Transcript Meh-Murmug

Mehˊ_>ˋ Mermug
Man Chan
Legal
Form
of
Mehˊ_>ˋ
Mehˊ_>ˋ is sole
proprietorship.
Pro
Con
● All profit
● Unlimited liability
● Less regulatory controls
● All work
● Easy to start
Mission
Statement
Mehˊ_>ˋ’s missions is
to bring convenience
to your life, so here
you go.
Not working? Return
for refund. That easy
Goal
Mehˊ_>ˋ’s goal is
● Reach 20,000 units
in sales or
● Reach $100,000 in
sales
What is Mermug?
Mermug is a cup that made
drinking liquid possible while
you are on bed.
There is a hole at the bottom
of the cup which allows specially
designed straw to be plugged in.
If you don’t
understand...
How did I come up with
this?
Competition
The cup industry has perfect competition.
There are a large number of consumers and
sellers which means mermug’s competitors are
Every cups you see in store.
Barriers to Entry:
● Advertising
o
Rely heavily on ad due
to high competition
● Inelastic Demand
o
Durability
● We need ads, we do
ads
● Sets
o
Lids, add-ons, all those
kind of things
Dig Further About Mermug
All ・ the ・ Sudden
● Normal
o
o
Cup Size
 Height: 10 cm
 Diameter: 7 cm
Handle Size
 Height: 8 cm
 Wide: 3 cm
 Thick: 1.5 cm
Small
o
o
Cup Size
 Height: 8 cm
 Diameter: 6 cm
Handle Size
 Height: 6 cm
 Wide: 2.5 cm
 Thick: 1.5 cm
Dig Further About Mermug
All ・ the ・ Sudden
Normal
$3.50 to produce
Sell for $13.99
Wholesale for $8.00
Profit: $10.49 / $4.5
Small
$3.00 to produce
Sell for $11.99
Wholesale for $6.50
Profit: $9.99 / $4.50
Problems with Mermug
Mermug is preferably used on
flat wooden bed headboard
under 3.5 cm in thick.
Mehˊ_>ˋ does not guarantee
mermug will fit on beadboards
beyond 3.5 cm in thick.
Finance the Big Deal QAQ
$150,000 in exchange of 25%
● $90,000 for facilities
● $40,000 for inventory
Intermediate-term Financing cover the rest if needed
Advertisement and
Promotion
Target Audience
● Students
o Social Media
o Game
● Adult
o Newspaper
o Magazines
Every mermug has its own
code.
Collect seven (any color)
and redeem a limited edition
item on
mehandmermug.com
Mermug Crimson / Mermug Coral / Mermug
Gold
Mermug Teal
/ Mermug Navy
/ Mermug Indigo
Mermug Violet / Get Me Out / Almost Can’t
How Will Mehˊ_>ˋ Run?
Mehˊ_>ˋ will be runned as online store, but
Mehˊ_>ˋalso wants to get into retail stores.
Mehˊ_>ˋ will continue develop and improve
mermug. In fact, Mehˊ_>ˋ is designing
mermug II which allows users to use mermug
as mini snack storage.
Congratulation
This is the last slide