Transcript pin-it-for-profit-workshop

Welcome to the Workshop!
Today’s Instructor is
Kelli Claypool, CEO & President of
Small Business and Learning Institute
So glad that YOU are here!
Pin-It for Profit with Kelli Claypool
Top 10 Reasons to Use Pinterest for
Business
• Graphics-based Social Media Site
• 70% of its users are female
• Photos are easily shared
Pin-It for Profit with Kelli Claypool
Why Pinterest?
• If your audience is predominantly female and
anywhere from twenty-five to fifty-five, Pinterest
ought to be one of your foremost social
networking strategies
• Pinterest is also a social network for those who
are visual learners, so if your target market is
both female and visual in expression, you can’t
afford to ignore it.
• Photos are easily shared
Pin-It for Profit with Kelli Claypool
Top 10 Reasons to Use Pinterest for
Business
1. It Enables You to Become a Trusted Resource
When you post photos on your website or blog and invite people to
“Pin” your photos by installing and displaying a “Pin it” button, you
are helping them solve a problem.
Pin-It for Profit with Kelli Claypool
Top 10 Reasons to Use Pinterest for
Business
2. Offers the Ability to Command the Power of
Images – and Words
Pin-It for Profit with Kelli Claypool
Top 10 Reasons to Use Pinterest for
Business
3. You Will Have Access to a Variety of Pinterest
Resources
Pin-It for Profit with Kelli Claypool
Top 10 Reasons to Use Pinterest for
Business
4. Allows You to Easily Create and Share
Infographics
Pin-It for Profit with Kelli Claypool
Top 10 Reasons to Use Pinterest for
Business
• Infographics Best Five Practices:
• Start with relevant, accurate information your audience
will rush to grab
• Prioritize your information. Show the most important
data above the fold or in the center of your infographic
• Use a Template, until you’ve got the hang of creating
them
• Eliminate visual and mental clutter. Exclude any
information not absolutely necessary.
• Be imaginative – but above all, be clear!
Pin-It for Profit with Kelli Claypool
Top 10 Reasons to Use Pinterest for
Business
5. Offers the Ability to Connect Pinterest to
your Facebook Page
Pin-It for Profit with Kelli Claypool
Top 10 Reasons to Use Pinterest for
Business
6. Ability to Pin Related Content from Other
Pinners to Your Board
Pin-It for Profit with Kelli Claypool
Top 10 Reasons to Use Pinterest for
Business
7. You Can Present and Share Video on
Pinterest
Pin-It for Profit with Kelli Claypool
Top 10 Reasons to Use Pinterest for
Business
8. You Can Create Highly Targeted Marketing
Opportunities
Pin-It for Profit with Kelli Claypool
Top 10 Reasons to Use Pinterest for
Business
9. Pinterest Offers the Opportunity to Sell
Pin-It for Profit with Kelli Claypool
Top 10 Reasons to Use Pinterest for
Business
10. Offers the Ability to Get Your Content
Shared by Bloggers
Pin-It for Profit with Kelli Claypool
The Power of Pinterest
• Facebook uses photos to show ads or
Sponsored Stories
• Facebook weighs Pinterest posts the
same as photos
• Clicking on Pinterest post in Facebook
brings reader to Pinterest board
Pin-It for Profit with Kelli Claypool
The Power of Pinterest
• Readers share Pinterest photos within
Facebook or from Pinterest board
• Twitter & Google love Pinterest photos
Pin-It for Profit with Kelli Claypool
The Power of Pinterest
• Google weighs Pinterest heavily
• Having a Pinterest profile improves search
engine rankings for your name
Pin-It for Profit with Kelli Claypool
Setting Up a Profile on Pinterest
www.Pinterest.com
Pin-It for Profit with Kelli Claypool
Start Pinning
• Sign up process is easy
• Select a few people relevant to your
business to follow
Pin-It for Profit with Kelli Claypool
Start Pinning
• Create 5 pinboards relevant to your
niche
• Don’t outwardly market anything
• Photos should be: eye-catching,
gorgeous, emotional, or uplifiting
Pin-It for Profit with Kelli Claypool
Start Pinning
• Share your pins on Facebook & Twitter
• Like, Re-pin & Comment on other
people’s boards
• These people should be relevant to your
niche
Pin-It for Profit with Kelli Claypool
Let People Connect With You
• Get “Follow Me on Pinterest” buttons from
the Goodies page
(www.Pinterest.com/about/goodies)
Pin-It for Profit with Kelli Claypool
Let People Connect With You
• Embed your pins on your website
• Embed friends’ pins on your website
• Use the “Add +” button to add friends’
pins to your boards
• Install the “Pin It” button on site to
encourage readers to pin your photos
Pin-It for Profit with Kelli Claypool
Pinterest Mistakes
• Self-promoting
• Posting negative or aggressive images
• Not crediting your sources
• Lifting content from sites not using
Pinterest
Pin-It for Profit with Kelli Claypool
Pinterest Mistakes
• Sharing copyrighted images
• Losing your focus
• Not using keywords in board names &
categories
Pin-It for Profit with Kelli Claypool
Make It Mobile
• See Goodies page for using mobile app
• Tell other social media followers about
this iPhone app
• Experts say Pinterest is better suited to
mobile use than Facebook
Pin-It for Profit with Kelli Claypool
Make It Mobile
• Pinterest offers:
– Mobile version of the site
– Content aggregation
– Strong mobile plan
– Mobile marketing category
Pin-It for Profit with Kelli Claypool
Great Pinboard Example
Pin-It for Profit with Kelli Claypool
Great Pinboard Example
• Choose pinboard title using keywords
• Pin photos of ebooks or products useful
to your niche
• Use bit.ly links for easy download
Pin-It for Profit with Kelli Claypool
Driving Readers to Your Sites
• Site should deliver exactly what pin
promises
• Site should deliver high value
• Put a “follow me on pinterest” button on
your site
Pin-It for Profit with Kelli Claypool
Putting Pinterest to Use
• Plan a Pinterest marketing strategy
• Search Pinterest to see what fellow
pinners are doing
• Read Pinterest guidelines for rules
Pin-It for Profit with Kelli Claypool
Pinterest Suggestions
• Create themed group board for your
niche
• Pin client images
• Create group scavenger hunt of pins
• Host a Pinboard tour
Pin-It for Profit with Kelli Claypool
Pinterest Suggestions
• Throw a Pinterest party
• Monthly pinboard contest
• Use large infographic text
• Let your personality shine
Pin-It for Profit with Kelli Claypool
Pinterest Suggestions
• Focus on lifestyle, not product
• Include keywords in Pinboard
descriptions
– These suggestions courtesy of Edleman Digital’s “Digital
Sharing: Infographics” pinboard
Pin-It for Profit with Kelli Claypool
Linking Pinterest to
Facebook Timelines
1.
2.
3.
4.
Login to Pinterest
Click username in right corner
Click “edit profile” button
Scroll to Facebook section & turn slider
to “on” position
5. Select friends to share pins
6. Click “save profile” button
Pin-It for Profit with Kelli Claypool
Create a Pinterest FAQ Page
• Offer tips, tricks & how-to info
– Might vault you in the Google rankings
• Take a screenshot of your page & upload
to it’s own pinboard
• Invite others to add their own “Pinterest
FAQ” pins
Pin-It for Profit with Kelli Claypool
Enable Email Settings
1.
2.
3.
4.
5.
Login to Pinterest
Click on profile photo
Click “Change Email Settings” button
Select options
Specify who can see your email and/or
contact you
6. Enable Pinterest “news” emails
Pin-It for Profit with Kelli Claypool
More Pinterest Tips
1. Make full use of board descriptions
– 500 characters
– Use best keywords
– Attract viewers’ attention
2. Rearranging Pinboards
– Biggest photo will become “cover”
– Limit to 5 photos if you want all to be
visible
– Last photo will always appear in left
position
Pin-It for Profit with Kelli Claypool
More Pinterest Tips
3. Tag pins to specific Pinterest users
– Use the @ sign in front of Pinterest
username
4. Use hashtags
– Put them in descriptions
– These are different from Twitter hastags
– Pinterest hashtags are similar to keyword
assistance
– Hashtags are clickable
Pin-It for Profit with Kelli Claypool
More Pinterest Tips
5. Focus on customers & clients
– What are their dreams, interests, goals,
values, ideals, truths, lifestyles
– Make product photos relevant to your
intended viewer
Pin-It for Profit with Kelli Claypool
More Pinterest Tips
6. Pinterest Search
– Search by pins, boards or people
7. Affiliate Marketing & Pinterest
– You can add prices to products
– You can send people to landing pages
– You can NOT post affiliate links to large
online retailers, such as Amazon
– Pinterest inserts their own affiliate links
Pin-It for Profit with Kelli Claypool
More Pinterest Tips
8. Report Pinterest bugs or problems
– [email protected]
– [email protected]
– [email protected]
9. Don’t overcomplicate it!
10. Spend 10 minutes every day growing
your following
Pin-It for Profit with Kelli Claypool