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Connecting with Faculty
Perceptions and Behaviors
Dr. Karla Hahn
Collection Management Team Leader
University of Maryland Libraries
1
The issue
What are they thinking?
2
Research at the University of Maryland
Improving our understanding of faculty perceptions,
behaviors, and needs



What do we experience at the digital crossroads?
Why do we care what faculty think and do?
How do we get into their heads?
3
Research at the University of Maryland
Developing the survey
1.
2.
3.
4.
Decide how we want to use the data
Determine what questions have answers that would affect
our behavior as collection managers
Test whether we are asking questions that will allow users
to tell us what we want to know
Gather the data
4
Research at the University of Maryland
The results: Faculty use of library journals
Use library print journals
Use e-versions of library print jnls
Use electronic-only journals
At least
Never
monthly
58%
12%
51%
31%
29%
42%
5
Research at the University of Maryland
The results: Preferred formats for journals
Core
journals
Print
Electronic
Both Print and Electronic
Noncore
titles
8%
16%
20%
70%
70%
7%
6
Research at the University of Maryland
The results: Issues created by conversion to e-only
Positive Negative Very
impact impact
important
Convenience of use
64%
9%
62%
Obtaining a copy of article
63%
16%
62%
Timely release of article
58%
2%
37%
Access to back issues
49%
18%
63%
Browsing
48%
26%
47%
Reliable access
42%
13%
61%
Access to full content
35%
16%
59%
Cost of subscription
29%
5%
18%
Image quality
20%
30%
30%
Layout
17%
24%
14%
7
Interpreting the Maryland research
How do the findings affect collection management?



We need to think differently about this issues
We need to make decisions differently
We need to deal with two problems, converting too fast and
converting too slow
8
Research at the University of Maryland
What did we learn about connecting?




“What do we want to ask?” vs “What will influence our
actions?”
The challenge of avoiding monumental thinking
The importance of creating a context of print and electronic
We need to challenge our thinking of our role
9
Other research
Getting into their heads
10
Connecting with the Sci Tech Community
Carol Tenopir and Don King



Oak Ridge National Laboratory
University of Tennessee, Knoxville
Survey research
11
Sci Tech (Tenopir and King)
Research Questions:


How much are scientists using electronic journals and other
electronic sources of article?
Scientists’ relative use of print and electronic sources of
journal articles?
12
Sci Tech (Tenopir and King)
Table 1 Average article readings and the time spent reading
by workfield per year per scientist
Article
readings
UT medical faculty
UT all faculty
Engineers
Physicists
Chemists
322
240
72
204
276
Time spent
reading (hours
per year)
~118
~139
~92
~153
~198
Extracted from Tenopir and King, 2002, Reading behaviour and
electronic journals. Learned Publishing. 15(4):259-266.
13
Sci Tech (Tenopir and King)
Table 2 Average number of readings of articles per person by
age of article read, ORNL 1984 and 2000
Age of article (years)
1
2
3
4-5
6-10
11-15
over 15
Readings per person
1984
59.4
12.9
5.9
11.9
4.0
3.0
4.0
2000
80.2
10.2
4.5
6.8
4.5
2.3
4.5
Note: Readings for 2000 adjusted from 8 months to a year
Tenopir and King, 2002, Reading behaviour and electronic
journals. Learned Publishing. 15(4):259-266.
14
Sci Tech (Tenopir and King)
Table 3 Sources of articles read, UT 2000-2001
Source
Percent
Personal print subscription
41
Library print subscr.
24
Library electronic subscr.
8
Separate copy/reprint
6
Separate copy/colleague
5
Free web journal
4
Other
3
Personal electronic subscr.
3
Separate copy/author's web pg
2
Separate copy/preprint
2
Separate copy/ILL
1
Separate copy/personal copy
1
Tenopir and King, 2002, Reading
behaviour and electronic journals.
Learned Publishing. 15(4):259-266.
15
Sci Tech (Tenopir and King)
Finding articles (extracted from text)
How scientists find articles
Searching electronic indexes or citations
Searching print indexes
Citations in other publications
Browsing
25%
0%
12%
45%
Browsing as a way of finding articles
Browsing of personal subscriptions
Browsing digital journals
Browsing of print collection at library
20%
20%
4%
Extracted from Tenopir and King, 2002, Reading behaviour and
electronic journals. Learned Publishing. 15(4):259-266.
16
Connecting with Humanists
Brockman, Neumann, Palmer, Tidline



Humanists at the University of Illinois and the University of
Chicago
Qualitative interviews of 33 humanists
In depth case studies of 5 humanists
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Humanists (Brockman et al.)
Research questions:



How do humanities scholars think about, organize, and
perform their research?
How are information sources used throughout the research
process?
How do electronic information sources affect work practices?
18
Humanists (Brockman et al.)
Findings



Humanists scholars read broadly and often interact
deeply with texts.
Emphasize the diversity of information sources used from
journals to books to primary source materials in various
forms.
Books are not preferred to journals as is typically
asserted, instead they are used in different ways.
Summarized from Brockman et al., 2001, Scholarly work in the
humanities and the evolving information environment. DLF and
CLIR.
19
Humanists (Brockman et al.)
Findings (cont.)



Wide adoption of information technology.
Where electronic resources are available, scholars are
using them with the exception of finding aids.
Extensive and sophisticated use was made of online
catalogs and indexing and abstracting resources.
Summarized from Brockman et al., 2001, Scholarly work in the
humanities and the evolving information environment. DLF and
CLIR.
20
Focus on teaching
Digital Library Federation contract with Outsell


Survey of Faculty and Students
Research Institutions and Liberal Arts Colleges
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Focus on teaching (Outsell Survey)
Faculty use of print and electronic resources
Use
Use
Use
print
print
electron
"all or "None ic "All or
most of of the
most of
the
time"
the
time"
time"
For Research, Teaching and Coursework
All Faculty
67.8%
0.1%
34.7%
Arts and Hum
78.4%
0.0%
24.9%
Biol Sci
58.8%
0.7%
48.4%
Phys Sci and Math
62.2%
0.6%
46.6%
For Teaching
All Faculty
Arts and Hum
Biol Sci
Phys Sci and Math
73.5%
80.0%
77.7%
63.7%
0.9%
0.9%
2.1%
1.4%
22.7%
13.5%
21.8%
17.7%
Use
electron
ic
"None
of the
time"
3.1%
3.8%
1.6%
1.6%
7.7%
12.6%
6.8%
17.7%
Extracted from Friedlander, 2002, Dimensions and Use of the
Scholarly Information Environment. DLF.
22
Connecting faculty with a new vision for
collection management



Connecting behavior, attitudes, and perceptions
Connecting (and disconnecting) print and electronic
Acknowledging the complexity of decision-making
23
Questions and Discussion
24