Executive Director
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Transcript Executive Director
Executive Director’s Report
Darcy Fitzgerald
June 2014 Regional Meetings
Thank you Alberta Pork Board
Thank you to our processors, veterinarians, government, GFII,
ALMA, and other partners
Thank you Alberta Pork Staff
Audrey Cameron (CPC)
Barb Brimmage
Charlotte Shipp
Christina Carley
Geoff Geddes
Javier Bahamon (June 9)
Karen Gurba (May 9)
Marilyn Griesheimer
Marlyn Dalmacio
Sheri Monk
Murray Roeske, Ron Axelson, Marvin Salomons *
So who are these people and what do they
do for me and my dollar per pig??
Serving Alberta Pork Producers to
Enhance Prosperity
Stimulate change and help create
growth for future generations
Four Main Objectives
Profitability for Producers
Informed
and
Engaged
Industry
We
Promise
Strong Partner
Relationships
Operational Excellence
Remember who pays the bills
Operational Excellence
Are we doing our job… are we efficient & effective…
Levy (Alberta Pork Producers’ Commission Regulation)
Work with producers, processors and abattoirs to ensure levy
is remitted in a timely fashion
We use the dollars to within mandate and use dollars wisely
We represent the best interests of all pork producers in AB
We act in a timely manner
We are seeking alternative ways of doing things and
sources of funding to meet producer / industry needs.
Operational Excellence
Maintain regulatory obligations
Uphold the regulations – (levy requirements / registrations)
Interests of all producers
Marketing of Agricultural Products Act Changes
Implement change over time
All directors are now Directors at large
Voting by proxy is now permitted
Voting by mail is now permitted
Future Amendments
Align with the Swine Traceability Regulations
Dual authorities
Operational Excellence
Board Of Directors – Elections
Directors at Large (2014-2015)
Frank Novak – Chairman
Will Kingma – Vice Chairman
Andy Vanessen – Treasurer
Ard Bonthuis
Martin Bowman
Marcel Rupert
Dan Majeau
(Vacancy) – Jaco Poot
Operational Excellence
If you have concerns:
Please call Darcy Fitzgerald
(780-491-3529)
1-877-247-7675
[email protected]
Or
Call a Board Member
Profitability for Producers
Cost Recovery Strategies – Risk Management
Pricing
Short term high prices shouldn’t distract from the fundamental pricing
issues
Need to work within the value chain to develop a sustainable pricing model
Build a robust domestic / international market with partners
Forward Contracting
Offered through MLF and the WHE … others
Record high cash, forward contracts and futures price
Western Livestock Insurance Program
AFSC has expanded the HPIP to include all western provinces
Potential program changes are being discussed
Mortality Insurance / Hedging Programs / etc.
Profitability for Producers
Inputs
Feed-grain costs – Feed Consortium
Labour
Agriculture Industry Labour Council of Alberta
Represented by Mark Chambers, Sunterra Farms and Marvin Salomons
Addressing temporary foreign worker (TFW) program issues
Moratorium on LMO’s for occupations in the Food Services sector
The Federal Government is conducting a review and considering
revisions to the program
At this time, we don’t know how or if this will impact
agriculture/agri-food sector
Profitability for Producers
Inputs – Overall Farm Safety
Farm Safety / Fatality and Injury Reporting
Growing political and public attention
Industry is responding through the Intensive Livestock Working Group
(ILWG)
Push ahead Farm Safety Recommendations identified by the Alberta
Farm Safety Advisory Council in 2010 as well as …
Feasibility of baseline insurance coverage for farm workers
WCB or private insurance (Survey our industry)
Feasibility of implement farm fatality investigation and reporting
process
Work with Alberta Agriculture and Rural Development and others
Profitability for Producers
Inputs
Antibiotic Usage and Resistance
Emerging issue internationally and in Canada
Cost of Production Pilot
~30 producer participating and submitting farm data
Extended for another year
Develop a tool for producers to self-submit and report
Code of Practice
Released March 2014
Profitability for Producers
Access to funding
Growing Forward II
Opened early on March 3, 2014
Assisted ~100 producers to submit applications to the Growing Forward
II program targeting:
Animal Health Biosecurity Producer
Food safety Systems Producer
On-Farm Energy Management
Other streams of funding available
Working with GF team members to build a welfare risk assessment
Watch the Growing Forward II website for its release or contact the Alberta Pork
office
Profitability for Producers
Access to Capital
Alberta Hog Feeders Association
New pod – United Hog Growers of Alberta has been developed
Pending final sign-offs
Informed and Engaged Industry
Alberta Pork Communications
Media – voice for the industry
Meetings
Telephone TownHall
In person meetings
E-Newsletter and accompanying fax version
Producer Updates
Industry Review – Quarterly
Alberta Pork website
Marketing to consumers – P4P/ Education
Western Hog Journal
Alberta is PED Free!
A special thanks to producers and to
- Our industry partners… truckers, vets, processors, washes
- Alberta Agriculture and Rural Development and Growing Forward II
for collaborating with Alberta Pork and industry on these issues and
for their continued financial support of PEDv related activities over the
coming years.
Informed and Engaged Industry
Growing Forward -- Porcine Disease Preparedness
PEDv Communications
Information Sessions
9 biosecurity producer meetings focusing on PEDv
8 service provider meetings all around Alberta
Monthly TownHall Meetings
PEDv website
Updates on the instances of disease in U.S. and Canada
Resource Centre
Canadian and US resources on PEDv
Educational Videos
Informed and Engaged Industry
Growing Forward -- Disease Preparedness
April 1, 2014 to March 31, 2016
Protocols Development
Truck Wash protocols – made available to all producers
Producer Check List – signature required
Educational site visits and audits
Starting August 1
Producers
CQA/ACA
Service providers, processors and abattoirs
Provide tailored biosecurity information and tools
Informed and Engaged Industry
Growing Forward – Disease Preparedness
April 1, 2014 to March 31, 2016
Environmental Surveillance for PEDv
3 truck wash sites
2 assembly yards
All federal packers are participating
Informed and Engaged Industry
Alberta Swine Traceability System
Alberta Pork is the delegated authority
Alberta regulations for full movement are anticipated before July 1/14
National regulations will be in effect July 1, 2014
Continued reporting to the Alberta Swine Traceability System will
ensure you are meeting all national regulations and requirements
All movements from PID to PID or from PID to slaughter must be
reported
Due to PEDv many producers have already started reporting
farm to farm movements
Informed and Engaged Industry
Alberta Pork Communications
Public Education
Calgary Stampede – July 5-12, 2014
(producers wanted)
Aggie Days – April 2015
(producers wanted)
City Slickers – September 2014
(producers wanted)
Pig Science Centre - on-going tours
Build Strong Relationships
Passion for Pork Initiative – ALMA
Relationship building
www.PassionforPork.com
JUNE IS PORK MONTH
Commercials
May 19-July 15 with 5 different spots airing on Global and CTV in
Edmonton/Calgary… airing on the dinner hour news, during prime time
evening and breakfast TV
Radio ads in Calgary / Edmonton in June
<<<Insert P4P Commercial>>>
THIS CHRISTMAS COME HOME TO ALBERTA PORK
Build Strong Relationships
Spring / Summer Events
Porkapalooza BBQ Festival (1st year – Edmonton) - June 14-15
Alberta Pork will be the lead sponsor
(we need some producers to be involved)
BBQ on the Bow - (22nd year - Calgary) - August 30-31
Alberta will be the lead sponsor
(we need some producers to be involved)
Build Strong Relationships
Spring / Summer Events
Pig & Pinot (4th year – Calgary) - June 18
10 restaurants, Hotel Arts and the City Palate
Canada Day Run (3rd year for ABP) – Edmonton – July 1
Bacon Fest (1st year - Edmonton) – July 4
Build Strong Relationships
National Domestic Marketing Initiative
Canada Pork International - working with Retailers and the Food
Service Sector on the technical aspects of meat quality, cuts and
marketing
International Marketing Initiative
Canada Pork International – working with processors and exporters to
sell $3.2 billion per year
Build Strong Relationships
Partner Relationships
Value Chain Partners
Olymel/Maple Leaf Foods/Donald’s Fine Foods/Sunterra
Provincial Plants and others
Western Hog Exchange
Retail and Food Service
CONSUMERS / PUBLIC
Veterinarians, Trucking, Washing, etc.
Traceability, ILWG, AEPA, AILCA, Chops and Crops, Alberta Livestock
and Meat Agency, Growing Forward II, AFSC, CPC , CPI, other provinces,
and Government
Other commodities
Media
Others
Thank You
Executive Director’s Report
Darcy Fitzgerald
June 2014 Regional Meetings