Transcript sr & lr

Production in Short Run
& Long Run
© 香港有效教學協會 (HKETA)
2009
Teaching Flow:
Define variable factors & fixed factors

Define short run & long run

Introduce 3 concepts related to output:
TP, AP & MP

Formula + Calculation

Introduce Law of diminishing marginal returns

Drilling of Past-paper

Introduce three concepts related to cost: TC, AC, MC

Drilling of Past-paper
Helping students to tackle
difficulties in learning
this topic
© 香港有效教學協會 (HKETA)
2009
© 香港有效教學協會 (HKETA)
2009
What do you think about the major
objective of the above bakery?
© 香港有效教學協會 (HKETA)
2009
1. Flour, butter, eggs etc.
2. Cooking utensils
3. Machinery
4. Bakers
5. Shops
6. ……..
© 香港有效教學協會 (HKETA)
2009
Please classify the above
factors of production
according to your previous
knowledge.
© 香港有效教學協會 (HKETA)
2009
Can you remember the factors
of production?
Land
Capital
Labour
Entrepreneur
© 香港有效教學協會 (HKETA)
2009
© 香港有效教學協會 (HKETA)
2009
3 months later…
Suppose the sales of the bakery
doubled…
© 香港有效教學協會 (HKETA)
2009
Increase the output level by
employing more factors of
production.
© 香港有效教學協會 (HKETA)
2009
Think deeper:
Would you immediately employ more
workers, buy more raw materials and
expand shops to accommodate the
increase in demand? Why?
© 香港有效教學協會 (HKETA)
2009
2. Will your strategies be different under
the following situations:
(a) Many people line-up
to buy cheese cake
from the bakery
because of a famous
TV program.
(b) Many people move
in the new
residential estate
in this district.
© 香港有效教學協會 (HKETA)
2009
Which factors do you think we need
to increase with output level?
A. To meet temporary changes
Buy more raw materials
Request existing workers to work overtime,
Employ more part-time workers
Use more electricity…
Labour
Variable
factors
Fixed
factors

Raw
materials
Oven

Bakery
Premises
Entrepreneur



Introduce the concepts of variable &
fixed factors, illustrate the concept
of short run.
B. To meet permanent changes
Increase the employment of ALL factors
E.g. labour, raw materials, bakery premises,
etc.
Invite more owners to invest…
Labour
Variable
factors

Raw
materials

Oven

Bakery
Premises

Entrepreneur

Fixed
factors
Introduce the concepts of variable &
fixed factors, illustrate the concept
of long run.