Transcript L8learning
Learning
Chapter 7
What is the purpose of learning?
Associative Learning
Learning to associate one stimulus
with another.
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CONDITIONING = LEARNING
Classical Conditioning
I.
Classical Conditioning
A. Acquisition
Tone
Tone
Meat Powder
Salivation
Meat Powder
Salivation
Salivation
Pavlov
Pavlov
Pixie Powder
Salivation
Pixie Powder
Salivation
Salivation
While George was having a cavity filled by his dentist, the drill hit a
nerve that had not been dulled by anesthetic, a couple of times.
Each time he cringed in pain. George now gets anxious each time
he sees the dentist.
The drill hitting a nerve
A.
B.
C.
D.
Unconditioned stimulus
Unconditioned response
Conditioned stimulus
Conditioned response
Every time a psychology instructor enters the classroom, she goes
straight to the board to write an outline on it. Unfortunately, she
has long finger nails and each time she writes the outline, her nails
screech on the board, making students cringe. After a few weeks of
this, students cringe at the sight of the teacher entering the
classroom.
Sight of the teacher
A.
B.
C.
D.
Unconditioned stimulus
Unconditioned response
Conditioned stimulus
Conditioned response
LaToya was viciously bitten by a chihuahua. Now when she sees
chihuahuas, she’s frightened.
Being frightened by chihuahuas now
A.
B.
C.
D.
Unconditioned stimulus
Unconditioned response
Conditioned stimulus
Conditioned response
I.
Classical Conditioning
A. Acquisition
B. Extinction
C. Spontaneous recovery
D. Generalization
E. Discrimination
Spontaneous Recovery
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Stimulus Generalization
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Famous Experiment
• “Little Albert”
– John B. Watson and Rosalie Rayner (1920)
– http://www.youtube.com/watch?v=0FKZAYt77
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Operant & Classical Conditioning
Classical conditioning
forms associations
between stimuli (CS
and US).
Operant conditioning,
on the other hand,
forms an association
between behaviors
and the resulting
events.
http://www.youtube.com/watch?v=JA96FbaWHk
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Operant Conditioning
I.
Operant Conditioning
A. Law of Effect
B.
Shaping
C.
Reinforcement
1.
Types
a.
b.
Positive
Negative
Reinforcement
Add good
Remove bad
Punishment
Add bad
Remove good
Positive
Negative
Shaping
• http://www.youtube.com/watch?v=6DWbV5V
KZxc
Davidson College
A. Positive Reinforcement
C. Positive Punishment
B. Negative Reinforcement
D. Negative Punishment
1. When Olivia makes rude noises at the dinner table, she gets her mouth washed
out with soap. She doesn’t make rude noises that often anymore.
2. Little Joey gets yelled at when he acts up in class. Now he’s acting up even more.
3. Because Tameka earned an A in each of her classes, she doesn’t have to do her
usual chore of vacuuming this month. She’s studying even more now.
4. Ray came home past his curfew, so he was not allowed to drive for the following
week. He hasn’t missed a curfew since.
A. Positive Reinforcement
C. Positive Punishment
B. Negative Reinforcement
D. Negative Punishment
5. Maria put in extra hours at work helping her boss finish a major project. She
received a big bonus for her contributions. She’s now looking for other ways to
contribute at work.
6. When Thuy and Gurpreet were running around the living room, they crashed into
the Playstation, breaking it. They now carefully walk through the living room.
7. Chandler’s girlfriend, Monica, keeps bugging him to take her dancing. He finally
agrees, and she quits bugging him. The next time she starts bugging him, he
quickly agrees to do whatever it is. (Chandler’s behavior is changing.)
8. Monica’s boyfriend, Chandler, gives in when she starts bugging him about
something. Now whenever she wants something, she just starts bugging him.
(Monica’s behavior is changing.)
Reinforcement Schedules
Intrinsic vs External Motivation
• Why do you want to do a good job learning
psychology in this class?
Learning by Observation
© Herb Terrace
©Herb Terrace
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Mirror Neurons
Reprinted with permission from the American Association for the Advancement of
Science,
Subiaul et al., Science 305: 407-410 (2004) © 2004 AAAS.
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– Albert Bandura
• Bobo Doll
Experiment
Courtesy of Albert Bandura, Stanford University
Observational Learning: Modeling
Observational Learning
ACTagainstViolence.org
What impact is television having on
people?