Transcript media
MEDIA Our Perception Of The World The Media • The world view of many students is created from a variety of sources, one of the primary sources being the media. • By the time most young North Americans graduate from high school, they will have watched three years of T.V. • But what kind of a world picture do we receive from the mainstream media? Who has the influence? • Our world is shaped by the values of our society. • The role of media in our development and the increasing influence of technology socializes us at younger ages. • The message and who delivers it is a major socialization factor. • Corporate consumerism vs. Traditional values Things to consider… • People living in the developing world claim that their portrayal in the media is distorted and simplistic. • Every media story we see, hear, or read is the product of reporters, editors, camera crews, TV anchormen and women – people who hold points of view which may be different from our own; people who choose what events to cover, who to interview, and what words and pictures to use. "Our reporters do not cover stories from their point of view. They are presenting them from nobody's point of view." Richard S. SaIani, former President. CBS News Bias • "Think of it as a dark room, and you're there with the flashlight. The room's full of dark corners: which dark corner are you going to shine your flashlight at? That's the agenda setting aspect of the news, and that is absolutely crucial.“ Randolph Ryan. Editorial Writer and Columnist for the Boston Globe • The wire services that supply newspapers and radio/television networks with news consist of 4 “biggies.” • • • • Associated Press (US) UPI (US) AFP (France) Reuters (British) Canada’s News • Most of our international news is reported from an American or European viewpoint. • Here is the emphasis on “international” news: • • • • • • US ------------- 34% Europe --------- 28% Asia/Australia –- 17% Latin America --- 11% Middle East ------ 6% Africa ----------- 4% Two views of the same event. The Toronto Star showed the October, 1989 Stock market crash in the context of one day’s trading and it looks like a disaster. The Globe and Mail showed the decline in the context of a year’s trading – and it’s barely noticeable. What is Good Information? • Freedom of the Press – Rules that protect the media from interference by the government which might try and control the message • Multiple Ownership – Rules that prevent all the media in a country from being owned by one person or group of persons • Internet Freedom – Rules that protect a citizens’ right to information on the net, especially from outside the country • Freedom of Information – Rules that require the government to release information to the public, as far as possible Good Information • Fair Advertising – Rules that stop companies from giving out false or misleading information • Impartiality – Rules that encourage journalists to be fair to all sides of a political argument when they report • Protection of Sources – Rules that keep sources secret and allow journalists to not disclose that info. • Separation of Editorial and Advertising Content – Rules to help consumers trust the information is not influenced by advertisers. Homework • Read pages 9 – 15 • Answer the following questions: - Page 10 #1, 3, 4 - Page 20 # 3, 4, 8a, 9