Transcript BUCKET CAKE
Confetti Clown Marietta John [email protected]
www.bucketcake.com
Frozen Scoopable Cake to Go
BUCKET CAKE
Features Status Market Competition
What is it?
Features READY TO EAT Cake, filling and frosting layered and gently compressed into a 64oz plastic recyclable bucket with an easy-carry handle and snap-on lid
Yellow Cake with Chocolate Frosting and Peanut Butter Filling White Confetti Cake with Marshmallow Frosting and Filling Flavors combinations are endless with Bucketcake KEEP FROZEN Features Flavors
Beautiful Features The beautiful swirling color of the filling and frosting are shown through the translucent color of the bucket, producing a visual display of Bucketcake.
Features When opened the consumer finds a finished cake with a swirl of frosting sealing the moist dessert below
Scoopable cake Features Although frozen, Bucketcake remains completely scoopable from your kitchen freezer.
How to serve Bucketcake Using an ice cream ladle or large spoon, scoop straight down to the bottom of the bucket. Best to enjoy in one inch slices. Bucketcake has frosting on the top, all through the cake and even on the bottom! This is the best way to enjoy the multi-layering effect that is Bucketcake!
Chocolate Peanut Butter Layered Cake Features Enjoy this new and exciting way to eat cake!
Each bite contains a taste of cake, filling and frosting!
Features Grab and Go convenience Carry with a single hand Transports safely and easily CAKE TO GO
Features Contains one full-size two layer cake 20 – 3.2oz
Servings
Simple to serve and store Features Remove from freezer Open the lid – scoop out a portion and enjoy Replace the snap-on lid and return to freezer Stays fresh for months
Unique grab and go cake Features Flavor combinations and variations are endless A truly fresh and unique dessert item Nothing like it is sold anywhere
Can be decorated… Be creative…
Current Status Issued Provisional Patent Non Provisional Patent Fictitious Name WBENC GS1 US UPC code Insurance Nutritional Information Trademark Logos and Slogan Dun and Bradstreet Listed w/ Neilson Federal EIN Serve Safe Certification Licensed by PA Dept of AG McLean Bakery and Food Services LLC
Busy parents Spontaneous young people College age consumers Value-conscience baby boomers
Bucketcake Market
Target Market
94.4% liked Bucketcake 89.3% said they were likely to purchase Bucketcake 76.9 said they would buy Bucketcake for a party or holiday 199 participants between ages 19 and 51 On a second survey 45 out of 60 taste testers rated Bucketcake a “5” on a scale of 1 to 5 and 6 people rated it above the scale!
Bucketcake Market
Survey
Utilizing Social Media
www.bucketcake.com
Facebook LinkedIn Wikipedia Google Fundraising Contest to name the running bucket Taste testing results and personal adventures of Bucketcake In store taste-testing Brochures Publicized at trade shows New business ad in local newspapers
Bucketcake Marketing
Bakery & Store-Made Cakes Frosted Frozen Layer Cakes Entenmanns Boxed Cakes copyright Home-Made Cakes
Bucketcake Competitors
Bakery & Store-Made Cakes Sell-by date of five days Need to be handled carefully Quickly become stale Labor intensive / Expensive
Bucketcake Competitors
Frosted Frozen Layer Cakes Short shelf life Frosting falls off cake $4.99 for 20 ounces Serves 8
Bucketcake Competitors
Entenmann’s Boxed Cake
Sold as fresh cakes Preservatives used to extend shelf life $5.69 for 18 ounces Serves 8
Bucketcake Competitors
Mom
Home-Made Cakes
Need time and ingredients Tricky to get out of pan Messy and time consuming clean up
Bucketcake Competitors
Not just a party Cake The grab and go convenience of a delicious affordable cake that’s ready anytime