗。就需要定性測試。
 The methodology of science empowers us with a
whole range of qualitative research methods (case
studies, participant observation, direct observation,
unstructured interview, individual in-depth
interview,focus groups...), which deserve their own
chapter, or perhaps a whole book. Let’s not focus on
each specific research method, but rather the general
approach in a startup perspective. After all, again we’re not aiming at complex knowledge, but
actionable results.
 我們提供了有根據的方法論授權全範圍的定性研究方
法
 （案例研究，參與觀察，直接觀察，非結構化面試，
單獨深入採訪，焦點小組），這應該擁有一個自成的
文章，或許可以一整本書。我們不應該專注於每一個
具體研究的方法，而是採取一般研究方法的觀點。 畢竟，我們的目標不是在於複雜的知識，而是採取行
動的結果。
 Qualitative methods are best for broadening your
perspective and filling your mind with fresh (often
surprising) ideas, derived from your target group.
They might give you completely new feature or
product concepts, or point out lots of bugs in existing
ones.Either way you’ll get unique knowledge that will
let you work on the quality of your product.
 擴大你的定性方法，需要最好的視角和新鮮（嶄新的，
令人驚訝的）想法，來自你的目標研究群體。他們可
能會給你完全新的功能或產品概念，指出現有的很多
錯誤。無論哪種方式，你會得到獨特的成果，將對你
的產品質量有所幫助。
 At UXPin we believe that the quality of the product
comes from conversation. Constant, on-going
conversation with users. Only by having a proper
dialog can you work outside of the box formed by
your product, get compared to your competitors and
know the real problems of your target group. It’s a
powerful type of research.
 在UXPin我們認為產品的質量來自於談話。不間斷的，
持續的與用戶交談。只有具備適當對話由您與測試者
的話中，了解你的產品，與你的競爭對手相比，你的
目標群體的實際問題。這是一個非常重要的研究。
 The important thing is to be consequent. Just as with
economic and behavioral metrics, you want to
perform qualitative tests regularly.
 重要的是因果。正如與經濟和行為指標，您要執行定
期的定性測試。
 Choose a method and implement it in your measuring

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

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cycles
選擇的方法和實現它在測量週期
1. Classic usability testing once a month (thanks to the
helpful local UX design community! Cheers guys!)
2. Individual in-depth interviews with customers every
two weeks.Each session is always extremely refreshing
and has a strong share in our current growth.
1。每月一次的可用性測試（感謝當地的UX設計界幫助！
萬歲 !）
2。個人深入訪談與客戶的每兩個星期。每個會話總是非
常爽快，並有一個研究成果逐漸成形。
Growth and Design Hacking
Tools
 增長和設計黑客工具
 You know how we approached measuring crucial
things in UXPin; you know where it has led us. I
sincerely hope that this knowledge will help your
startup reach a high peak of user experience design.
To help you start, here’s a short list of tools that we
find really valuable.
 你如何知道我們邁近測量關鍵UXPin;你知道它在哪裡
帶領我們。我衷心希望這方面的知識將有助於你的啟
動用戶體驗設計達到一個高峰。為了幫助您開始，以
下是我們的工具，一個簡短的清單去找到真正有價值
的工具。
 Economic and behavioral metrics
 經濟和行為指標
 Google Analytics
• KissMetrics
• MixPanel
 Usability Testing(可用性測試)
• Silverback
 A/B testing
• Visual Website Optimizer
• Optimizely
Good luck!祝好運!