Transcript 2008.11.17.CCRWelcome

Welcome to the Cross-Cultural Rhetoric Workshop
Uppsala University, Sweden  Stanford University, USA
Professor Patrik Mehrens and Dr. Alyssa O’Brien
November 17, 2008
Focus on Visual Rhetoric of Globalization
Goals of Today’s Workshop:
•To get to know students from
across the world
•To understand diverse cultural
perspectives on texts
•To learn how texts
(artifacts/expressions) are
situated rhetorically & culturally
Model Analysis: Visual Rhetoric of Globalization
Model Analysis: Visual Rhetoric of Globalization
Model Analysis: Possible Response to McDonald’s
Model Analysis: Possible Response to McDonald’s
Your Team’s Task Today
1. Rhetorical Analysis of McDonald’s –1 country each
2. Compare visual rhetoric of DOXA (cultural values)
3. Design a Website in RESPONSE; convey your learning
4. Present your work to all the groups