Transcript National 5 Added Value Unit (Business Report)

Business Management
 You will have to prepare a short
business report for the business
owner/manager of an organisation
of your choice.
 This report should focus on an area
within the business and should
demonstrate planning, research,
analytical and decision making
skills.
 The report should be no longer
than four sides of A4 excluding
appendices.
 At least two sources of
data/information should be
provided as appendices.
 Background information
(5 marks)
 Research methods and sources
(6 marks)
 Analysis and interpretation
(10 marks)
 Conclusion
(4 marks)
 Collating and reporting the
findings
(5 marks)
A breakdown of the marks provided will be
included in the project booklet
COMPLETE THE BACKGROUND
INFORMATION SECTION OF THE
BOOKLET
 You must select a Business Area
and Topic to base your report
around
 e.g. Marketing – Methods of Advertising
 You must then choose an
appropriate business to investigate
your topic on find out information
on this business.
 e.g. Tunnocks
Ensure that with the business you have chosen
you can find enough information to write a
report!
YOU CAN NOW TYPE UP THE FIRST
PART OF YOUR REPORT
(BACKGROUND INFORMATION)
 To gain full marks you must
include:
 A clear outline of your business
area and topic for your chosen
Business
 At least two pieces of background
information on your Business.
(Each point should be well developed in order
to gain full marks)
This should now be handed in to your teacher
COMPLETE THE RESEARCH METHODS
SECTION OF THE BOOKLET
 You should collect as much
information as you can on your
chosen topic in consideration of your
chosen business.
 You should aim to gather information
from a wide variety of sources. You
must carry out Field Research as well
as Desk Research.
 A copy should be kept of all
information found (it will be used in
your Appendices)
 You should complete the table in the
booklet for any source you find.
YOU CAN NOW TYPE UP THE SECOND
PART OF YOUR REPORT (RESEARCH
METHODS AND SOURCES)
 To gain full marks you must include:
 At least two different sources of
research that have been used (make
use of both desk and field)
 You must explain why you have
chosen the method.
 Explain the reliability and
appropriateness of the source
 Strengths and weaknesses of the
source
This should now be handed in to your teacher
COMPLETE THE ANALYSIS SECTION
OF THE BOOKLET
 Complete the table below with
your research findings and use the
space for your analysis.
 What does the information tell
you?
 What does it show/prove?
 What does this information mean?
 Are there any patterns?
 Is it good or bad for the business?
YOU CAN NOW TYPE UP THE THIRD
PART OF YOUR REPORT (ANALYSIS)
 To gain full marks you must
include:
 At least 10 analysis points.
 You should analyse relevant
information in relation to your
chosen topic for your chosen
business
 For example:
 By researching competitors’ websites I
noticed that…
 My survey shows that…
This should now be handed in to your teacher
COMPLETE THE CONCLUSION
SECTION OF THE BOOKLET
 These conclusion(s) must be based
on analysis and/or supported by
evidence in your report.
 You may have reached more than
one conclusion. You can also have
more than one piece of evidence
to support each conclusion
reached.
 A conclusion is not just a summary
of what you have already written.
 Your conclusion(s) might be a
recommendation for the future.
YOU CAN NOW TYPE UP THE
FOURTH PART OF YOUR REPORT
(CONCLUSION)
 To gain full marks you must
include:
 At least two pieces of information
from the research evidence that
can be used to draw conclusions.
 Each conclusion must be well
explained and related to the topic
in order to gain maximum marks.
This should now be handed in to your teacher
YOU CAN NOW TYPE UP THE FINAL
DRAFT OF YOUR REPORT
 In a clearly set out business report
you should:
 Use appropriate headings
throughout
 Include any relevant, accurate and
concise information under these
headings
 Make use of charts/graphs/images
to enhance the report and these
should be displayed appropriately
and under the correct headings
 consistently make use of business
terminology throughout your
report