Transcript PowerPoint File

Proposal to Expand into the
Northeast
Patricia Cuevas
Angelena Cristenas
Contents of Presentation
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Goals
Concepts
Data on Cities
General Plan
Timeline for New Office
Startup Expenses
Advantages of Proposed Expansion
Disadvantages of Proposed Expansion
Goals
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Become major distributor in Northeast
Double company size
Double company income
Increase profitability
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Concepts
 Set up office and warehouse in New York area
 Market to stores and restaurants in Northeast
 Cover major metropolitan areas
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Boston
New York
Philadelphia
Washington
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Data on Cities
City
Boston
New York
Philadelphia
Washington
Population
(1996)
560,000
7,390,000
1,480,000
543,213
Pop Growth
(90-96)
–1.7%
0.8%
–6.8%
–10.5%
Per Capita
Income
$22,000
$34,000
$29,000
$33,000
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General Plan
 Angelena to relocate, manage Northeast
operations
 Establish new office and warehouse
 Relocate some current employees
 Hire new employees in New York area
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Timeline for New Office
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Relocate Angelena
Establish office
Relocate current employees
Hire new employees
August 2001
December 2001
January 2002
March 2002
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Startup Expenses
$250,000
$200,000
$150,000
$100,000
Totals
Personnel
$50,000
Planning
Property
Personnel
Totals
Property
$Jan
Feb
Planning
Mar
Apr
May
Jun
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Advantages of Proposed
Expansion
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Leverage current knowledge and experience
Potential for increased revenue and profits
Officer salaries to increase
Stock value to rise
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Disadvantages of Proposed
Expansion
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Logistical problems
Coordination problems
High initial investment
Risk of not penetrating market
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