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Using New Media for Citizen Engagement:
Experiences from the General Services Administration
Leilani Martínez
Center for New Media and Citizen Engagement
U.S. General Services Administration
May 28, 2010
I’m Leilani Martínez
(@leilani73)
I work at the
Center for New Media
and Citizen Engagement
at GSA
(The what?)
The Center strives to be an
incubator and accelerator
for government-wide new
media and citizen
engagement technologies,
tools, practices, and policies.
Three missions:
1.Government  People
2.People  Government
3.Efficient & Effective
(Simple!)
People want this
Not this
Projects Completed & Tools Already Available
Citizen Engagement Tool
Apps.gov
URL shortener
Terms of Service
Citizen Engagement Tool: Did people participate?
4,754 votes,
420 ideas,
NASA: NASA:
304 ideas;
3,641
votes700 comments
created by Robbie Schingler and Kate Jessy, Feb 2010
Top ideas
Early lessons learned
 “Open Gov” means different things
 Uneven participation
 Agencies with prior engagement do
better
 Needs regular care and feeding
 Effective moderation actually works
 People listen to each other, not you
 Program offices need to be involved
 Can’t just be “check the box”
 Experimentation is good
What We’re Working On…
• Citizen Engagement
Platform
• Accessibility and
Usability
• Contests and
Challenges Platform
• Legal and Policy
• Building Community
• FedSpace
and Sharing Best
Practices
• Engagement Strategy
•
Market
Research
• Success Metrics
• Connecting with the
Vendor Community
Let us know how we can
help.
Follow us on twitter:
@govnewmedia
Thank You!
Leilani Martínez
[email protected]
@leilani13