Transcript IKEA

IKEA
“ How Swede It Is . . .”
The Beginning
IKEA:
Ingvar, Kamprad, Elmtaryd, Agunnaryd
Catalogue Sales
Furniture Added to IKEA product Line
1st Store: Almhult, Sweden
“ Well designed affordable quality furniture
to the many people.”
The Current IKEA
229 Stores
33 Countries
$15.425 B US Dollars
90,000 Employees
THE IKEA EXPERIENCE
Warehouse Stores
Designed for Optimal
Traffic Flow
Flat Packs
Self Assembly
IKEA Restaurants
Smaland: Children's Area
STRENGHTS
Recognition
Catalogue & Internet
Self Service
Advertising
Weaknesses
Customer Relations
Community Impact
Poor PR
Opportunities
Continued Expansion
New Audiences
Customer and Community Relations
THREATS
Retail Competition
New Leadership
Reputation Management
Recommendations
Continued Expansion with Further Research
Ingvar Kamprad as Company Figure,
not decision maker
Active Approach to Community Relations
Staffing Schedules
Catalogue Stores
Questions & Discussion