Transcript SHADO Steve

STEVE
DESIGN
forHARPER
LOGISTICS
Creating new Concepts
for a Global Market
presents
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
SHADO is the acronym of the Company’s name ”Steve Harper Art & Design Organisation”.
SHADO was first established in 1986, originally operating in Germany, Austria and the UK.
At that time, primarily involved in Transport and Product Design, but also working in Film & TV Storyboard
Design and Editing.
SHADO became a Limited Company in 1993. As a Design Consultancy, based in the UK, the essence of
the company was to provide a comprehensive range of Artistic and Design skills throughout the World.
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
Steve Harper is a graduate of the Royal College of Art,
London, in Automotive Design. He also is a qualified
Automotive Engineer and has 30 years experience of
working for all the major automotive manufacturers.
He has experience of working in many parts of the world
including throughout Europe, plus, Sweden, US, Thailand,
Brazil, Indonesia and China.
Defined as a ”Futurist Visionary”, he has also steered his
own Design Consultancy SHADO to become a well
respected company, which has been responsible for many
exciting new concepts, as well as creating the practical
solutions to achieve those concepts.
”Concept to Reality”
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
VOLVO CARS DESIGN STUDIO – GÖTEBORG
(2000 – 2008)
As the Platform Chief Designer for all of the Current & Niche Vehicles within VOLVO PVS Design, Steve’s
responsibility was to ensure the ’Red Thread’ of consistent VOLVO Strategic Design Language was maintained,
throughout all of the Projects under his guidance.
The Chief Designer for Current Vehicles works within the Design Studio, alongside counterparts on the
Exterior & Interior, Strategic Design and Colour, Graphics & Trim Departments. Together, under the guidance of
the Design Director, to create a Harmony of VOLVO Brand Design.
Steve’s ’portfolio’ of projects over those 8.5 years, included all Model Year changes, for both Exterior & Interior
design, on the Current range of VOLVO Cars Products, plus, developments of new Niche products, and the
Design responsibility for all of the Accessory products on those programs.
Furthermore, those Project responsibilities, also included the Press Launches, Promotion and Motor Show
presentations of all of those Projects, which currently list: The 2003 update of the S80. The S60 'R '& V70 ’R’
models. The 2005 MY updates on the S60, V70 & XC70, and the completed design of the 2006 XC90 & S60
models.
More recently, the role had been to oversee the planning, design and launch of the 2007 programs, for the S40
& V50, and furthermore plan and design further car Projects for 2009 - 2011 and onwards.
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
GRINNALL–BMW TRIKE
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
ASHOK LEYLAND CAB for India
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
But how can a Designer help to solve a problem of logistics?….
… well the inspiration came from an old Chinese man who crossed my path one
day, as I walked up towards the Great Wall ……
…… and the message was simple. We have 2 ears, 2 eyes, a large brain, but only
one mouth.
Hence we have twice the capacity to listen, and keep listening. To look and
evaluate, then a huge capacity to analyse this information, before finally speaking.
The other important skill you need to ‘rediscover’, is one that as we grow into
adulthood, we forget.
A child will always ask ‘Why?’, which often is too difficult for us to bother to answer.
But ‘Why?’ is a question you need to keep asking …..
……. and then look deeper, listen & analyse those answers.
There is often a far better way of doing something, even the simplest of tasks,
which may have been never questioned before …… and as we move into more
stringent times, maybe now is the time to ask those most difficult questions …..
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
20 years ago I designed this particular Flight Simulator.
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DESIGN FOR LOGISTICS
This is a $20 million
training device which
perfectly mimics a real
aircraft, and so enables
flight crew to be
trained or upgraded to
fly the real thing
without any risk to the
public or themselves
Steve Harper
OCTOBER 2008
SIMULATOR BUILD PROGRAM SEQUENCE MILESTONES
PRE CONCEPT 90
Fabricate
Aircraft
Unique
Base-frame
Fit Unique
Electrical
system
Fit Unique
Visual
system
Fabricate
Unique
Exterior
&
Interior
panelling
Produce Common
Visual system
Final
Assembly
Test
Strip down
APPROVE
Demount
&
Assemblies
Commission
Ship
Rebuild
at
Customers
Facility
Customer
Sign Off
&
Final
Payment
Ship
Rebuild
at
Customers
Facility
Customer
Sign Off
&
Final
Payment
CONCEPT 90
CNC
&
Final
Fit Unique
Weld
Electrical system Assembly
Common
Frame
Manufacture Common
Exterior &
Interior panelling
Test
Strip down
APPROVE
Demount
&
Assemblies
Commission
Concept 90 resulted in a reduction of several months from Time of Order, to delivery.
But more significantly reduced the Manufacturing complexities at the Plant, allowing some
Stock built parts to be Outsourced, and held prior to the receipt of a Customer’s Order.
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
Even though we had simplified
and commonised many of the
individually hand crafted parts,
and systemised the build
sequence, before the Customer
could finally approve the Craft ..
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DESIGN FOR LOGISTICS
Once it had been ’flown’
and approved, it then had
to be taken apart again,
to be shipped to the
Customer’s Training
facility. Where ever in the
World that was .....
Steve Harper
OCTOBER 2008
and that was a very large problem.
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
CONCEPT 90 was launched 18 years ago,
and a lot has happened since then……
and the competition has caught up……
So, now it was time to take another bold step forward again……
BUT .... the Customers are now even more demanding. They now want it:
BETTER
CHEAPER
HIGHER QUALITY
& THEY WANT IT YESTERDAY !!!
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
PROGRAM SEQUENCE MILESTONES
PRE CONCEPT 90
Fabricate
Aircraft
Unique
Base-frame
Fit Unique
Electrical
system
Fit Unique
Visual
system
Fabricate
Unique
Exterior
&
Interior
panelling
Final
Assembly
Test
Strip down
APPROVE
Demount
&
Assemblies
Commission
Ship
CNC
&
Final
Fit Unique
Weld
Electrical system Assembly
Common
Frame
Manufacture Common
Exterior &
Interior panelling
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Customer
Sign Off
&
Final
Payment
CONCEPT 90
Produce Common
Visual system
So this time we questioned the
’back end’ of the process, to
see if that could be improved.
The result was impressive ....
Rebuild
at
Customers
Facility
Test
Strip down
APPROVE
Demount
&
Assemblies
Commission
Ship
Rebuild
at
Customers
Facility
DESIGN for LOGISTICS
Produce Common
Visual system
Container
Assemble
Manufacture
based
&
Common
Test PreFit out Aft Cabin &
Shipping
Commission
Frame
Electrical system Assemblies
to the
at the
&
Customers
Customers
Subframes
Manufacture Common
Facility
Facility
Exterior &
Interior panelling
DESIGN FOR LOGISTICS
Customer
Sign Off
&
Final
Payment
Steve Harper
Customer
Sign Off
&
Final
Payment
OCTOBER 2008
IT’S NOT QUITE “YESTERDAY” ……. But it’s PFQ
BETTER : by utilising suppliers with best practices and high tech capabilities,
the product is lighter, more responsive and able to be interchangeable for
different training and aircraft types
CHEAPER : Reduced Lead Times, no need for assembly and reassembly
costs, simpler shipping times and costs, etc etc
HIGHER QUALITY : best use of modern materials and manufacturing
methods, pre tested sub assemblies prior to Build, Improved Training
enviroment and simpler maintenance requirements
It also meant that the Factory space could be reduced significantly
... and the Customer did not have to spare their most experienced technical &
overloaded flight staff to go to Commission the Simulator prior to delivery.....
but it presented the Design Team with a considerable number of new challenges…
Thinking ‘Outside the Box’ …. To fit into a Box…
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
THE VISION
FLYING
WITHOUT
LEAVING THE
GROUND
…..HOW TO
CAPTURE THAT
ENERGY
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
…..THE STUDY OF THE
MOVEMENT OF FLIGHT
…..THE POWER, SPEED
& AGILITY OF FLIGHT
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
or, inspired by Sci – Fi, where characters are defined by their form and their ’Constructed Design’
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
INSPIRATIONS ….
… and Creative thinking
…… the Design evolved
….. using bold character feature lines, which give the craft
character and also work within the needs of the maximum panel
sizes for container shipping.
TO CREATE AN OBJECT OF GREAT BEAUTY,
FUNCTIONALITY & UNIQUE PRACTICALITY
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008
DESIGN for LOGISTICS
…. or is it just the beginning?
Creating new Concepts for a Global Market
STEVE HARPER
DESIGN DIRECTOR
All images used are the property of S.H.A.D.O. Ltd and should not be copied or disclosed to any third parties
S.H.A.D.O. Ltd
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DESIGN FOR LOGISTICS
Steve Harper
OCTOBER 2008