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DEED
WorkForce Center
Reception and Resource Area
Certification Program
Module 2
Unit 4: Business
Services
Unit Competency Statement
and Learning Objectives
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Competency Statement:
Understand how to leverage the relationship between
Business Services, WFC staff and job seekers.
Learning Objectives:
 Business Service overview
 Working with employers
 Connections
Business Services
Overview
History
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Responding to increasing business concerns with
staying globally competitive, our Commissioner
requested more workforce development resources to
assist small- to medium-sized businesses (2004).
Result: Redirected 1/3 of federal Wagner Peyser
resources to create Business Services Specialists
(BSS) team.
BSS expansion of existing Employer Services: targeted
outreach to key industries, expand business use of
public workforce system, connect all business to local
and regional resources.
Mission
Provide workforce development solutions
to businesses and connect businesses to local
business assistance networks.
Consultation Approach
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Identify businesses who are hiring (LMI, WIB)
Request and meet with decision maker(s)
Visit businesses:
 Face to face meetings
 Assess current hiring needs
 Discuss current business issues
 Establish single point of contact
 Provide resources (workforce and options to resolve
issues)
Workforce Development
Services and Solutions
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Hire and recruit employees:
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Provide incentives to hire from the WorkForce Center
Author and edit job descriptions
Promote and educate on Minnesotaworks.net
Connect employers with job seekers
Prescreen candidates in coordination with WFC
Recruit for Employer of the Day
Job fairs and special events
Set up internships, apprenticeships (DOL), etc
Special initiatives (Camps to Careers, Mentoring Day, Veterans
Fair)
Workforce Development
Services Continued
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Retention, education and general business needs
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Basic human resource assistance
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Accommodations (Connect to DOLI, WFC programs)
Aversion to layoff (Shared Work, change in business, other)
Customized training (MNSCU and ABE)
Employment law questions
Labor market information
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Salary and wage information
Trends
Publications
Business Outcomes
Save time and money…
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Increased productivity
Increased profitability
Reduced liability
Stronger workforce
Single point of contact for solutions
Partnerships
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Workforce development
Business development
Economic development
Global connections (Minnesota Trade Office
Education (ABE, MNSCU, U o M, private institutions)
Initiative Outcomes
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As of 2010, BS has provided over 40,000
services to businesses since 2005
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Hiring and recruitment
Training
Retention
Other business needs
Identified crucial skill shortages and
gaps
40+ regional, statewide, and national projects
Satisfied customers
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98% of businesses would refer/have referred
According to CNN:
Over 80% of today’s jobs
are NOT advertised
Business Service Specialist (BSS)
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Approximately 40 BSS are
located at offices throughout the
state.
BSS provide practical business
solutions for finding and hiring
new employees, retaining
employees, accessing training
resources, and general human
resource information.
Business Services Overview
KEY POINTS
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2.
Business Services provides workforce development
services: Hire and recruit employees; retention,
education and general business needs; basic human
resources assistance; labor market information.
Business Service Specialist work to build
relationships with employers by providing practical
business and workforce solutions.
Working with
Employers
Discussion Point
1.
Scenario: Employer
walks into the WFC,
what do you do?
Employer’s Perspective of the WFC
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The WorkForce Center is
viewed as an economical
and valued resource.
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Find workers
Meeting rooms
Phones, email and fax
Mass recruiting
Mentoring
Information on starting a
business
Speak to job seekers or job club
Curious
How To Help: Staff Assistance
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Follow the customer service protocol:
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Provide available resources:
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Determine if the customer is a job seeker or an employer
BSS contact information
Work Opportunity Tax Credit and
Federal Bonding Program information
MinnesotaWorks.net
Employer of the Day
Publications (How to Start a Business, etc.)
Pass employer information onto BSS
Inform employers about or assist with Employer of the
Day
Employer Of The Day (EOD)
What is it?
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An employer stationed at WFC to recruit job seekers.
What is your role in this process:
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First, these activities should be coordinated with the BSS and site
representative.
Find out what the protocol is at your site.
Offer a conference room and possibly an interviewing space.
Get the message out about EOD event.
Inform job seekers about the EOD event.
Most importantly, welcome employers when they arrive and direct
them where they need to go.
Customer Service Protocol
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Welcome
Assess needs
Confirm needs
Take action
Inquire about services
Repeat what you heard
Direct employers to BSS,
MinnesotaWorks.net, and
ensure employers that a BSS
will contact them within 24
hours.
Working with Employers
KEY POINTS
1.
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Employers view the WorkForce Center as an
economical and valued resource.
How to help: Follow the customer service protocol;
provide list of resources; pass employer information
onto the BSS; promote and assist with Employer of
the Day event.
By following customer service protocol: employers
should be advised that a BSS will contact them
within 24 hours.
Connections
Discussion Point
1.
How do you connect job
seekers to employers?
Collaboration
1. a working together: the act of working together with
one or more people in order to achieve something
(Encarta online).
“Individual commitment to a
group effort - that is what
makes a team work, a
company work, a society
work, a civilization work.”
- Vince Lombardi
Separate Entities
Employers
- Jobs
WFC
- Services
- MNWK
- BSS
- Staff
Job
Seekers
- Talent
Relationships
Employers
- Jobs
WFC
- Services
MNWK
- BSS
- Staff
Job
Seekers
- Talent
Connecting Job Seekers
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Promoting Employer of the Day
Distribute hiring flyers and post job
opening
Leverage MinnesotaWorks.net
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Resumes
Maintain account
Check on recruitments
Internships and volunteer
opportunities
Job fairs
Networking groups
BSS critique resumes or speak
about topic of interest to groups
By promoting
employer activities,
Business Services
and job seekers
workforce
development efforts
are unified.
Posting Jobs on MinnesotaWorks.net
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If an employer calls a WFC to post a
job on MinnesotaWorks.net…
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Posting jobs on
bulletin boards and
MinnesotaWorks.net
are important
activities for making
connections
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Inquire about employer’s account status
If an account is not established, provide
employer with Minnesotaworks.net
information and explain that an BSS will
be in touch within 24 hours.
Pass employer information onto BSS.
Inquire about job flyers to post on
bulletin boards.
WFC staff can enter jobs, if time
permits.
Connections
KEY POINTS
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Collaboration between employers, BSS, WFC staff
and jobseekers strengthens relationship building
efforts.
Posting jobs and resumes are essential activities to
connecting job seekers with employers.
Staffs can assist employers by entering jobs into
MinnesotaWorks.net or by helping them with the
process.
This completes
training for Module 2, Unit 4.
Learning Objective 1: Business Service Overview
Learning Objective 2: Working with Employers
Learning Objective3: Connections