Transcript PinterestForBusiness

Using Pinterest
for Business
Presented by
Heidi Richards Mooney, Founder
www.WECAI.org
About this Webinar
• Part One: The Basics of Pinterest
• Part Two: Branding
• Part Three: Driving Traffic and Making Sales
Getting to Know Pinterest
• Newest social bookmarking site
• Allows you to “pin” – or save – interesting things
on the internet
• Community allows for interaction
• Share your pins with friends
• Users are encouraged to share – or “repin” –
other users’ pins
Getting to Know Pinterest
Why Care About Pinterest?
• Traffic
– Accounts for nearly 4% of ALL referral traffic
– Google +, LinkedIn & YouTube account for 1.5% of
referral traffic combined
– 1.36 million visitors per day
– Users stay an average of 15.8 minutes
– 3000% increase of unique visitors from May 2011 to
January 2012
Who’s Using Pinterest?
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Primarily women
28% of users make 6-figures
50% of users have children
Average age 24-35
4 out of the Top 10 most followed pinners are
men
Pinterest Vocabulary
• Pin – photo, graphic or video shared via
pinboard
• Pinboard – collection of pins grouped by
category
• Bookmarklet – code added to browser which
allows pinning any website
• Repin – adding others’ pins to your own
pinboards
Signing Up at Pinterest
• Invitation only
– Request invite from friends or request on Pinterest
home page
• Sign up using Twitter or Facebook account
– Cuts down on spam
– Allows friends to find you
Signing Up at Pinterest
• Create user name & password
– Good branding to use same name across all social
media networks
– Eliminates threat of imposters
• Choose categories that best represent your
business
• Pinterest automatically adds first followers based
on categories chosen
Signing Up at Pinterest
• All followers will see your pinboards
– Can always unfollow people
• Setup pinboards
– Unlimited number allowed
• Create user profile
– Fill in About Me, Location & Website sections
– Use keywords & website backlink for SEO
Signing Up at Pinterest
Profile will appear in Google searches
– Has links to other social networks
To add:
– Toggle the on/off buttons on profile page
Creating Your First Pin
• Pin content from a website OR
• Upload photo from your computer
Creating Your First Pin
1. Click “Add A Pin”
2. Enter URL of website
3. Choose a thumbnail photo
4. Select a pinboard OR create a new pinboard
5. Describe your pin
6. Select “Pin It”
7. Share on Facebook & Twitter (optional)
Pinterest Tools
• Bookmarklet – javascript code that lives in your
browser’s bookmark bar
–
Allows you to add pins without actually visiting a site
• Log in & select About >> Pin It Button from
navigation bar
Pinterest Tools
• Follow button – HTML code can be added as a
widget on your website
–
When visitors click, they go to your pinterest page &
can see your pinboards
• Pin It button for websites – allows visitors to pin
the content of your site to their pinboards
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Wordpress has Pinterest plugins
• iPhone & Android apps available
Pinterest Tools
• Allows sharing across social networks
Pinterest Tools
• Can embed pins directly to your site
Pinterest Tools
Pinterest Etiquette
• Be cautious about self-promotion
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Pin your own stuff sometimes, pin other people’s
stuff more often
• Give proper attribution
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Link pins to original source
If “repinning” include name of Pinterest user who
shared it with you
Never link someone’s photo to your site
Pinterest Etiquette
• Comments should be polite
• Report offensive pins
Pinterest Etiquette
• Observe copyright laws
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Many photography sites don’t want their work pinned
If pin button doesn’t work on a site, don’t try to make
it work
• Make sure the link source is correct
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Pin blog posts from the actual blog link, NOT the
home page
Who’s Your Ideal Follower?
• Building a following will build your influence
• Build a following of like-minded people in your
market
• Start with your current social networks
• Find your blog commenters, newsletter
subscribers & customers on Pinterest
• Pick & choose which boards to follow
Who’s Your Ideal Follower?
1. Visit user’s home page
http://pinterest.com/username
2. “Follow All” button will follow all the user’s
boards
3. OR click on thumbnails to view & select
individual boards to follow
Refining Your Boards
• Have a number of boards related to your niche
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You can have an unlimited number of boards!
• Be descriptive in your board names
• Categorize your boards
• Add collaborators to a board
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Select “Me + contributors” next to the “who can pin”
selection
Send emails to invited collaborators
Anatomy of a Good Pin
• Repinning is ultimate goal
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More than 75% of all pins are repins
• Use good photos
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Beautiful pictures will increase repinning
• Add descriptions to pins with link
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As your pin is repinned, the original link source can
be lost
Anatomy of a Good Pin
• Tags
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Hashtags make it easy to locate pins
Use keywords for SEO
Can use multiple hashtags per pin
BUT too many hashtags can look like spam
Avoid Wasting Time
• Select email updates / notifications on profile
page
– When someone follows, comments, likes or repins
– Single notifications or daily update
• Limit browsing time
– Set a time limit of how often & how long you interact
• Pin frequently & consistently for best results
– Analyze your results
Pinterest, Traffic & Sales
• Become the expert
– Standard SEO tactics will keep your boards at the top
of searches
– Keep account current = pin consistently
– Follow people
– Interact
– Tag pins
– Create meaningful boards
Pinterest, Traffic & Sales
• Get Your Stuff Pinned
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Make it easy for readers
Use WordPress plugins
Use a plugin to encourage people to follow you
Add Pinterest RSS feed to your site
Ask friends to pin your content
• Traffic & sales from Pinterest depends on how
many pins & repins you receive
More Pinterest Tips
• Pins offer backlinks to your site
Do's and Don'ts
• Pins last forever so avoid pinning coupons or
special events
– Choose evergreen topics instead like recipes, how-to
videos, infographics, crafts, home decor, clothes
More Pinterest Tips
• Info marketers or service providers can get
creative
– Share useful tips in the form of graphics
– Share infographics relevant to your industry with
commentary
– Share photos of you or staff
– Create statistics charts relevant to your customers
– Film a how-to video sharing a new idea
RECAP
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Pinterest Etiquette
It's the pictures that matter
Watch what others are pinning
Share with your social networks
Have fun!
For MORE Great Video Tutorials,
be sure and check out
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