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Survey of facial wash
Member:
4A2C0001 Leslie
4A2C0003 Dotty
4A2C0007 Tang
4A2C0041 Amber
4A2C0075 Judy
PREFACE
Nowadays there are lots of kinds skin care
products appearing in our life. But today we will show
you some data that gathered from our investigation of
skin care products. We asked our interviewees about
their choice the facial wash, which brand they use and
the price that they would like to pay. Because the
interviewees are mostly girls, the data might reveals
what girls think about skin care products.
Gender
20%
Female
Male
We interview 20 people in
the class. 80% is female,
20% is male.
80%
Age
15%
19 years
20 years
21 years
35%
50%
In the pie chart, it shows
that 50% of the
interviewees are 19 years
old, 35% are 20 years old
and 15% of them are 21
years old.
How often?
10%
45%
Three times a day
Twice a day
Once a day
45%
As you can see in this pie
chart, most of the
interviewees wash their
face once or twice a day,
with 45% each), and 10%
of them wash three times a
day.
what type?
10%
5%
15%
Gel
Soup
Cleansing cream
Other
70%
Most of them using
cleansing cream to wash
(70%)and there only 5%
using gel to wash.
Main factors you consider
3%
1%
2%
15%
11%
Price
Smell
23%
Brand
Quality
Cleansing effect
Package design
Promotion activties
17%
Advisement spokesperson
28%
Four main factors that
our interviewees
consider are shown on
this pie chart: they are
quality, cleansing effect,
brand, and price.
How to get the information?
18%
4%
Internet
Leaflet
Magazine
Tryouts
Other
25%
46%
7%
According to this pie
chart, our interviewees
usually get information
on the Internet and
magazine.
Usually use?
4%
4%
44%
17%
1028
Mentholatum
Neutrogena
Biore
Other
31%
Our interviewees usually
use the brand that we don’t
know very well. 41%
chose Others. Some of
them using Biore (31%)or
Neutrogena (17%).
Where to buy?
24%
16%
Department store
Cosmed store
Watsons pharmacy
Supermarket
Other
8%
16%
36%
From this pie chart we
can see the
interviewees buy the
facial wash in Cosmed
store more often than
in department store or
Watsons pharmacy.
How much spend?
5%
5%
10%
5%
15%
5%
Less than NT$100
NT$100-200
5%
NT$200-300
NT$300-400
NT$400-500
NT$500-600
NT$600-700
More than NT$1,000
50%
As you can see, the price that the interviewees accept is
during NT$200-300. However, there are 5% of the people
who will pay more than NT$1,000 to buy the facial wash.
It means there are a few students who really care about the
face problem.
Conclusion
* (Main factors to consider) As you might have noticed, the
three main factors
the interviewees consider are quality, cleansing effect and
brand. In contrast, interviewees do not pay much attention on
the product packaging and advertising spokesperson.
* The pie chart shows that the more popular brands are Biore
and Neutrogena, but there are many choices on the market.
Our interviewees usually use the brand that we don’t know
very well.
THE END