Chapter 16

Employment Communication

The Employment Search

Ch. 16, Slide 2

Writing a Persuasive Résumé

Ch. 16, Slide 3

Preparation

• • •

Research the job market.

Use newspapers, the Web, and other resources to learn about jobs, qualifications, and employers.

Analyze your strengths.

What will sell you for the job you want?

Study other résumés as models.

Experiment with formatting.

Ch. 16, Slide 4

Heading and Objective

• •

List your name, land address, e-mail address, and telephone number.

Include a career objective for a targeted job.

Ch. 16, Slide 5

Education

• •

Name your degree, date of graduation, and institution.

List your major and GPA.

Give information about your studies, but don’t inventory all your courses.

Ch. 16, Slide 6

List of Past Jobs

•

Start with the most recent jobs. Include employer’s name and city, dates of employment (month, year), and most significant title.

Salesperson, Kmart, Dayton, Ohio. 4/01 to 5/02.

Manager, Fleet Equipment, Kettering, Ohio. 6/02 to present.

Tax Return Preparer, Volunteer Income Tax Assistance program (VITA). March, 2002, to present. Sinclair College, Dayton, Ohio.

Ch. 16, Slide 7

Summary of Achievements and Skills

•

Use action verbs to summarize achievements and skills relevant to your targeted job.

Prepared state and federal tax returns for individuals with incomes under $25,000.

Conducted interviews with over 50 individuals to elicit data regarding taxes.

Determined legitimate tax deductions and recorded them accurately.

Ch. 16, Slide 8

Evidence of Nontechnical Skills

•

Give evidence of communication, management, and interpersonal skills. (Employers want more than empty assurances. Try to quantify your skills.)

Organized holiday awards program for 1200 attendees and 140 awardees.

Praised by top management for enthusiastic teamwork and achievement.

Ch. 16, Slide 9

Special Skills, Achievements, Awards

• •

Highlight computer skills.

All employers seek employees proficient in word processing, spreadsheet, and Internet use.

Show that you are well-rounded.

List awards and extracurricular activities, especially if they demonstrate leadership, teamwork, reliability, loyalty, initiative, efficiency, and self-sufficiency.

Ch. 16, Slide 10

Other Résumé Tips

• • • •

Omit references (unless specifically required).

Look for ways to condense your data.

Double-check for parallel phrasing.

Project professionalism and quality.

Avoid personal pronouns. Omit humor. Use 24-pound paper and a quality printer.

Ch. 16, Slide 11

Other Résumé Tips

• •

Have a good proofreader critique your résumé.

Proofread! Proofread! Proofread!

Ch. 16, Slide 12

What Recruiters Consider Most Important

A focus group of expert recruiters individually stressed the importance of these r ésumé components and characteristics:

•

“The objective. Plus dates when things happened and accomplishments.”

•

“Information about skills that apply to the job; less about job history and past duties.”

Ch. 16, Slide 13

What Recruiters Consider Most Important

A focus group of expert recruiters individually stressed the importance of these r ésumé components and characteristics:

•

“Valid information in an easy-to-read, attractive style.”

•

“The candidate’s address and phone number. Lots of people put them only in the cover letter.”

Ch. 16, Slide 14

What Recruiters Consider Most Important

A focus group of expert recruiters individually stressed the importance of these r ésumé components and characteristics:

•

“Realizing that the employer is looking for ‘red flags’ and making sure there aren’t any. If you have an employment gap, include a clear statement explaining it.”

•

“Meeting the qualifications for the job.”

Ch. 16, Slide 15

What Turns Recruiters Off

A focus group of expert recruiters individually stressed these r ésumé components and characteristics:

• • •

“Personal data. That’s a major ‘red flag.’ Also typos, inconsistent punctuation, and huge paragraphs that look like job descriptions.” “Odd-sized résumés from services saying ‘Presenting the candidacy of . . . .’ I don’t even read them anymore. They’re a major rip-off.” “Résumés that show no research; not looking at the employer’s needs.”

Ch. 16, Slide 16

What Turns Recruiters Off

A focus group of expert recruiters individually stressed these r ésumé components and characteristics:

• • •

“Omissions in terms of dates. And misspellings!” Long cover letters and résumés over two pages.” “Excess cosmetics, substituting form for content. A résumé should look nice but not go overboard.”

Ch. 16, Slide 17

What Turns Recruiters Off

A focus group of expert recruiters individually stressed these r ésumé components and characteristics:

• •

“A photo. I have to remove them because managers must be color and gender blind.” “Not sending the résumé to the right place.”

Ch. 16, Slide 18

Poor Résumé

“Before” Version Ch. 16, Slide 19

Poor R ésumé: “Before” Version

RÉSUMÉ OF JENNIE JENKINS

3320 Lafayette Street, #12 San Leandro, CA 94561 (415) 781-5592 OBJECTIVE: An entry-level position where my proven communication, accounting, and administrative skills could be utilized in a path leading to advancement into management eventually.

DEGREE from San Francisco State University. Broadcast Communication Arts. Bachelor of Arts. 3.2 major.

EXPERIENCE Apprentice KPFA - 94.1 in Berkeley, CA. Duties included scheduling studios. Also recruited staff. Some paperwork. Often given responsibility to act as production manager. 10/02 to present.

Ch. 16, Slide 20

Poor R ésumé: “Before” Version Pacifica House Position for financial manager. Duties included payroll and benefits for employees of shelter. Was responsible for books, also for cash transactions. Took care of some donations. Expected to help raise funds. I prepared all payroll reports. Also petty cash. Chaotic environment, under funded.

Spring, 2002 Worked for one spring with Renaissance Rainbow, which is a perfor mance arts troupe operating out of San Francisco. My duties included scheduling interviews with print and broadcast journalists. Was responsible for volunteers and publicity.

Other temporary positions Manpower, Inc. San Francisco. Worked at many different places as temp. 1998-2000. Dorhring Company. File clerk, receptionist, general duties. Other places. Good Earth Restaurant - server - 1997-1998.

Ch. 16, Slide 21

Poor R ésumé: “Before” Version Personal Self-starter, can finish jobs without supervision.

Marital status: single Health: Excellent Birth: 6/15/79 Hobbies: Knitting, singing, like to read First Baptist Gospel Choir Awards: Spirit Award, Oak High School Dean’s List, college, 2 semesters Ch. 16, Slide 22

Improved Résumé

“After” Version Ch. 16, Slide 23

Improved R ésumé: “After” Version

Jennifer Marie Jenkens

3320 Lafayette Street, #12 San Leandro, CA 94561 (415) 781-5592

Objective: Administrative position involving • Payroll • Accounting • Employee Benefits • Customer Service SUMMARY OF QUALIFICATIONS •

Two years’ experience in responsible administrative and accounting positions • Disciplined self-starter; able to work without supervision • Proficient with PCs including Word, Excel, and the Internet • Can be counted on to follow through on every detail, until a task is completed • B.A. degree, San Francisco State University

RELEVANT EXPERIENCE

10/02 to present

Apprentice, Radio Production,

KPFA - 94.1, Berkeley, CA • As production manager, schedule studios, recruit support staff • Process scripts, permissions, and logs involved in weekly productions Ch. 16, Slide 24

Improved R ésumé: “After” Version 2001 to 2002

Financial Manager,

The Pacifica House (shelter), San Francisco, CA • Used computer to manage payroll and employee benefits for a staff of 26 • Completed all projects on time, despite chronically chaotic environment • Managed agency’s cash flow, involving funder reimbursements, in-kind donations, and fund-raising • Processed all accounts payable and receivable, monthly, and quarterly statistical reports for local, state, and federal funding agencies. Oversaw petty cash • Designed a flow sheet to track success of a $25,000 fund-raising project Spring 2000

Publicity coordinator,

Renaissance Rainbow (performance arts troupe), San Francisco, CA • Scheduled all media interviews, supervised volunteers • Coordinated publicity mailings for African-American Performance Arts Festival Ch. 16, Slide 25

Improved R ésumé: “After” Version 1998 to 2000

Temp positions,

Manpower Temporary Services, San Francisco, CA • Developed customer service skills as telephone interviewer for Dohring Company • Maintained files, routed incoming telephone calls, input employee progress journals, prepared interoffice memos, recorded accounts payable checks, keyboarded accounts payable correspondence, learned e-mail systems in various assignments

EDUCATION

B.A. in Broadcast Communication, San Francisco State University, 2001 GPA in major: 3.2

Dean’s list, 2 semesters Ch. 16, Slide 26

Preparing a Computer Friendly Résumé

•

Emphasize keywords.

Include words (usually nouns) that specifically describe the position you want and the skills required.

•

Avoid unusual typefaces, italics, and underlining.

Applicant-tracking software has trouble reading anything fancy.

Ch. 16, Slide 27

Preparing a Computer Friendly Résumé

•

Use a familiar font and 10- to 14-point type.

Software programs may misread uncommon type fonts or any letters that touch.

• •

Use smooth white paper, black ink, and quality printing.

Be sure your name is alone on the first line on the page.

Ch. 16, Slide 28

Preparing a Computer Friendly Résumé

• • • •

Provide plenty of white space.

Avoid double columns.

Don’t fold or staple your résumé.

Use abbreviations carefully.

Minimize unfamiliar abbreviations.

Maximize well-known abbreviations in your field.

Ch. 16, Slide 29

Preparing a Computer Friendly Résumé

• •

Include all your addresses and telephone numbers.

Be prepared to send your résumé in ASCII.

Conversion to ASCII removes special formatting.

Conversion to ASCII makes your résumé immediately readable by all computer programs.

Ch. 16, Slide 30

Writing a Persuasive Letter of Application

Ch. 16, Slide 31

•

Writing a Persuasive Letter of Application

Opening

• •

Address the letter to an individual by name.

For advertised jobs, name the source; include job title, date, and publication.

• •

If someone referred you, name that person.

Tell how your qualifications fit the job specifications, show knowledge of the reader’s business, or describe how your special talents will be assets to the company.

Ch. 16, Slide 32

•

Writing a Persuasive Letter of Application

Body

• • • •

Demonstrate how your background and training fit the job requirements.

Summarize your principal assets from education, experience, and special skills.

Avoid repeating specific data from your résumé.

Refer to your résumé.

Ch. 16, Slide 33

•

Writing a Persuasive Letter of Application

Closing

• •

Ask for an interview. Consider hooking the request to a statement reviewing your strongest points.

Make it easy to respond. Tell when you can be reached (during office hours). Some recruiters prefer that you call them.

Ch. 16, Slide 34

Employment Interviewing

Ch. 16, Slide 35

Employment Interviewing

•

Before the Interview

• •

Investigate the organization.

Learn about the position.

• •

Plan to sell yourself.

Prepare answers to possible questions.

• •

Prepare success stories.

Dress appropriately.

•

Arrive early.

Ch. 16, Slide 36

Employment Interviewing

•

During the Interview

• • • •

Establish the relationship.

Act confident but be natural.

Don’t criticize.

Stay focused on your strengths.

•

Find out about the job early in the interview.

•

Prepare for salary questions.

Ch. 16, Slide 37

Employment Interviewing

•

During the Interview

•

Be ready for inappropriate questions.

• •

Ask your own questions.

Conclude positively.

Ch. 16, Slide 38

Employment Interviewing

• •

Make notes on the interview.

Write a thank-you letter.

Ch. 16, Slide 39

End

Ch. 16, Slide 40