Transcript Audience Language workshop slides

Language and Audience
CTL Presentation Skills Team
http://uoft.me/present
Your performance in THREE parts:
 Audience
 Goals/Objectives
 Topic
Goals/Objectiv
es
Audience
Topic
Presentation / Performance
Types of Audience - Speaking to your Audience
Professional
public
Academic
General
Key Points and Supporting Evidence
Managers/Professionals
Academic/Experts
General Public
• Depending on their needs
• Too much is as bad as
too little
• Focus on collaboration and
building knowledge
• Plain language, focused
on understanding or
behavioural
change/impact
Important considerations:
▪ What information do they
know?
▪ What are their needs?
▪ What is their attitude/interest?
▪ What level of technical detail
▪ What are their expectations?
will they be comfortable with?
Selecting Vocabulary & Illustrations
Managers/Professionals
Academic/Experts
General Public
• Geared toward
priorities
• To the point
• Easy to digest
• Technical
• Building on prior
knowledge
• Excitement for the
field
•
•
•
•
General
Shocking
Simple
Straightforward
Activity
Selecting key points, supporting evidence, and vocabulary choices
for a specific audience/topic/goal