Transcript IKEA
IKEA
“ How Swede It Is . . .”
The Beginning
IKEA:
Ingvar, Kamprad, Elmtaryd, Agunnaryd
Catalogue Sales
Furniture Added to IKEA product Line
1st Store: Almhult, Sweden
“ Well designed affordable quality furniture
to the many people.”
The Current IKEA
229 Stores
33 Countries
$15.425 B US Dollars
90,000 Employees
THE IKEA EXPERIENCE
Warehouse Stores
Designed for Optimal
Traffic Flow
Flat Packs
Self Assembly
IKEA Restaurants
Smaland: Children's Area
STRENGHTS
Recognition
Catalogue & Internet
Self Service
Advertising
Weaknesses
Customer Relations
Community Impact
Poor PR
Opportunities
Continued Expansion
New Audiences
Customer and Community Relations
THREATS
Retail Competition
New Leadership
Reputation Management
Recommendations
Continued Expansion with Further Research
Ingvar Kamprad as Company Figure,
not decision maker
Active Approach to Community Relations
Staffing Schedules
Catalogue Stores
Questions & Discussion