Little Ears Are Big Bucks for Music Players.ppt
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Transcript Little Ears Are Big Bucks for Music Players.ppt
Little Ears Are Big
Bucks for Music
Players
Amanda Haberly
Tyler Lamberts
Overview
Popularity of digital-music players
Top music players
Suggestions
Popularity Among Children
Nearly one-third of digital-music player users these days
have to be in bed before 9 p.m.
Average age of first use of portable digital-music players
has declined over the last three years
Average amount loaded on music
players is 125 songs, 10 TV shows
and 15 movies (for 2 to 14 year olds)
Popularity Among Children
Pod Children
Many kids end up getting their iPods as hand-me-downs
from their parents or siblings
Low prices and variety of players help increase
purchases ($149)
Kids want to be more “grown up”
Disney’s Version
Designed with kids in mind, more user friendly and
personalized (Hannah Montana, High School Musical,
etc.)
Slightly cheaper ($70 - $129)
Mix Stick, Mix Max, Mix Clip
Suggestions
Smaller headphones
Limits on volume capabilities
Packaging appropriate music
Closing
Accessory makers estimate that sales will top $1 billion
this year, a 45% increase over 2007
No end in sight for the opportunities for growth in this
market
Sources
Bulik, Beth Snyder. “Little Ears Are Big Bucks for Music Players.”
Advertising Age. 21 Jan 2008.
<http://adage.com/article?article_id=123205>.
http://www.youtube.com/watch?v=GgCfpffoCg4
http://www.youtube.com/watch?v=VywN-PQKyNg&feature=related
http://disneyshopping.go.com/webapp/wcs/stores/servlet/CategoryDisp
lay?D=14679&Dn=0&Ntt=14679&Ntk=p_categoryID&Nao=0&langI
d=1&storeId=10051&N=0&catalogId=10002&Nu=p_productID&catego
ryId=14679