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CS 430 / INFO 430 Information Retrieval Lecture 8 Query Refinement: Relevance Feedback Information Filtering 1 Course Administration 2 Query Refinement new query Query formulation reformulated query Search Display retrieved information Reformulate query EXIT 3 Reformulation of Query Manual • • • Add or remove search terms Change Boolean operators Change wild cards Automatic Change the query vector: • • 4 Remove/add search terms Change weighting of search terms Manual Reformulation: Vocabulary Tools Feedback to user • Information about stop lists, stemming, etc. • Numbers of hits on each term or phrase Suggestions to user 5 • Thesaurus • Browse lists of terms in the inverted index • Controlled vocabulary Manual Reformulation: Document Tools Feedback to user consists of document excerpts or surrogates • Shows the user how the system has interpreted the query Effective at suggesting how to restrict a search • Shows examples of false hits Less good at suggesting how to expand a search • 6 No examples of missed items Relevance Feedback: Document Vectors as Points on a Surface 7 • Normalize all document vectors to be of length 1 • Then the ends of the vectors all lie on a surface with unit radius • For similar documents, we can represent parts of this surface as a flat region • Similar document are represented as points that are close together on this surface Relevance Feedback: Results of a Search x x x x x x x x documents found by search query 8 hits from search Relevance Feedback (Concept) x x o x o x hits from original search o x documents identified by user as non-relevant o documents identified by user as relevant original query reformulated query 9 Theoretically Best Query optimal query o x x o x o x x x x x x o x x x x x o o x x x x x non-relevant documents o relevant documents 10 Theoretically Best Query For a specific query, q, let: DR be the set of all relevant documents DN-R be the set of all non-relevant documents sim (q, DR) be the mean similarity between query q and documents in DR sim (q, DN-R) be the mean similarity between query q and documents in DN-R A theoretically best query would maximize: F = sim (q, DR) - sim (q, DN-R) 11 Estimating the Best Query In practice, DR and DN-R are not known. (The objective is to find them.) However, the results of an initial query can be used to estimate sim (q, DR) and sim (q, DN-R). 12 Rocchio's Modified Query Modified query vector = Original query vector + Mean of relevant documents found by original query - Mean of non-relevant documents found by original query 13 Rocchio's Modified Query q1 = q0 + 1 n1 n1 ri i =1 - 1 n2 n2 si i =1 q0 = vector for the initial query q1 = vector for the modified query ri = vector for relevant document i si = vector for non-relevant document i n1 = number of relevant documents n2 = number of non-relevant documents 14 Difficulties with Relevance Feedback optimal query o x x o x x x x x x 15 x o o x x o x x o x x x x x x non-relevant documents o relevant documents original query reformulated query Hits from the initial query are contained in the gray shaded area Difficulties with Relevance Feedback optimal results x set x o o x x What region provides the optimal results set? x x x x 16 x o o x x o x x o x x x x x x non-relevant documents o relevant documents original query reformulated query Effectiveness of Relevance Feedback Best when: 17 • Relevant documents are tightly clustered (similarities are large) • Similarities between relevant and non-relevant documents are small When to Use Relevance Feedback Relevance feedback is most important when the user wishes to increase recall, i.e., it is important to find all relevant documents. Under these circumstances, users can be expected to put effort into searching: 18 • Formulate queries thoughtfully with many terms • Review results carefully to provide feedback • Iterate several times • Combine automatic query enhancement with studies of thesauruses and other manual enhancements Relevance Feedback: Clickthrough Data Relevance feedback methods have suffered from the unwillingness of users to provide feedback. Joachims and others have developed methods that use Clickthrough data from online searches. Concept: Suppose that a query delivers a set of hits to a user. If a user skips a link a and clicks on a link b ranked lower, then the user preference reflects rank(b) < rank(a). 19 Clickthrough Example Ranking Presented to User: 1. Kernel Machines http://svm.first.gmd.de/ User clicks on 1, 3 and 4 2. Support Vector Machine http://jbolivar.freeservers.com/ 3. SVM-Light Support Vector Machine http://ais.gmd.de/~thorsten/svm light/ 4. An Introduction to Support Vector Machines http://www.support-vector.net/ 5. Support Vector Machine and Kernel ... References http://svm.research.bell-labs.com/SVMrefs.html 20 Ranking: (3 < 2) and (4 < 2) Joachims Adjusting Parameters: Relevance Feedback 1 q1 = q0 + n 1 n1 1 r i n2 i =1 n2 si i =1 , and are weights that adjust the importance of the three vectors. If = 0, the weights provide positive feedback, by emphasizing the relevant documents in the initial set. If = 0, the weights provide negative feedback, by reducing the emphasis on the non-relevant documents in the initial set. 21 Adjusting Parameters by Weighting The modified query can be written: q1 = w1e1 + w2e2 + ... + wnen where the ei are a basis for the term vector space of unit vectors corresponding to the terms in the word list and the wi are corresponding weights. If a query is used repeatedly, optimal values of the wi can be estimated using machine learning. 22 Adjusting Parameters by Machine Learning: Tasks and Applications Task Application Information Filtering Information Agents: Which news articles are interesting to a particular person? Text Routing Help-Desk Support: Who is an appropriate expert for a particular problem? Text Knowledge Management: Categorization Organizing a document database by semantic categories. Joachims 23 Information Filtering d1, d2, d3, ... is a stream of incoming documents that are to be divided into two sets: R - documents judged relevant to an information need S - documents judged not relevant to the information need A query is defined as the vector in the term vector space: q = (w1, w2, ..., wn) where wi is the weight given to term i dj will be assigned to R if similarity(q, dj) > What is the optimal query, i.e., the optimal values of the wi? 24 Seeking Optimal Parameters Theoretical approach (not successful) Develop a theoretical model Derive parameters Test with users Heuristic approach (historically important) Develop a heuristic Vary parameters Test with users Machine learning (modern approach) 25 Information Filtering: Seeking Optimal Parameters using Machine Learning GENERAL: EXAMPLE: Text Retrieval Input: • training examples • design space Input: • queries with relevance judgments • parameters of retrieval function Training: Training: • automatically find the solution • find parameters so that many in design space that works well relevant documents are ranked on the training data highly Prediction: • predict well on new examples 26 Prediction: • rank relevant documents high also for new queries Learning to Rank Assume: • distribution of queries P(q) • distribution of target rankings for query P(r | q) Given: • collection D of documents • independent, identically distributed training sample (qi, ri) Design: • set of ranking functions F • loss function l(ra, rb) • learning algorithm Goal: • find f F that minimizes l(f (q), r) integrated across all queries 27 A Loss Function for Rankings For two orderings ra and rb, a pair is: • concordant, if ra and rb agree in their ordering P = number of concordant pairs • discordant, if ra and rb disagree in their ordering Q = number of discordant pairs Loss function: l(ra, rb) = Q Example: ra = (a, c, d, b, e, f, g, h) rb = (a, b, c, d, e, f, g, h) 28 The discordant pairs are: (c, b), (d, b) l(ra, rb) = 2 Joachims Machine Learning: Algorithms The choice of algorithms is a subject of active research, which is covered in several courses, notably CS 478 and CS/INFO 630. Some effective methods include: Naive Bayes Rocchio Algorithm C4.5 Decision Tree k-Nearest Neighbors Support Vector Machine 29