Transcript final presentation-final

Nick Hockley, Alex Savon, Dan Matronia
The Fitness Industry Today
Lack of
Motivation
73% of People
Give Up On
Their New Years
Resolution
Costly
• Annual Gym
Membership
Costs: $696
• Annual Trainer
Overhead
Costs: $4800$7200
Over-Crowded
46% of
people
reported
gyms being
over
crowded
FindYourFit

A mobile based application creating a new
market for trainers and trainees to connect
Safety
Higher
Profitability
Personalization
Higher Profitability
Trainer
Trainee
No Gym Overhead Costs
No Annual Gym Memberships
Lower Marketing Costs
No Guest Fees
Location
Location
Personalization
Based around 3 key features:
Geo-Location
Workout Menu
Effort Level
Geo-Location Feature
• Nearby Trainers
• Geo-location detection
• Advanced Search Options
Workout Menu
Recreational
Soccer
Mom
Looking
College
Intramural
Bodybuilder Looking
For
A Little
BitLooking
Of
Soccer
Player
For A Way To
Everything
InHis
Her
To
Improve
Play
Change His Lifting
Workout
On
The Field
Routine
Effort Level
Feeling Tired
Or
Sore?/Maybe
Just Starting
Out
Keep It Moderately
Paced
If Your
Ready For A
Challenge
Safety
Trainers Are All Background Checked
 Trainers Must Have One Of Three Accreditations:
 ACSM
 NSCA
 ACE
 Trainers Are All Rated on the Application
 Ensures Users Have A Voice on their Trainers

The Fitness Industry Revisited
Greater Motivation
From Personalized
Workouts
Lack of
Motivation
73% of People
Give Up On
Their New Years
Resolution
Higher
Avoid
Profitability
Overcrowded
Costly
Annual Gym
Membership
Costs: $696
Gyms
Over-Crowded
46% of
people
reported
gyms being
over
crowded
The “Plan”
• How Do We
Keep Our
Customers?
• The
Beginning
Personal Trainers
and Trainees are
offered incentives
Deals With
Various Personal
Trainer
Associations
• Further Our
Market
Application
Development and
Testing
Application is
featured at
various fitness
expos
• The Sell
How Do We Make Money?