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The technology acceptance
model and the World Wide Web
學號：M9490236
學生姓名：楊奇勳
Abstract
The technology acceptance model (TAM) proposes that
ease of use and usefulness predict applications usage.
They also demonstrate that
1.
2.
ease of understanding and ease of finding predict ease of
use, and that information quality predicts usefulness for
revisited sites.
the investigation applies TAM to help Web researchers,
developers, and managers understand antecedents to users’
decisions to revisit sites relevant to their jobs.
Introduction
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The first purpose of the current research was to validate
TAM with the Web as the users’ application.
The second purpose was to identify antecedents to Web
ease of use and usefulness.
background
background
Ease of use and usefulness on the Web
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Ease of use
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Usefulness
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accuracy
timeliness
completeness
relevance
Implications for researchers
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future researchers could use these instruments for
assessing the ease of use and usefulness of Web sites.
stimulate future researchers to develop better
instruments for assessing those characteristics of Web
sites.
Conclusion
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It has also contributed by applying TAM to lay the
groundwork for understanding antecedents to ease of
use and usefulness.
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An understanding of them could guide both Web site
research and development.
Q&A