Transcript Flynn Shelbi.pptx

Engaging Barbers & Beauticians to Amplify Outreach
Efforts during Open Enrollment
Shelbi Flynn
Public Health Associate
Office for State, Tribal, Local and Territorial Support
Centers for Disease Control and Prevention
PHAP Spring Seminar
April 7, 2016
Centers for Disease Control and Prevention
Office for State, Tribal, Local and Territorial Support
BACKGROUND
Health Insurance Marketplace & Open Enrollment

Health Insurance Marketplace
 Platform created by the Affordable Care Act (ACA) where people
without health insurance can:
• Learn about health coverage options
• Compare health insurance plans
• Choose a plan and enroll in coverage

Open Enrollment
 Annual period when anyone can enroll in or change health insurance
plans through the Marketplace
• November 1, 2015 – January 31, 2016
Outreach and Enrollment Strategy

White House Healthy Communities Challenge
 Communities compete in a national challenge to enroll the largest
percentage of their uninsured population during Open Enrollment
 Mayor Mitch Landrieu accepts on behalf of New Orleans and asks the
New Orleans Health Department (NOHD) to take the lead on the
project

Mayor’s Barber Shop & Beauty Salon Healthcare Enrollment
Challenge
 The New Orleans Health Department (NOHD) develops this initiative
to engage barbers and beauticians based on national best practice
models
Project Methods
THE CHALLENGE
Mayor’s Barber Shop & Beauty Salon
Healthcare Enrollment Challenge

Overview
 Mayor Landrieu challenged barbers and hairstylists across New
Orleans to talk to their clients about health insurance and refer them
to free enrollment assistance.

Challenge Structure
 Step 1: Participants attend a brief training provided by the Health
Department
 Step 2: Participants talk to customers about health insurance using the
resources from training
 Step 3: Interested customers are referred to a local health clinic for
assistance

Incentives
 All participants receive a proclamation from the Mayor
 Mayor visits the winning business for a “haircut”
Implementation

Phase One: Material & Resource Development
 Develop toolkit and training
 Design promotional material and referral cards

Phase Two: Recruitment
 Public media
 Mass mailing
 Canvassing

Phase Three: Training & Resource Distribution
 Provide training to participating businesses
 Distribute toolkits, referral cards, tracking sheets, and promotional
materials

Phase Four: Challenge Period
 Weekly monitoring and communication with participants
 Follow-up with referrals on a rolling basis
Photo Title – Calibri, Shadow, 20pt
Visiting a barber shop with local health champion, Doc Griggs, to recruit challenge participants.
RESULTS
Challenge Results

3 week challenge period
 January 12 – January 30

23 Participating Businesses

52 individuals referred to local health clinics

5 barbers & stylists enrolled in health coverage
Mayor Landrieu visits Case Closed, the winning barber shop.
CHALLENGES & IMPLICATIONS
Challenges, Lessons Learned & Implications

Challenges
 Time constraints
 Limited staffing
 Limited autonomy

Lessons Learned
 Minimize the burden/asks of participants whenever possible
 Allow adequate time for all phases of the project
 Focus on building quality relationships, rather than impressive
quantitative data

Implications
 Investing in community relationships of this nature allows outreach
staff to significantly increase impact
 Barbers and stylists are promising community health partners, but
may need additional support to be effective messengers
Thank you!
Questions?
Shelbi Flynn
[email protected]
For more information, please contact CDC’s Office for State, Tribal, Local and Territorial Support
4770 Buford Highway NE, Mailstop E-70, Atlanta, GA 30341
Telephone: 1-800-CDC-INFO (232-4636)/TTY: 1-888-232-6348
E-mail: [email protected]
Web: http://www.cdc.gov/stltpublichealth
The findings and conclusions in this presentation are those of the authors and do not necessarily represent the official position of the
Centers for Disease Control and Prevention.
Centers for Disease Control and Prevention
Office for State, Tribal, Local and Territorial Support