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Using New Media for Citizen Engagement:
Experiences from the General Services Administration
Leilani Martínez
Center for New Media and Citizen Engagement
U.S. General Services Administration
May 28, 2010
I’m Leilani Martínez
(@leilani73)
I work at the
Center for New Media
and Citizen Engagement
at GSA
(The what?)
The Center strives to be an
incubator and accelerator
for government-wide new
media and citizen
engagement technologies,
tools, practices, and policies.
Three missions:
1.Government People
2.People Government
3.Efficient & Effective
(Simple!)
People want this
Not this
Projects Completed & Tools Already Available
Citizen Engagement Tool
Apps.gov
URL shortener
Terms of Service
Citizen Engagement Tool: Did people participate?
4,754 votes,
420 ideas,
NASA: NASA:
304 ideas;
3,641
votes700 comments
created by Robbie Schingler and Kate Jessy, Feb 2010
Top ideas
Early lessons learned
“Open Gov” means different things
Uneven participation
Agencies with prior engagement do
better
Needs regular care and feeding
Effective moderation actually works
People listen to each other, not you
Program offices need to be involved
Can’t just be “check the box”
Experimentation is good
What We’re Working On…
• Citizen Engagement
Platform
• Accessibility and
Usability
• Contests and
Challenges Platform
• Legal and Policy
• Building Community
• FedSpace
and Sharing Best
Practices
• Engagement Strategy
•
Market
Research
• Success Metrics
• Connecting with the
Vendor Community
Let us know how we can
help.
Follow us on twitter:
@govnewmedia
Thank You!
Leilani Martínez
[email protected]
@leilani13